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TITLE
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Online fundraising: harnessing technology to build and maintain relationships
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CITY
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Boston , MA
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DATE
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Wednesday, December 05, 2007
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TIME
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9:00 AM - 12:30 PM
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PRICE
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$ 95.00
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Online fundraising: harnessing technology to build and maintain relationships
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 With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters. An online presence consists of much more than a "Donate Now" button on your website. You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more. In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.
This session will explore the following topics:
- Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
- Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
- Online donor recruitment: use website appeals to create donor interest
- Online donor renewal: use online renewals to lower costs and increase response rates
- Volunteer mobilization: use the web to build strong relationships with your volunteers
- Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
- Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.
| | Speakers for this session:
| | Jon Carson | | Chairman and CEO | | cMarket Inc. | |
Jon Carson is the Chairman and CEO of cMarket, Inc., the leading provider of online auction fundraising services based in Cambridge, MA. Under Jon’s direction cMarket has formed relationships with local and national nonprofit organizations including the Muscular Dystrophy Association, United Way and Junior Achievement.
Prior to cMarket, Jon established the Family Education Network; an Internet based company that offers schools the opportunity to develop a web presence, and provides an informational portal for teachers, students, parents and staff. He produced partnerships with America Online, the National PTA, AT&T, Microsoft, Harcourt and Reading is Fundamental.
Jon is dedicated to building cross sector partnerships between public and private organizations to encourage participation in businesses that benefit change. He currently serves on the board for the e-Philanthropy Foundation and NetImpact. Jon received a Bachelors Degree from Babson College and earned a Masters Degree in Public and Private Management from Yale University.
| | | Bob Evans | | Regional Director North East | | Convio | | Bob Evans, ePMT
Regional Director NorthEast
Convio, Inc.
With more than 20 years experience, Bob has served in various sales leadership positions for technology companies. At Convio, Bob draws from the company’s experience of working with more than 1200 nonprofits and individual-supported organizations which include American Cancer Society, St. Francis House, Fenway Community Health, Project Bread, Adventures for Wish Kids and many more. His mission is to help each group optimize its use of online technology to: boost fundraising and participation; enhance stewardship; increase visitors, event attendees, membership and renewals; reach new supporters and cultivate strong relationships; and more.
Prior to joining Convio, Bob was Eastern Region VP of sales at CareerBuilder.com and helped organizations strategically incorporate the use of the Internet for recruitment purposes. Bob also worked in the telecommunications and hardware/software business helping organizations build IT infrastructure.
| | | Stephen Rockwell | | Practice Leader - Technology and Strategy | | Management Consulting Services | | Stephen Rockwell is currently responsible for the Networked Nonprofit, a new initiative which aims to increase the overall use of emerging internet technologies to advance the effectivness of nonprofits. An experienced consultant, Steve founded and managed a nonprofit technology consulting practice at United Way of Southeastern Pennsylvania in Philadelphia. Significant projects included working with corporate partners, government, and community organizations to build the first wireless neighborhood networks in the country, providing internet connection to the low-income communities. Steve received a BS in policy analysis and management from Cornell University, an MBA from the MIT Sloan School of Management, and an MPA from Harvard University’s John F. Kennedy School of Government. His MIT thesis examined the critical factors for nonprofit adoption of technology including online fundraising, CRM, and Web 2.0 technologies.
| | | Frank White | | Editorial Director, Alumni Affairs and Development | | Harvard University | | With a communications career spanning more than four decades, Frank White has experience with various media, including radio, television, print, and the World Wide Web. A member of the Harvard College Class of 1966, White concentrated in Social Studies, an interdisciplinary honors program, and graduated magna cum laude. He was elected to Phi Beta Kappa, and attended Oxford University on a Rhodes Scholarship, earning an MPhil in Politics in 1969. He is the author or co-author of six books, ranging in subject matter from space exploration to climate change. He is currently Editorial Director, Alumni Affairs and Communications, Harvard University. He also teaches "Principles and Practices of Fundraising" and "Development Communications" in the Harvard Extension School, where he received the Fussa Distinguished Teaching Award in 2001. | |
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| Boston Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Boston Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
| The Summit will take place at the UMass Boston Conference Center, which is only three miles from downtown Boston, and is easy to reach by public or private transportation. The full address is:
UMass Boston Campus Center, Ballroom
100 Morrissey Blvd
Boston, MA 02125
Public Transportation
Subway: Take the Red Line to JFK/UMass Station. A free shuttle bus will drop you outside the Conference Center. Buses run every 5 minutes between the subway station and the Conference Center, and the bus ride is approximately 6 minutes.
Commuter Rail: Take the commuter rail to the JFK/UMass station from the South Shore on the Middleboro and Plymouth lines.
Bus: Kenmore Square stop (service all day): the Number 8 bus; the last one leaves campus at 1 a.m.
Forest Hills stop (rush hour only): the Number 16.
By car from the north
Take Interstate 93 South through Boston to exit 15 (JFK Library/South Boston/Dorchester) and follow the University of Massachusetts signs along Columbia Road and Morrissey Boulevard to the campus.
By car from the south
Take Interstate 93 North to exit 14 (JFK Library/Morrissey Boulevard) and follow Morrissey Boulevard north to the campus.
By car from the west
Take the Massachusetts Turnpike (Interstate 90) east to Interstate 93. Take I-93 South one mile to exit 15 (JFK Library/South Boston/Dorchester) and follow the University of Massachusetts signs along Columbia Road and Morrissey Boulevard to the campus.
Parking at the Campus Center
Once you enter the UMass Boston entrance on Morrissey Boulevard, stay in the far right-hand lane, passing the garage entrances.
The Campus Center is a large white building, approximately ¼ mile around the campus drive on your left. The circular drive in front of the building can be used for pick up and drop off only.
To self-park, continue past the circular drive and make an immediate left into the North Parking Lot. Parking is $6 for the day. |
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $ per session. If you register for a full Summit pass, mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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