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TITLE
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Direct mail fundraising
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CITY
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Boston , MA
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DATE
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Wednesday, December 05, 2007
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TIME
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3:30 PM - 5:00 PM
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PRICE
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$ 55.00
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Direct mail fundraising
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 Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool. On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.
Topics we will cover include:
- Mastering the what, where and how of direct mail
- Integrating direct mail with your annual campaign
- Using direct mail to grow your donor base and increase the size of average gifts
- The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program. It is intended for fundraisers of all levels.
| | Speakers for this session:
| | Stuart Christie | | Senior Vice President | | MCS Direct | | Stuart has over 30 years experience of working with nonprofit organizations by helping them achieve highly successful direct mail fundraising programs. His clients have run the full spectrum of charitable causes including healthcare organizations, animal rights groups, veteran groups, religious organizations, colleges and universities, zoos and aquariums, and public television. His background in statistics and analytics have served his clients well both in their program analysis and strategic design. In his role at MCS Direct, Stuart manages all aspects of sales and service and is responsible for achieving the goals and objectives of MCS Direct. | | | Jack Doyle | | President | | Amergent | | A graduate of Tufts University with a BA in Economics, Jack began his professional career on the client side in 1978, working on the Annual Fund for his Zeta Psi National Fraternity. Two years later, he became a customer service contact on the agency side. Jack joined Amergent (then known as Target Marketing) in 1986. He has been President of Amergent since 2001. Jack serves as the Vice-Chair of the Association of Direct Response Professionals (ADRFCO), and is one of the two corporate NCDC members that sits on the Board of that organization.
| | | Mark Jacobson | | Vice President/Fundraisng | | Direct Response Solutions | | Mark has initiated, strategized, consulted, managed, analyzed, and executed creative and program management for over 1,000 successful direct marketing fundraising programs for almost 190 different non-profit organizations nationwide. His specialties have included strategic planning, creative (program branding, copy writing, direct mail package design), advanced segmentation, and analytics.
Clients served include regional and national healthcare and medical/health-related, animal welfare, social services, membership organizations and associations, environmental, higher education, cultural, historical, preservation, and religious organizations.
Prior to joining the DRS team, Mark worked with agencies providing advanced direct response fundraising strategies -- linking analytics tools to imaginative creative solutions.
His twenty-seven years in the fund raising industry has allowed Mark to become an important resource for new ideas -- and an expert problem solver -- in helping non-profit fundraising organizations plan and implement solutions that work for them.
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Boston Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Boston Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
| The Summit will take place at the UMass Boston Conference Center, which is only three miles from downtown Boston, and is easy to reach by public or private transportation. The full address is:
UMass Boston Campus Center, Ballroom
100 Morrissey Blvd
Boston, MA 02125
Public Transportation
Subway: Take the Red Line to JFK/UMass Station. A free shuttle bus will drop you outside the Conference Center. Buses run every 5 minutes between the subway station and the Conference Center, and the bus ride is approximately 6 minutes.
Commuter Rail: Take the commuter rail to the JFK/UMass station from the South Shore on the Middleboro and Plymouth lines.
Bus: Kenmore Square stop (service all day): the Number 8 bus; the last one leaves campus at 1 a.m.
Forest Hills stop (rush hour only): the Number 16.
By car from the north
Take Interstate 93 South through Boston to exit 15 (JFK Library/South Boston/Dorchester) and follow the University of Massachusetts signs along Columbia Road and Morrissey Boulevard to the campus.
By car from the south
Take Interstate 93 North to exit 14 (JFK Library/Morrissey Boulevard) and follow Morrissey Boulevard north to the campus.
By car from the west
Take the Massachusetts Turnpike (Interstate 90) east to Interstate 93. Take I-93 South one mile to exit 15 (JFK Library/South Boston/Dorchester) and follow the University of Massachusetts signs along Columbia Road and Morrissey Boulevard to the campus.
Parking at the Campus Center
Once you enter the UMass Boston entrance on Morrissey Boulevard, stay in the far right-hand lane, passing the garage entrances.
The Campus Center is a large white building, approximately ¼ mile around the campus drive on your left. The circular drive in front of the building can be used for pick up and drop off only.
To self-park, continue past the circular drive and make an immediate left into the North Parking Lot. Parking is $6 for the day. |
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