TITLE : Direct mail fundraising
CITY : Houston , TX
DATE : Friday, October 05, 2007
TIME : 3:30 PM - 5:00 PM
PRICE : $55.00
 
Direct mail fundraising

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.

Speaker for this session:

Susan Brooks
Director, Fund Development
Cal Farley's

Susan has been 9 years of experience in nonprofit fundraising. Prior to that, Susan worked in the hospitality industry, where she was responsible for sales as well as meeting and event planning. At Cal Farley’s, Susan's responsibilities include donor relations and cultivation, prospect research / data mining, and direct mail. Additionally, Susan has a strong knowledge of planned giving and foundation and corporate relations. Susan is an active member of AFP and also serves as a mentor through her local Non-Profit Service Center.