TITLE : Direct mail fundraising
CITY : Dallas , TX
DATE : Wednesday, October 03, 2007
TIME : 3:30 PM - 5:00 PM
PRICE : $ 55.00
Direct mail fundraising
 

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.

Speakers for this session:

Barbara Ann Roy
Development Consultant


Barbara Ann has thirty years experience in fundraising and development ranging from federal and state funded organizations, where fundraising was predominately grant writing to  privately funded organizations supported by special events, annual funds, foundation and corporate grants and fees. At the Center for Nonprofit Management Dallas, Barbara Ann teaches classes in Calendaring Development Efforts, Donor Communication Plans, Data Management Softwares and presently, team teaches the Funds Development section of the Nonprofit Administration Certificate Program being offered by the Center in cooperation with Brookhaven College. Since moving to Dallas from New England, Barbara Ann has served as the Director of Adult Education for the American Indian Center, Associate Executive Director for Girl's Inc, and Management Information Systems Director for Planned Parenthood. She is currently working on a handbook which combines calendars, deadlines and systems to build and support a strong development effort.  Recently, she has returned from summering in New England where she assisted small arts and historical societies expand their appeal to the tourist industry.
Speakers for this session will be announced shortly.

 

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  • Afternoon Seminars
  • Morning Seminars

     
Tuesday October 02, 2007
Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 All levels
How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 All levels
Tuesday October 02, 2007Test Track
Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

Advanced
Wednesday October 03, 2007
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 All levels
Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 All levels
Fundraising in the one person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 All levels
Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 All levels


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