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TITLE
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Special events fundraising
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CITY
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Boston , MA
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DATE
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Wednesday, December 05, 2007
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TIME
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8:00 AM - 10:00 AM
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PRICE
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$ 55.00
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Special events fundraising
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One of the best ways to educate the public about your nonprofit, recruit volunteers and solicit donors face-to-face is to hold a special event. This event could be related to the mission of your organization, or just an event like a blood drive, art showing or a concert that you organize.
Topics we will cover include:
- Is a special event right for your organization? A look at the pros and cons of planning award receptions, sports tournaments, auctions, and other fund-raising events
- How much money should your event make? Revenue considerations for a nonprofit event
- Should you underwrite the event? Understanding the strings attached to corporate sponsorship
- How should you market your event? Segmenting and positioning yourself for your target market
Attendees will walk out with key insights on whether a special event is feasible, and how to make it a roaring success. This session is intended for intermediate to advanced fundraisers.
| | Speakers for this session:
| | Mary Campbell | | Director of Development | | PCA Great Performances | | Mary Campbell has been with PCA since 2005. Prior to joining PCA, Campbell founded and led the major gifts program at the Maine Public Broadcasting Network (MPBN). In 1998, she was honored with the Public Broadcasting System Development Award for having the best major gifts program in the country in a market size of 250,000 to 499,999. Campbell has also been the development and annual giving director at Hebron Academy in Hebron, Maine, and the annual fund and special events director at Vermont Law School in South Royalton, VT. | | | Julie Poulin | | Director of Development & Community Relations | | Opportunity Farm for Boys & Girls | | Julie Poulin joined the staff of Opportunity Farm for Boys & Girls in the newly created position of Director of Development in 2002. Julie worked with the board on a $4.1 capital campaign, implemented a major gifts program and has created two successful special events including a golf tournament and auction. Previously, Julie managed events for the Spurwink Institute.
Julie graduated from Emerson College in Boston in 1985 with a bachelor’s degree in Communications. She earned her Master’s Degree at Boston University, while working full-time in the Dean’s Office at the College of Liberal Arts. While at Boston University, she organized several fundraising events including a lecture series from author ~ Leo Buscaglia.
After leaving Boston University, Julie spent time in England. In 1993, she moved back to Maine. and joined the Maine State Music Theatre staff as Company Manager and assisted with several off season events. | | | Kathy Smith | | Director of Development | | The Immigrant Learning Center, Inc. | | In her current position, Kathy is responsible for raising over $1 million annually from corporations, foundations, government sources, individuals and special events. She has over 20 years of experience in public relations, event planning, fundraising, speech writing and program administration within the corporate, non-profit and political arenas in Greater Boston and in Washington, D.C. She has worked on special events, corporate meetings and speaking engagements for members of Congress, corporate executives and non-profit organizations. Kathy has a B.S. in Business Administration from Lincoln University and attended the Broadcast Center in St. Louis, Missouri. She is a member of the Association of Fundraising Professionals, Associated Grant Makers, the Greater Boston and Malden Chambers of Commerce, and is treasurer for the North Shore Black Women’s Association. | | | Susan Stendahl | | Chief Development Officer | | Pathways for Children, Inc. | | Susan Stendahl is the Chief Development Officer at Pathways for Children in Gloucester. Susan was awarded the CFRE designation in 2002 and was recertified in 2005. Susan is a member of AFP Mass. and the steering committees of the Essex County Development Group and Cape Ann Chamber Businesswomen.
Prior to her position at Pathways, Susan was Development Officer at VNA Care Network, Associate Director of Development at Montserrat College of Art, and Director of Community Relations and Fundraising at CAB Health & Recovery. Prior to her career in fundraising, she was a marketing professional.
Pathways for Children is on target for completion of a $5.5 million capital campaign in December 2007. Special events held in 2004 and 2006 played a critical role in community awareness and donor cultivation for the organization as a backdrop for the campaign. They also raised more than $300,000 for the organization’s programs for low-income children.
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| Boston Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Boston Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
| The Summit will take place at the UMass Boston Conference Center, which is only three miles from downtown Boston, and is easy to reach by public or private transportation. The full address is:
UMass Boston Campus Center, Ballroom
100 Morrissey Blvd
Boston, MA 02125
Public Transportation
Subway: Take the Red Line to JFK/UMass Station. A free shuttle bus will drop you outside the Conference Center. Buses run every 5 minutes between the subway station and the Conference Center, and the bus ride is approximately 6 minutes.
Commuter Rail: Take the commuter rail to the JFK/UMass station from the South Shore on the Middleboro and Plymouth lines.
Bus: Kenmore Square stop (service all day): the Number 8 bus; the last one leaves campus at 1 a.m.
Forest Hills stop (rush hour only): the Number 16.
By car from the north
Take Interstate 93 South through Boston to exit 15 (JFK Library/South Boston/Dorchester) and follow the University of Massachusetts signs along Columbia Road and Morrissey Boulevard to the campus.
By car from the south
Take Interstate 93 North to exit 14 (JFK Library/Morrissey Boulevard) and follow Morrissey Boulevard north to the campus.
By car from the west
Take the Massachusetts Turnpike (Interstate 90) east to Interstate 93. Take I-93 South one mile to exit 15 (JFK Library/South Boston/Dorchester) and follow the University of Massachusetts signs along Columbia Road and Morrissey Boulevard to the campus.
Parking at the Campus Center
Once you enter the UMass Boston entrance on Morrissey Boulevard, stay in the far right-hand lane, passing the garage entrances.
The Campus Center is a large white building, approximately ¼ mile around the campus drive on your left. The circular drive in front of the building can be used for pick up and drop off only.
To self-park, continue past the circular drive and make an immediate left into the North Parking Lot. Parking is $6 for the day. |
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $ per session. If you register for a full Summit pass, mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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