TITLE : Social Media: Tips and tools for using social media to build support for your mission
CITY : Denver , CO
DATE : Thursday, July 08, 2010
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
Social Media: Tips and tools for using social media to build support for your mission

The new media landscape is changing. Is your organization considering setting up a profile on a Social Media site? Are you wondering what is involved, how much time it will take and exactly what the difference is between Myspace and Facebook? Social media is beginning to transform non-profits both in the way they work as well as their relationships they have with their members and donors. Join us to learn how you can make Social Media outlets build support for your organization.
 
In this session we will examine the following:
 
-What Social Media is and how it is relevant to nonprofits
-An overview of Social Media Tools: MySpace, Twitter, Facebook, LinkedIn and Blogging Basics
-Do’s and Don’ts of Social Media
-Effectively Using Social Media to Cut Marketing Costs
-Telling the story of your mission in a relevant way for Social Media
-Learn how “cause marketing” with various Social Media can build donations and gain new volunteers
-Creating a measurement plan
 
Participants will walk away from this session with a greater understanding of the importance of staying current with the ever-changing media outlets. You will be prepared to start using Social Media Tools at your organization.
 
This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers.
Speakers for this session:

Kate Drazner
Associate
SE2

Kate has been involved in nonprofit communications and social media for three years. In her current position, she is responsible for developing communications plans, messaging, copy for websites/collateral materials, managing social media marketing plans, facilitating media relations for nonprofit and public policy clients, and managing projects in the creative department for websites, blogs, collateral materials, videos, photos and branding. Previously, as Online Campaign Organizer at Progressive Future, Kate was responsible for researching, writing and posting web content, including daily blogs and calls to action using online organizing software, promotion of original content for blog sites, online social networking sites, and online news media, planning online campaigns, managing outreach to bloggers, online organizers and online journalists, online video production and designing online campaign advertisements. Before that, she worked as Development Associate at Citizens United for Research in Epilepsy (CURE) where she was responsible for preparing satellite event toolkits (including web-based) for small donors and producing online newsletters. Kate currently serves as Marketing Volunteer for VDay Denver 2010 and SEVA Challenge 2010. She earned B.A. in Political Science from Colorado College and a Certificate in Graphic Design from Art Institute of Colorado. She is a member of Society of Professional Journalists.

Janet Fritz
Director, Marketing & Technology
Metro Denver Economic Development Corp.

Janet has 18 years of experience in marketing, public relations, and communications management. In her current position she is responsible for all social media planning and implementation as part of the Metro Denver Economic Development Corporation's (Metro Denver EDC) marketing efforts to attract new companies and industries to the region. She has led successful social media efforts including Twitter, YouTube, FaceBook, and blogging as part of the COLORADOlovesCALIFORNIA marketing campaign. Previously, she worked as Marketing Director at Jefferson Economic Council in Golden and as a Communications Specialist for the Public Relations/Marketing Department of Rapid City Regional Hospital in Rapid City, SD. She has a Bachelor's degree in Mass Communications-Journalism from Black Hills State University in Spearfish, SD.

Danielle Watters
Youth Services Director
Boulder Valley Women`s Health Center

Danielle has been involved in nonprofit social media and online outreach for three years. In her current position, she is responsible for directing and developing the muti-faceted youth program at the Boulder Valley Women's Health Center. Danielle currently blogs and posts on the youth program website and manages an anonymous text message forum for the clinic. Recently, she spearheaded social media outreach on behalf of the entire organization, taking on multiple Facebook pages and a dynamic Twitter account. Danielle began the original three-year technology initiative within the Youth Program. Starting with an unpopular MySpace page and ending with a fully re-designed website and hundreds of Facebook "friends," the initiative was an unprecedented success. Danielle and her colleagues were recognized for their innovation in sexual health outreach by presenting a the state-wide conference hosted by Colorado Youth Matter, a regional Title X conference held by JSI and the second annual SexTech national conference hosted by ISIS. As a part of the social networking generation, Danielle has been personally invested in social media since her early teens and is intimately familiar with the constant, quick evolution of the field. She earned BA in Sociology from Ithaca College.

 

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