TITLE : New ways of using PR to disseminate your message
CITY : Denver , CO
DATE : Tuesday, May 04, 2010
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
New ways of using PR to disseminate your message
 

New ways to disseminate your message: thinking outside the box
 
Many nonprofit organizations have a compelling mission, but don’t have -- or think they don’t have -- the tools available to communicate it. Contrary to popular belief, effective public relations is not about big budgets. The right tools combined with commitment and perseverance will enable your organization to advance its message for real impact.
 
In this session, we will cover the following topics: 
- What branding means for your organization
- How to craft the key messages you need to connect with your audience
- How new media can play a role in your communications
- How to effectively pitch to the media
 - How to apply best practices for success
 
Participants will walk away with essential tools and skills necessary for effective public relations. If you have a PR campaign that has stalled or simply become stale, you will find this session immensely helpful.
 
This session is intended for Board Members, Executives, Senior Staff and PR Managers.
Speakers for this session:

Richard Abels
Principal
Abels Communication Company

Richard has been involved in PR for over 20 years. In his current position, he is responsible for strategic plans, corporate positioning, key messaging, active and reactive public relations, issues/crisis preparedness, community engagement, and social media. Previously, as National Communications Director at AT&T Wireless, Richard created corporate marketing communications plans and programs, managed media relations activities to launch national products/services, was national spokesperson for print/broadcast media, and led crisis communications and media response for workplace issues, disaster response and “cell phones cause cancer”. He also worked as Director of Marketing at Stroh Ranch Development where he created all marketing, public relations, advertising, community engagement and governmental relations for new 2500-acre community. Richard currently serves as Volunteer for Denver Chamber of Commerce, Downtown Denver Partnership, University of Colorado Graduate School of Architecture (speaker), Denver Chamber Gold Member Alliance Program (group leader), Denver Small Business Development Center (speaker). He earned BS in Business from Penn State He is a member of Downtown Denver Partnership, Denver Chamber , Metro Denver Economic Development Corporation, Denver Chamber Gold Alliance .

Kristen Blessman
Vice President of Marketing
Goodwill Industries of Denver

Having been involved in marketing and public relations for 15 years, Kristen is currently responsible for all marketing and public relations campaigns for Goodwill Industries of Denver. Previously, as Associate Director of Media Relations at Regis University, Kristen was responsible for assisting in the fundraising and image building efforts for the University by ensuring appropriate social and traditional media placement. At the time of her departure in 2008, Regis University had received record-breaking media coverage. Prior to Regis University, she was co-owner of Krisp Productions-a small production/public relations company. Many of her public relations clients followed from her previous position as Director of Advertising and Public Relations for the Gift Building in New York City; a high-end merchandise mart catering to retail buyers. Kristen currently serves as a volunteer for the American Marketing Association and is a past board member for the Denver Press Club. Kristen earned a Bachelor of Arts Degree in English from The University of Colorado at Boulder and a Master of Business Administration Degree in Marketing from Regis University. She is a current member of the American Marketing Association and the local CMO Club.

Susan Morrisey
Partner
SE2

Susan has been involved in communications and public policy for 15 years. In her current position, she is responsible for overseeing SE2's nonprofit consulting practice, providing communications and fundraising services to a wide array of clients. She additionally provides strategic guidance on issue positioning and messaging, working with clients on public policy and social issues. She has particular expertise in health care, public health, coalition building and advocacy. Previously, as Executive Director at Colorado Tobacco Education and Prevention Alliance, Susan was responsible for managing a coalition of more than 30 member organizations including the American Cancer Society, American Heart Association and American Lung Association of Colorado. There she spearheaded advocacy activities resulting in the passage of Senate Bill 71, Colorado's Tobacco Settlement Bill. Later, working with the same coalition while at SE2, Susan helped in the passage of smoke-free ordinances in communities throughout Colorado and, along with partner Eric Sondermann, helped oversee a successful ballot initiative campaign to fund health care through an increase in the state's tobacco tax. She earned Bachelor of Science in Journalism from the University of Colorado.

 

Click on any seminar title or the arrow on the right side to learn more about that seminar

  • Afternoon Seminars
  • Morning Seminars

     

Thursday January 14, 2010

Building a strong and healthy board of directors

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday February 04, 2010

How to use transition to move your organization to the next stage

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday March 04, 2010

Surviving and thriving as a leader and knowing when to move on

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday April 08, 2010

Making the most of your volunteers

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday May 04, 2010

New ways of using PR to disseminate your message

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday June 03, 2010

Using Strategic Alliances to open new doors

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday July 08, 2010

Social Media: Tips and tools for using social media to build support for your mission

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday September 15, 2010

Program Evaluations: Best practices for measuring success

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday October 07, 2010

Best Practices for Managing Your Organization`s Finances

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday November 03, 2010

Emergency Preparedness and Planning

8:30 AM - 12:00 PM

$ 110.00

 All levels


Click on any seminar title or the arrow on the right side to learn more about that seminar

Register Now

Order handouts without attending