TITLE : New ways of using PR to disseminate your message
CITY : Washington , DC
DATE : Tuesday, July 21, 2009
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
New ways of using PR to disseminate your message
 

New ways to disseminate your message: thinking outside the box (THIS SESSION IS SOLD OUT)
 
Many nonprofit organizations have a compelling mission, but don’t have -- or think they don’t have -- the tools available to communicate it. Contrary to popular belief, effective public relations is not about big budgets. The right tools combined with commitment and perseverance will enable your organization to advance its message for real impact.
 
In this session, we will cover the following topics: 
- What branding means for your organization
- How to craft the key messages you need to connect with your audience
- How new media can play a role in your communications
- How to effectively pitch to the media
 - How to apply best practices for success
 
Participants will walk away with essential tools and skills necessary for effective public relations. If you have a PR campaign that has stalled or simply become stale, you will find this session immensely helpful.
 
This session is intended for Board Members, Executives, Senior Staff and PR Managers.
Speakers for this session:

Scott Beale
Founder & CEO
Atlas Corps

Scott has been involved in social entrepreneurship, nonprofit leadership and social media for 10 years. In his current position he has successfully promoted Atlas Corps via social media winning five online contests in two years, raising over $400,000 from these efforts. Atlas Corps is considering one of the most successful organizations in promoting their cause via online social networks. The Washington Post called Scott "The Nonprofit Entrepreneur" and the Brooking Institution profiled Atlas Corps as a best practice in international exchange. Previously Scott worked as a U.S. Diplomat in New Delhi coordinating the U.S. Government's efforts to fight human trafficking; he also served as a Director at Ashoka's Youth Venture program; and as the Associate Director of Intergovernmental Affairs in the White House. He is a published author and an international speaker on social entrepreneurship and the Millennial Generation. Scott is an NGEN Fellow at the Independent Sector and active with Young Nonprofit Professionals and Young Professionals in Foreign Policy. He has his B.A. from Georgetown University and his MPA from the University of Delaware.

Julia Cartwright
Senior Vice President, Communications
American Legacy Foundation

Julia Cartwright spearheads the American Legacy Foundation’s communications initiatives to build a world where young people reject tobacco and anyone can quit. She leads a team of seasoned PR professionals devoted to reducing the toll of tobacco with bold campaigns like truth®, EX® and Code Blue for Lung Cancer – a campaign partnering Legacy and the National Association of Broadcasters. Cartwright joined Legacy in 2002, following 18 years with the National Center for Missing & Exploited Children (NCMEC) . She is a graduate of Randolph-Macon Woman’s College, holds an executive certificate in Nonprofit Management from Georgetown University’s Center for Public and Nonprofit Leadership and is now earning her Masters in Communications at Georgetown. A finalist in PR News` 2006 PR Professional of the Year (Nonprofit), she serves on the NCMEC Board’s PR Committee and the Client Advisory Committee of the Council of PR Firms.

Dave Connell
Associate Director for Digital Strategy, Strategic Communications
The Nature Conservancy

Dave has been involved in web marketing and social media for 10 years. In his current position, he is responsible for driving the web marketing strategy for The Nature Conservancy's global conservation strategies, which include climate change, our work on lakes and rivers, oceans and coasts and the conservation lands strategy. In this capacity, Dave discusses these issues with the Conservancy's members, supporters, potential members and, yes, detractors. Previously, as Web Editor at The American Society of Landscape Architects, Dave was responsible for Managing ASLA's website, writing and distributing the organization's biweekly e-newsletter and creating the organization's blog. During this time Connell also created podcasts for ASLA and guided a redesign of the newsletter and website. Before that, he worked as Editor at Advisor Today where he worked with a freelance designer and developer to bootstrap a website for the magazine. He also wrote and managed content for the site including original columns and features. Dave earned a Bachelors in English from Dickinson College and a Masters of Fine Arts in Fiction from American University.

Laura Forman
Consultant
Laura Forman Communications LLC

A veteran of broadcasting, academia, foundations, and associations, Laura has more than 20 years of experience in public relations, marketing communications/development, and broadcast journalism. Prior to establishing her consulting firm, Laura held senior communications positions at the Council for Advancement and Support of Education, the National Press Foundation, and WAMU 88.5 FM in Washington, D.C. Her notable public relations accomplishments include: supervising all marketing/branding, media relations, and special events at WAMU, including the national launch of The Diane Rehm Show on NPR; expanding the U.S. Professor of the Year awards program for CASE; and creating "My Most Inspiring Teacher" essay contest promotion for Center for Inspired Teaching. She is currently on the board of Passion for Learning and on the advisory board at Round House Theatre. Both organizations are in the Washington, DC area.

Gloria Huang
Social Media Specialist
American Red Cross

Gloria has been working with social media ever since she first attempted to make a website in middle school. Gloria joined the American Red Cross in October 2009 to continue her work with social media. Her day-to-day tasks include monitoring online, posting content, and strategizing social media activities as part of broader Red Cross campaigns. She interacts with over 600 chapters across the country to aid their social media efforts and empower all Red Cross workers and volunteers to represent the organization online. She earned a double major with honors in Media Studies and Art History at the University of Virginia. Following her studies at UVA, Gloria joined TMG Strategies, an Arlington, VA-based crisis communications firm, where she consulted on social media for a variety of clients such as General Motors and Merck.

Peg McDermott
President
Cogo Interactive, LLC

Peg McDermott is an award-winning marketing communication and online marketing expert, and is the founder of an innovative internet marketing firm that specializes in leveraging the latest in social media. Currently at COGO Interactive she uses popular social media websites to help companies and organizations reduce marketing costs, increase revenue, and deliver their message. Previously, as Vice President at Ecendant Interactive, where she played a pivotal role in grooming the company from a small start-up into one of the top 13 interactive marketing agencies in the Washington DC Metro area. With her 25 years of marketing experience, she was able to transition Ecendant into the digital realm when social media first emerged. She used social media tools such as Facebook, LinkedIn, Twitter, and blogging to optimize visibility, find target audiences, and lower marketing costs. Prior to Ecendant, Peg served as President of a marketing and design communications agency, where she successfully managed corporate and product branding campaigns, web development initiatives, and marketing communications plans for many nonprofit organizations. Peg currently serves as Marketing Advisor for Business Networking International. She earned Bachelor of Arts in Communication Studies from SUNY Oswego. She is a member of Toastmasters, ICF, WBIS, BNI.

 

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Tuesday July 21, 2009

New ways of using PR to disseminate your message

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Tuesday March 09, 2010

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Tuesday April 06, 2010

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Wednesday April 28, 2010

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8:30 AM - 12:00 PM

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Tuesday June 08, 2010

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Thursday July 15, 2010

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Thursday September 02, 2010

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Tuesday October 05, 2010

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Thursday November 04, 2010

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Tuesday December 07, 2010

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8:30 AM - 12:00 PM

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Volunteer Management 101: How to build a strong and healthy volunteer program

8:30 AM - 12:00 PM

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Tuesday April 12, 2011

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Tuesday July 12, 2011

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8:30 AM - 12:00 PM

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Thursday September 08, 2011

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8:30 AM-12:00 PM

$ 110.00

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1:00 PM-4:30 PM

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