TITLE : Social Media: Tips and tools for using social media to build support for your mission
CITY : Washington , DC
DATE : Tuesday, November 10, 2009
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
Social Media: Tips and tools for using social media to build support for your mission

The new media landscape is changing. Is your organization considering setting up a profile on a Social Media site? Are you wondering what is involved, how much time it will take and exactly what the difference is between Myspace and Facebook? Social media is beginning to transform non-profits both in the way they work as well as their relationships they have with their members and donors. Join us to learn how you can make Social Media outlets build support for your organization.
 
In this session we will examine the following:
 
-What Social Media is and how it is relevant to nonprofits
-An overview of Social Media Tools: MySpace, Twitter, Facebook, LinkedIn and Blogging Basics
-Do’s and Don’ts of Social Media
-Effectively Using Social Media to Cut Marketing Costs
-Telling the story of your mission in a relevant way for Social Media
-Learn how “cause marketing” with various Social Media can build donations and gain new volunteers
-Creating a measurement plan
 
Participants will walk away from this session with a greater understanding of the importance of staying current with the ever-changing media outlets. You will be prepared to start using Social Media Tools at your organization.
 
This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers.
Speakers for this session:

Jennifer Brand
President
Brand Solutions Group

Jennifer specializes in developing and implementing strategic messaging campaigns, including social media strategies. In her current position, Jennifer helps clients generate earned media attention by creating creating smarter and more effective alternatives to costly advertising campaigns. Her “SMART” strategy for measurable metrics is helping organizations create tactical social media outreach that work. In her work with law firms, associations, and non-profit organizations, Jennifer has helped organization leaders appreciate and harness the power of social media campaigns. Jennifer earned a BA in Communications—Journalism from Truman State University and a JD from the University of Missouri. She serves on the board of the Washington Women in Public Relations, and is actively involved with Law Firm Media Professionals, the Legal Marketing Association, and the Public Relations Society of America.

Barbara Jackson
Co Founder
3 Step Networks

Barbara Jackson has over twenty five years of management and consulting experience leading organizations – and the people that work in them – through rapid turnarounds and change. Now the CEO and Founder of 3 Step Networks, a social media branded networking solution, Barbara has been a pioneer in the field of virtual interactions. Her firm provides branded social media networks that extend organizational brand and leverage organizational influence for the benefit of individual members. Barbara has a BA from Providence College and a Masters in Public Administration from the Maxwell School of Government at Syracuse University.

Rabiya Jilani
CEO, Lumenica LLC
Director, Business Incubation Center at CBP

In her current position, Rabiya works with organizations to develop social media strategies and campaigns. As the social media strategist for the BIC, she has successfully managed to create a brand for the nonprofit in the online community, leverage social media tools for sponsorships, strategic partnerships and grow clientèle base. She has been invited to be a speaker at the Springfield Chamber of Commerce, Rotary Club and Mt. Vernon Chamber of Commerce on Social Media. She has also been interviewed by CNN Headline News, Cox Local Edition as a result of her social media campaign success. Rabiya has a BA from University of Maryland in Economics and a Citation in Entrepreneurship.

John Pellegrin
President
Law Offices of John D. Pellegrin, P.C.

John is a business attorney with four decades of experience, representing both nonprofit and commercial clients and universities. He has recently presented the legal issues involved with Social Media to several business and nonprofit organizations, including the Community Business Partnership/Women`s Business Center and the Greater Springfield Chamber of Commerce. He has been President of the Greater Springfield Chamber of Commerce, serves on its Board of Directors, and is involved with the Community Business Partnership of the Women`s Business Center of Northern Virginia. He was recently appointed to the Fairfax County Small Business Commission, and was past President of the Springfield Golf & Country Club. John earned his JD from Fordham University and his BSBA from Georgetown University.

 

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