TITLE : Social Media: Tips and tools for using social media to build support for your mission
CITY : Chicago , IL
DATE : Tuesday, February 02, 2010
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
Social Media: Tips and tools for using social media to build support for your mission

The new media landscape is changing. Is your organization considering setting up a profile on a Social Media site? Are you wondering what is involved, how much time it will take and exactly what the difference is between Myspace and Facebook?  Social media is beginning to transform non-profits both in the way they work as well as their relationships they have with their members and donors. Join us to learn how you can make Social Media outlets build support for your organization.
 
In this session we will examine the following:
 
-What Social Media is and how it is relevant to nonprofits
-An overview of Social Media Tools: MySpace, Twitter, Facebook, LinkedIn and Blogging Basics
-Do’s and Don’ts of Social Media
-Effectively Using Social Media to Cut Marketing Costs
-Telling the story of your mission in a relevant way for Social Media
-Learn how “cause marketing” with various Social Media can build donations and gain new volunteers
-Creating a measurement plan
 
Participants will walk away from this session with a greater understanding of the importance of staying current with the ever-changing media outlets. You will be prepared to start using Social Media Tools at your organization.
 
This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers.
Speakers for this session:

Dawn Glossa
Director Marketing and Communications
American Society of Anesthesiologists (ASA)

Dawn has been involved in communications for 15 years. In her current role, she supervises branding and marketing of a large medical association. Utilizing social media with large groups of diverse audiences to create a larger brand presence, Dawn has launched a social media program at ASA which includes engaging the 43,000 members in social media venues. Under her direction, ASA has been able to improve its ranking in a variety of social media sites and increased hits to their consumer website. Previously, as VP of Marketing at ChildServ, Dawn was responsible for marketing social service programs to the general public and a donor base. Before that, she worked as Director of Public Relations at Sinai Health System where she was responsible for promoting the health service product lines to the community, the press and potential donors. In the past, Dawn has served on the board of Wonder Works Children's Museum. She is also active in alumni groups (Sigma Kappa Sorority and Eastern Michigan University). She earned a Masters Degree in Public Administration from DePaul University and a BS in Communications from Eastern Michigan University. She is a member of American Society of Association Executives.

Yvonne Orr
Founder/Principal
YORR Consulting Group Incorporated

Yvonne has been involved in development for 16 years. In her current position, she is consultant to nonprofits. She has consulted numerous nonprofits, political candidates, and church groups with strategic planning including using social media as a marketing, branding, fundraising and communications tool. Previously, as Resource Development Manager at Mercy Housing Lakefront, Yvonne was responsible for grant submissions to corporations and foundations. She regularly served as a “go to” resource for communications and updated web content. Yvonne initiated use of social media for branding/communications that are still being utilized today. Before that, she worked as Public Information Officer/Coordinator of Special Projects at the Chicago Police Department where she was responsible for media relations, managing crisis communication, and serving as the official spokesperson. She conceptualized the “Safe & Sound” concept around safety tips, which was incorporated into the City’s annual safe tips agenda and has been modeled by other agencies internationally. Yvonne currently serves as volunteer for Deeply Rooted Productions, The HistoryMakers, and Chicago Cares. She earned a BA in Political Science from Hampton University and studied Nonprofit Management at the graduate level. She is a member of AFP; the Collaborative Empowerment Organization and President, Chicago Hampton Alumni Association.

Tamara (Tammy) Reed
Sr. Assoc. Director of Development
Dystonia Medical Research Foundation (DMRF)

Tamara has worked in her current position since 2005. Prior to the DMRF, she worked for the Committee of 200, Rush University Medical Center, and Volunteers of America of Illinois. In addition to managing the DMRFs fundraising activities, she is also involved in building the DMRFs visibility through the use of popular communication technology. In her current position, Tammy has spearheaded the DMRFs social networking platform, engaging a younger, more technologically savvy constituent and donor through Facebook, Twitter, MySpace and Ning. Her philosophy is "to go to where the people are". As a result, the Foundation has expanded its base of constituents while raising awareness and much needed funding. Tamara earned a Bachelor`s degree in Communications from the University of Illinois and has studied Clinical Psychology at the graduate level.

 

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