TITLE : Cause marketing: building profitable relationships with corporate partners
CITY : Boston , MA
DATE : Tuesday, December 04, 2007
TIME : 3:30 PM - 5:00 PM
PRICE : $ 55.00
Cause marketing: building profitable relationships with corporate partners

Cause marketing is defined as a corporate/nonprofit partnership that aligns the power of a company's brand, marketing and people with a nonprofit's cause, brand and assets. Companies spend well over $1.4 billion annually on cause marketing, and it provides over $4 billion of support for charitable causes.  This seminar will show you how to take advantage of this growing form of corporate support, and turn your nonprofit into a synonym for a particular  cause.

This session is intended as a follow-on to the corporate sponsorship seminar, and will cover the following topics:
  • Cause marketing 101: understand the differences between corporate sponsorship and cause related marketing
  • Packaging your assets: analyze what you have and what you need to make your organization attractive to corporate partners
  • Researching potential partners: establish a strategic fit between your organization's mission and the mission of your corporate partner
  • Managing the partnership: know the core elements of a cause marketing management plan
  • Evaluating the partnership: set outcomes so that you and your corporate partner both benefit from the arrangement
Seminar attendees will come away with focused and creative strategies to capture a corporation's imagination while ensuring that their own organizations get much needed corporate support.

Speakers for this session:

Miriam May
Executive Director
Susan G. Komen for the Cure, Mass. Affiliate

Miriam May is Komen Mass`s first Executive Director and in her first year and a half has doubled dollars raised, built a much higher public profile for the organization and expanded partnerships and corporate relationships. She is an experienced marketer and leader having served as SVP of marketing United Way in Rhode Island and as a VP at Citibank. She was, earlier in her career, the Area Advisor for Latin America and the Carribean for the U.S. Department of Labor. She also has extensive experience as a consultant and serves on a number of non-profit and a for profit board. Ms. May has an BS from Cornell and an MBA from Cornell. She is married to Prof. Shaye Cohen and they have four children.

Joe Waters
Director, Cause & Event Marketing
Boston Medical Center

Joe Waters is Director of Cause & Event Marketing at Boston Medical Center. He started BMC`s cause marketing program in 2004 and now oversees a seven-person team of marketing, sales and event professionals. He`s developed and executed cause marketing programs with many local and national companies, including iParty, Staples, Shaw`s Supermarkets, Finagle A Bagel, Ocean State Job Lots, Valvoline Instant Oil Change and Pepsi. A well known writer and speaker on cause marketing, he blogs on the topic at Selfishgiving.com.

 

Click on any seminar title or the arrow on the right side to learn more about that seminar

  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, December 04, 2007

Seminar TitleTimePrice
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, December 05, 2007

Seminar TitleTimePrice
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


Click on any seminar title or the arrow on the right side to learn more about that seminar

Register Now
How many people do you wish to register?