TITLE : Annual giving campaigns
CITY : Boston , MA
DATE : Wednesday, December 05, 2007
TIME : 1:30 PM - 3:00 PM
PRICE : $ 55.00
Annual giving campaigns

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also contains a valuable pool of supporters from which major donors will emerge. In order to take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor - both large and small.

Topics we will cover include:
  • Building a constituent base by focusing on donors' wants, needs and interests
  • How to make a compelling case for annual support
  • Creative ways to match institutional needs with donor interests
  •  Effective solicitation strategies 
  •  Established ways to measure results
Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.
Speakers for this session:

Jillian Black
Senior Development Officer, Individual Giving
Children`s Hospital Trust

At Children’s Hospital Trust, Jillian Black has specialized in building the pipeline of leadership givers and potential major gifts prospects through volunteer-sponsored events, donor society incentives, thoughtful engagement and cultivation strategies. In two years, she has helped to facilitate a 24 percent increase in leadership donors, and an over 50 percent increase in emerging major gifts prospects and donors. Prior to joining Children’s, Jillian worked on the development team of Hebrew SeniorLife, a long term care organization focused on senior care and research, where she helped to further engage annual donors, recruit volunteers and promote the mission of dignity and choice for senior citizens.

Ned Hogan
Director of Advancement
Cathedral High School

Ned Hogan, CFRE has been a professional fundraiser for ten years, working in a variety of community-based and school settings. He has helped small to mid-sized nonprofits significantly increase Annual Funds through an array of strategies including foundation/corporate grantmaking, special events, direct mail/phonathon appeals and face-to-face soliciation of major gifts. He has been intimately involved in developing Annual Fund plans and matching those goals with agency needs and schedules. He has also been involved in helping make each agency`s work more transparent and accountable for fundraising and regulator oversight. In addition to being a leader in the local agency, Mr. Hogan is President of the Association of Fundraising Professionals Connecticut Chapter and serves on AFP International Committees and on the Chapter Presidents` Council.

Dave Kinahan
Director, Individual Giving
Children`s Hospital Boston

In the past 18 years of fundraising, Dave has learned that there is no one way to increase giving from current donors while maintaining a healthy prospect pipeline. Prior to Children`s Dave was the Director of Regional Advancement for Georgetown University where he worked collaboratively with Major Gift and Annual Support fundraisers alike. He served as Partnership Director at the United Way of Metro Atlanta helping its corporate partners go beyond a once a year engagement. With the Point of Life Foundation Dave was the Project Director for Family Matters, an initiative to promote and support family volunteerism. His first annual fundraising experience was as Executive Director for the Teen Life Center, a Connecticut nonprofit serving teenagers through educational, volunteer and leadership programs. Dave received his bachelors in Communications from Bethany College and masters in Public Administration from Georgia State University.

Tyrone Latin
Senior Deputy Director
Harvard College Fund

Tyrone spent his early career with the Boston Algebra in Middle Schools Project, a math literacy program for urban youth. He also worked at the Codman Square Health Center, successfully raising money from local and national foundations for its outreach programs. He has spent the last ten years in Harvard University`s Central Development Office where he has managed two record-setting class campaigns, solicited gifts at the six and seven figure levels, and assisted in the reorganization of the Harvard College Fund. He is currently Senior Deputy Director of the Harvard College Fund, a role in which he manages five frontline staff and oversees a new Leadership Giving Program for annual donors in the $10,000 range and above. Tyrone received his Bachelors and Masters degrees from Harvard. He is also Principal of the Tymax Group, a fundraising consulting firm, and a member of CASE and AFP.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, December 04, 2007

Seminar TitleTimePrice
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, December 05, 2007

Seminar TitleTimePrice
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


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