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TITLE
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Annual giving campaigns
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CITY
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Boston , MA
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DATE
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Wednesday, December 05, 2007
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TIME
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1:30 PM - 3:00 PM
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PRICE
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$ 55.00
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Annual giving campaigns
|  Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also contains a valuable pool of supporters from which major donors will emerge. In order to take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor - both large and small.
Topics we will cover include:
- Building a constituent base by focusing on donors' wants, needs and interests
- How to make a compelling case for annual support
- Creative ways to match institutional needs with donor interests
- Effective solicitation strategies
- Established ways to measure results
Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.
| | Speakers for this session:
| | Jillian Black | | Senior Development Officer, Individual Giving | | Children`s Hospital Trust | | At Children’s Hospital Trust, Jillian Black has specialized in building the pipeline of leadership givers and potential major gifts prospects through volunteer-sponsored events, donor society incentives, thoughtful engagement and cultivation strategies. In two years, she has helped to facilitate a 24 percent increase in leadership donors, and an over 50 percent increase in emerging major gifts prospects and donors. Prior to joining Children’s, Jillian worked on the development team of Hebrew SeniorLife, a long term care organization focused on senior care and research, where she helped to further engage annual donors, recruit volunteers and promote the mission of dignity and choice for senior citizens. | | | Ned Hogan | | Director of Advancement | | Cathedral High School | | Ned Hogan, CFRE has been a professional fundraiser for ten years, working in a variety of community-based and school settings. He has helped small to mid-sized nonprofits significantly increase Annual Funds through an array of strategies including foundation/corporate grantmaking, special events, direct mail/phonathon appeals and face-to-face soliciation of major gifts.
He has been intimately involved in developing Annual Fund plans and matching those goals with agency needs and schedules. He has also been involved in helping make each agency`s work more transparent and accountable for fundraising and regulator oversight.
In addition to being a leader in the local agency, Mr. Hogan is President of the Association of Fundraising Professionals Connecticut Chapter and serves on AFP International Committees and on the Chapter Presidents` Council. | | | Dave Kinahan | | Director, Individual Giving | | Children`s Hospital Boston | | In the past 18 years of fundraising, Dave has learned that there is no one way to increase giving from current donors while maintaining a healthy prospect pipeline. Prior to Children`s Dave was the Director of Regional Advancement for Georgetown University where he worked collaboratively with Major Gift and Annual Support fundraisers alike. He served as Partnership Director at the United Way of Metro Atlanta helping its corporate partners go beyond a once a year engagement. With the Point of Life Foundation Dave was the Project Director for Family Matters, an initiative to promote and support family volunteerism. His first annual fundraising experience was as Executive Director for the Teen Life Center, a Connecticut nonprofit serving teenagers through educational, volunteer and leadership programs. Dave received his bachelors in Communications from Bethany College and masters in Public Administration from Georgia State University. | | | Tyrone Latin | | Senior Deputy Director | | Harvard College Fund | | Tyrone spent his early career with the Boston Algebra in Middle Schools Project, a math literacy program for urban youth. He also worked at the Codman Square Health Center, successfully raising money from local and national foundations for its outreach programs. He has spent the last ten years in Harvard University`s Central Development Office where he has managed two record-setting class campaigns, solicited gifts at the six and seven figure levels, and assisted in the reorganization of the Harvard College Fund. He is currently Senior Deputy Director of the Harvard College Fund, a role in which he manages five frontline staff and oversees a new Leadership Giving Program for annual donors in the $10,000 range and above.
Tyrone received his Bachelors and Masters degrees from Harvard. He is also Principal of the Tymax Group, a fundraising consulting firm, and a member of CASE and AFP. | |
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Boston Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Boston Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
| The Summit will take place at the UMass Boston Conference Center, which is only three miles from downtown Boston, and is easy to reach by public or private transportation. The full address is:
UMass Boston Campus Center, Ballroom
100 Morrissey Blvd
Boston, MA 02125
Public Transportation
Subway: Take the Red Line to JFK/UMass Station. A free shuttle bus will drop you outside the Conference Center. Buses run every 5 minutes between the subway station and the Conference Center, and the bus ride is approximately 6 minutes.
Commuter Rail: Take the commuter rail to the JFK/UMass station from the South Shore on the Middleboro and Plymouth lines.
Bus: Kenmore Square stop (service all day): the Number 8 bus; the last one leaves campus at 1 a.m.
Forest Hills stop (rush hour only): the Number 16.
By car from the north
Take Interstate 93 South through Boston to exit 15 (JFK Library/South Boston/Dorchester) and follow the University of Massachusetts signs along Columbia Road and Morrissey Boulevard to the campus.
By car from the south
Take Interstate 93 North to exit 14 (JFK Library/Morrissey Boulevard) and follow Morrissey Boulevard north to the campus.
By car from the west
Take the Massachusetts Turnpike (Interstate 90) east to Interstate 93. Take I-93 South one mile to exit 15 (JFK Library/South Boston/Dorchester) and follow the University of Massachusetts signs along Columbia Road and Morrissey Boulevard to the campus.
Parking at the Campus Center
Once you enter the UMass Boston entrance on Morrissey Boulevard, stay in the far right-hand lane, passing the garage entrances.
The Campus Center is a large white building, approximately ¼ mile around the campus drive on your left. The circular drive in front of the building can be used for pick up and drop off only.
To self-park, continue past the circular drive and make an immediate left into the North Parking Lot. Parking is $6 for the day. |
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