TITLE : Exploring the world of corporate sponsorship
CITY : Winston-Salem , NC
DATE : Wednesday, April 09, 2008
TIME : 1:00 PM - 3:00 PM
PRICE : $ 55.00
Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Jennifer Gaisbauer
Senior Vice President of Development
Levine Museum of the New South

Jenni has been a development professional for the last nine years and currently serves as the SVP of Development for Levine Museum of the New South in Charlotte. Jenni did her undergraduate work at the University of Montana and graduate work at The Ohio State University where she was first introduced to the world of fundraising while serving as a graduate assistant within the Buckeye Club, the fundraising arm of the athletic department. Jenni has been a member for 4 years of the Charlotte AFP Chapter and currently serves on the board and is the incoming chair of NPD 2008. In Jenni`s role at the Levine Museum she has secured millions of dollars in corporate support and is responsible for securing corporate sponsorships for the Museum’s exhibits, programs, annual fundraiser as well as recruiting and servicing the Museum’s corporate members.

Bob Jones
Corporate Relations Manager
Lower Cape Fear Hospice

Bob joined Lower Cape Fear Hospice in 2002 after relocating from Orlando FL. While in Florida, he worked for 12 years in a variety of roles at Walt Disney World including Manager of Media for Disney’s Animal Kingdom (DAK), Special Events Manager at DAK and Operations Manager for DAK. Since 2002, his role has evolved from successfully raising the event budget (net) from $89,000 to over $300,000 in 2007. He is responsible for signature events/galas in three of the five counties they serve, three golf tournaments, a motorcycle Poker Run and various events produced by other organizations. His current position is transitioning from overseeing/developing events to concentrating on Corporate Sponsorships.

 

Click on any seminar title or the arrow on the right side to learn more about that seminar Sort seminars by:                    

  • Afternoon Seminars
  • Morning Seminars

Wednesday April 09, 2008

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 All levels
How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 All levels

Thursday April 10, 2008

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 All levels
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 All levels

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

$ 55.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 All levels
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 All levels
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 All levels


Click on any seminar title or the arrow on the right side to learn more about that seminar

Register Now
How many people do you wish to register?