Cause marketing: building profitable relationships with corporate partners | St. Louis, MO

Cause marketing: building profitable relationships with corporate partners

Cause marketing is defined as a corporate/nonprofit partnership that aligns the power of a company's brand, marketing and people with a nonprofit's cause, brand and assets. Companies spend well over $1.4 billion annually on cause marketing, and it provides over $4 billion of support for charitable causes. This seminar will show you how to take advantage of this growing form of corporate support, and turn your nonprofit into a synonym for a particular cause.

This session is intended as a follow-on to the corporate sponsorship seminar, and will cover the following topics:

Cause marketing 101: understand the differences between corporate sponsorship and cause related marketing
Packaging your assets: analyze what you have and what you need to make your organization attractive to corporate partners
Researching potential partners: establish a strategic fit between your organization's mission and the mission of your corporate partner
Managing the partnership: know the core elements of a cause marketing management plan
Evaluating the partnership: set outcomes so that you and your corporate partner both benefit from the arrangement

Seminar attendees will come away with focused and creative strategies to capture a corporation's imagination while ensuring that their own organizations get much needed corporate support.

Speakers for this session:

Steve Drake

President

Drake & Company

In this role, Steve supervises staff responsible for all fund-raising for his client associations. This includes grants, annual campaigns and cause marketing programs. Drake has earned numerous awards for his public relations and cause marketing work including four Silver Anvils (the highest award in public relations) and the 2008 Associations Advance America Summit Award for the highly successful Trees for Troops cause marketing campaign. Drake holds a bachelor of science degree and a master of arts degree in international journalism, both from Ohio State University.

Rebecca Gordon

Director of Development

Missouri KidsFirst

Rebecca Gordon began working in fund development 12 years ago when she accepted a "duties as assigned" project that turned into a career. In her current position, Rebecca, is responsible for a statewide development plan that funds 3 statewide efforts with over 15 regional advocacy centers, 45 prevention programs and 90 health care providers that provide direct service to children who have been abused. She uses cause marketing to raise money and awareness statewide while putting donor dollars back into local programs. Before coming to Missouri KidsFirst is June 2005, Ms. Gordon was the Development and Public Relations Director for Big Brothers Big Sisters of Central Missouri. In that position she served on the executive team and developed partnerships that resulted in mentors, sponsorships and an increased donor base.

St Louis Fundraising Summit

A relationship approach to fundraising
Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The St. Louis Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:

Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many corporate and foundation grants, and have built successful relationships with the grantmaking community.

Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.

WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.

CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2009, we are introducing a two-day pass so that attendees can attend all sessions at a reduced price.

WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will break down the fundraising process into a series of phases with measurable outcomes and action steps for each phase. During the seminar, panelists will engage with the audience in an interactive manner to ensure that the sessions are educational and also fun to attend.

ONE-ON-ONE MENTORING SESSIONS
In 2009, we are adding an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.

HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:

Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use

WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.

HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend.

Location/Directions

The Summit will take place at the Busch Student Center, which is located on the St. Louis University Campus. The Busch Center is easy to reach by public or private transportation, and the full address is:
St. Louis University, Busch Student Center
20 North Grand Blvd.
St. Louis, MO 63103

Public Transportation
The Busch Student Center is MetroLink accessible. The Grand station is the MetroLink station closest to St. Louis University (SLU). From there, the University offers two transportation options to campus: the SLU Shuttle or SLU Ride.

SLU Shuttle
This service operates 7 a.m. - 7 p.m. Monday - Friday during the academic year. Shuttles are clearly marked with SLU colors and images, and they stop 4 times an hour on both sides of Grand Boulevard near MetroLink's Grand station. For the complete SLU Shuttle schedule and route, click here.
To catch the SLU Shuttle:
1.    Get oriented. After you exit the train, look for the street beyond the train tracks. When you're facing the street, you're facing north. To your right is east.
2.    Take the east staircase or elevator up to Grand Boulevard.
3.    Once you're on Grand Boulevard, wait on the platform for the next shuttle.

SLU Ride
This program offers prompt rides to campus. Depending on the time of day, you'll ride in a car or a van. All SLU Ride vehicles are clearly marked as University vehicles.
To arrange a SLU Ride:
1.    Get oriented. After you exit the train, look for the street beyond the train tracks. When you're facing the street, you're facing north. To your right is east.
2.    Look for the metal SLU Escort call box on the backside of the east elevator shaft. Press the button to call the dispatcher. OR Use your cell phone to call the dispatcher: (314) 977-3000.
3.    When the dispatcher answers, identify yourself as a SLU visitor who wants to be taken either to the north end of campus.
4.    Take the east staircase or elevator up to Grand Boulevard.
5.    Once you're on Grand Boulevard, wait on the platform for the SLU car/van.

Directions by Car

NORTHEAST: I-55/70 south across the Poplar Street Bridge; I-64 west to
Grand Boulevard exit. Right on Grand. Right on Lindell and
then right into Olive/Compton Garage (visitor lot).

NORTHWEST: I-70 east to I-170 south to I-64 east to Grand Boulevard
exit. Right on Grand. Right on Lindell and then right into
Olive/Compton Garage (visitor lot).

SOUTH: I-55 north to I-44 west to Grand Boulevard exit. Left at the
stop sign, right on Grand. Right on Lindell and then right
into Olive/Compton Garage (visitor lot).

SOUTHWEST: I-44 east to Grand Boulevard exit. Left on Grand; left on
Laclede into Laclede Parking Grand. Right on Lindell and
then right into Olive/Compton Garage (visitor lot).

Parking at the Busch Student Center
Visitor parking is available at Olive Compton Garage at the cost of $5 per day- cash only.

Hotel Accommodations
Most hotels near the Busch Student Center venue are within the $145-230 per night range. The following hotels are within a 2 ½ mile radius of the hotel.

1.    Residence Inn by Marriott            Book Now        1 mile from venue
2.    Courtyard by Marriott St. Louis Downtown    Book Now        1.1 miles from venue
3.    The Hampton Inn St. Louis Downtown/Union Station       Book Now        1.2 miles from venue
4.    St. Louis Union Station Marriott                           Book Now        1.5 miles from venue
5.    Sheraton St. Louis City Center Hotel & Suites                 Book Now        1.8 miles from venue

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One-on-one mentoring

Click on any seminar title or the arrow on the right side to learn more about that seminar

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