TITLE : Exploring the world of corporate sponsorship
CITY : St. Louis , MO
DATE : Tuesday, March 10, 2009
TIME : 11:15 AM - 12:30 PM
PRICE : $ 45.00
Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Christopher Chung
President and CEO
Missouri Partnership

In November 2007, Chris Chung joined the newly formed Missouri Partnership as the public-private non-profit’s first Chief Executive Officer. In this capacity, Chris will direct business recruitment and marketing efforts for the State of Missouri. He also plays a role in raising public and private funding for the Missouri Partnership, principally by raising awareness of the organization`s accomplishments among current and potential investors in the Partnership. The Missouri Partnership, working closely with the Missouri Department of Economic Development and regional and local economic development organizations around the state, leads Missouri’s global efforts to attract new industry, jobs, and prosperity to the state’s communities. Chris attended The Ohio State University, graduating summa cum laude and Phi Beta Kappa, with a dual degree in Japanese and economics. He is near completion of a Master of Arts in Public Policy and Management.

Allison Hewitt
Chief Development Officer
YWCA Metro St. Louis

In her current position, Allison has a strong commitment to the St. Louis bi-state region and is passsionate about the role of non-profits working with the community to make the region a better place to work and live for us all. She is directly responsible for soliciting corporate foundation grants, special event sponsorships and volunteer programs. This past year, the YWCA had a record-breaking year from corporate donations even in a weak economy due to the philosophy of building sustaining relationships and offering a win-win solutions for both the company and the YWCA. She received a BA from SIUE and an MBA from the University of Denver. In addition, she completed the CORO Women in Leadership program in 2008 and is actively involved in her local AFP chapter. She obtained her CFRE certification in 2007.

Lori Rasmussen
Independent Consultant

Lori is an independent consultant to nonprofit organizations, specializing in funding, government relations, and organizational development solutions for nonprofits in metro St. Louis, MO. Lori has held management positions at Eastman Kodak, Frontier Communications, and American Express. Her experience also includes fundraising and political positions with Jay Nixon`s Missouri gubernatorial campaign. As a member of the Board of Directors of CHADS Coalition for Mental Health, Lori oversees fundraising and corporate sponsorship activities. On CHADS` behalf, she has obtained sponsorship from many St. Louis corporations, and has chaired grass-roots fundraisers, earning over 77% of CHADS annual operating budget. Lori earned a Bachelor of Science in Industrial & Systems Engineering at The Ohio State University, and an MBA in Finance and Macroeconomics from the William E. Simon School of Graduate Business Management at the University of Rochester.

 

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Breakfast -Prior to morning sessions, participants and experts become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

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Tuesday March 10, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 45.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 45.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 45.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:45 PM - 3:00 PM

$ 45.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

$ 45.00

 Advanced
Tuesday March 10, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 45.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 45.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 45.00

 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

$ 45.00

 Advanced
How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 45.00

 Intermediate

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday March 11, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

$ 45.00

 Beginner
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 45.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

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 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 45.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 45.00

 Advanced
Special events fundraising

1:45 PM - 3:00 PM

$ 45.00

 Intermediate
Capital campaigns

1:45 PM - 3:00 PM

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

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Planned giving

3:30 PM - 4:45 PM

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Direct mail fundraising

3:30 PM - 4:45 PM

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 Intermediate


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