TITLE : Social Media: Tips and tools for using social media to build support for your mission
CITY : Seattle , WA
DATE : Wednesday, September 01, 2010
TIME : 8:30 AM-12:00 PM
PRICE : $ 110.00
Social Media: Tips and tools for using social media to build support for your mission
 

The new media landscape is changing. Is your organization considering setting up a profile on a Social Media site? Are you wondering what is involved, how much time it will take and exactly what the difference is between Myspace and Facebook? Social media is beginning to transform non-profits both in the way they work as well as their relationships they have with their members and donors. Join us to learn how you can make Social Media outlets build support for your organization.
 
In this session we will examine the following:
 
-What Social Media is and how it is relevant to nonprofits
-An overview of Social Media Tools: MySpace, Twitter, Facebook, LinkedIn and Blogging Basics
-Do’s and Don’ts of Social Media
-Effectively Using Social Media to Cut Marketing Costs
-Telling the story of your mission in a relevant way for Social Media
-Learn how “cause marketing” with various Social Media can build donations and gain new volunteers
-Creating a measurement plan
 
Participants will walk away from this session with a greater understanding of the importance of staying current with the ever-changing media outlets. You will be prepared to start using Social Media Tools at your organization.
 
This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers.
Speakers for this session:

Jamie Beckland
Emerging Media Manager
White Horse

Jamie has been involved in social media for six years. In his current position, he is responsible for developing and implementing social media strategy and tactics for clients and the agency itself, including blogs, podcasts, social seeding, forum participation, social network presence, and online promotions and contests. Previously, as a Knowledge Management Specialist at Zamorano University, Jamie was responsible for conceiving and developing social media participation for alumni, donors, and other friends of the university. This included a custom-created social network community for alumni from 20 different countries. Before that, he worked as Database Manager at The Brookings Institution where he was responsible for integrating donor activities and information into a new website design, including tracking donor activity on the site using integrated data from The Raiser's Edge and the website CMS system. Jamie currently serves as a consultant for White Bird Dance and Jacob's Pillow Dance Festival. He earned Master of Public Policy in International Commerce and Policy from George Mason University and a Bachelor of Arts in International Studies from the University of Wisconsin - Stevens Point. He is a member of City Club of Portland and Sons of Norway.

Steve Thomas
Partner
Oneicity

Steve has been involved in fundraising for 15 years. In his current position, he is responsible for creating and delivering strategic plans for marketing and fundraising for a variety of nonprofits. These plans include traditional media such as direct mail but also are integrated campaigns including social media. Previously, as Senior Account Executive at Masterworks, Steve was responsible for creating and delivering strategic fundraising and marketing plans for a variety of large nonprofit organizations using direct mail and social media to build support for their mission. Steve is a founding member of International Social Media Association. He is a member of Association of Fundraising Professionals, and the Christian Leadership Alliance. He earned BA in Biblical Studies from Abilene Christian University.

Zibby Wilder
Web Editor
Seattle Weekly

Zibby has been involved in online marketing and communications for 16 years. In her current position, she is responsible for the editorial offerings of the Seattle Weekly web site and is responsible for using social media and online communications to consistently grow traffic to Seattle Weekly's web site. Previously, she worked with non-profits and small businesses to develop strategies that support existing marketing and communications plans, and set the cornerstones of success in social media, building communities and managing reputations online. Before that, she worked as Director of Public Relations at Born Free USA where she was responsible for international communications for wildlife conservation non-profit. She initiated and developed strategic, growth-focused, social media programs resulting in online communities currently numbering in the thousands, a 30 percent increase in targeted web site traffic, and solid increases in charitable giving. Zibby currently serves as Board member for Chimpanzee Sanctuary Northwest. She earned BA in Psychology from Boston University.

 

Click on any seminar title or the arrow on the right side to learn more about that seminar

  • Afternoon Seminars
  • Morning Seminars

     

Wednesday March 10, 2010

Building a Strong and Healthy Board of Directors

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday April 14, 2010

Surviving and thriving as a leader and knowing when to move on

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday May 12, 2010

Making the most of your volunteers

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday June 02, 2010

New ways of using PR to disseminate your message

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday September 01, 2010

Social Media: Tips and tools for using social media to build support for your mission

8:30 AM-12:00 PM

$ 110.00

 All levels

Wednesday October 06, 2010

Using Strategic Alliances to open new doors

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday November 10, 2010

Best Practices for Managing Your Organization`s Finances

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday December 08, 2010

Emergency Preparedness and Planning

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday January 11, 2011

Volunteer Management 101: How to build a strong and healthy volunteer program

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday February 09, 2011

Strategic Alliances 101: How to forge strong and healthy relationships with strategic partners

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday March 09, 2011

Board Development 101:How to build a strong and healthy board of directors

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday April 06, 2011

Program Evaluations 101: How to introduce evaluation policies and procedures into the fabric of your organization

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday May 03, 2011

Financial Management 101:Best practices for managing your organization`s finances

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday June 14, 2011

Volunteer Management 201: Essential ingredients and successful recipes for volunteer engagement

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday September 13, 2011

25 Ways to Drive Traffic to your Website

8:30 AM-12:00 PM

$ 110.00

 All levels

Tuesday October 11, 2011

Board Development 201: Essential ingredients and successful recipes for board engagement

8:30 AM-12:00 PM

$ 110.00

 Intermediate

Tuesday November 08, 2011

Program Evaluations 201: Using evaluation data to set direction, expand impact and maintain accountability

8:30 AM-12:00 PM

$ 110.00

 Intermediate

Tuesday December 06, 2011

Financial Management 201: Planning and resource allocation strategies that ensure progress on financial goals

8:30 AM-12:00 PM

$ 110.00

 Intermediate


Click on any seminar title or the arrow on the right side to learn more about that seminar

Register Now

Order handouts without attending