TITLE : New ways of using PR to disseminate your message
CITY : Seattle , WA
DATE : Wednesday, June 02, 2010
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
New ways of using PR to disseminate your message
 

Many nonprofit organizations have a compelling mission, but don’t have -- or think they don’t have -- the tools available to communicate it. Contrary to popular belief, effective public relations is not about big budgets. The right tools combined with commitment and perseverance will enable your organization to advance its message for real impact.
 
In this session, we will cover the following topics:
- What branding means for your organization
- How to craft the key messages you need to connect with your audience
- How new media can play a role in your communications
- How to effectively pitch to the media
 - How to apply best practices for success
 
Participants will walk away with essential tools and skills necessary for effective public relations. If you have a PR campaign that has stalled or simply become stale, you will find this session immensely helpful.
 
This session is intended for Board Members, Executives, Senior Staff and PR Managers.
Speakers for this session:

Steven Fulmer
President
Steven Fulmer, Inc.

Steven has been involved in speaking and coaching for more than 20 years. In his current position, he is responsible for coaching non-profits, among other entities, on how to define the clarity of their message and purpose to connect with, attract and retain more people, investors, volunteers and opportunities. Previously, as VP of Implementation at CollegeNET, Inc, Steven was responsible for the face and message of the technology. As the lead presenter at conferences and events his role was pivotal in establishing the company image and forming the relationships that created record growth. Before that, he worked as Sales Manager at TNT Skypak, Inc. where he was responsible for Sales and Marketing. Steven earned BS in Political Science from St. Andrews Presbyterian College. He is a member of Northwest Coaches Association and a candidate member of the National Speaker's Association.

Maggie Jessup
Founder - Managing Partner
Platform Strategy - Publicity & Branding Boutique

Maggie has been helping nonprofits with PR since 2002. Currently she heads an award-winning 12-person PR firm helping nonprofit and other clients to develop publicity, branding and marketing strategies. Previously, she co-founded Just Yell Fire, Inc., grown from a local service project into a nonprofit that has connected directly with more than one million girls and young women across 48 countries using smart publicity and branding as a growth engine. She has also co-produced a film for a nonprofit that became one of 10 most-downloaded production length films worldwide in 2007-2008 that drew the national media spotlight onto a small nonprofit which grew geometrically in impact. Her book Fame 101 (Sutton Hart Press 2010) on compelling branding and celebrity level publicity launched last month. Maggie has placed nonprofit heads on CNN, Good Morning America, Today, Fox and Friends and 100 other outlets.

Leigh Sims
Story Wrangler (Senior Account Manager)
Team Soapbox

Leigh has been involved in public relations for 8 years with non-profits, small businesses, and artists. She has worked on issue-based media and policy campaigns throughout the Northwest, developing diverse teams of supporters and spokespeople to get those messages out. In her current position as the Team Soapbox story wrangler, Leigh pulls in storytelling, hard facts, and compelling messaging to secure coverage on client’s causes. Previously, Leigh earned coverage to help build community support for change at Sightline Institute, a think tank on sustainability issues. There, she crafted messages for projects from encouraging health through walkable neighborhoods to a state-wide ban on a toxic chemical. Before that, she worked as Development Coordinator at KCTS Public Television on a multi-million dollar capital campaign, where she also had the privilege of producing events with the Cookie Monster. Leigh currently serves as Secretary of the Board for The Vera Project, an all ages music venue run by youth, and co-owns a production company and a live music venue. She earned Bachelor's in International Relations from University of Oregon.

 

Click on any seminar title or the arrow on the right side to learn more about that seminar

  • Afternoon Seminars
  • Morning Seminars

     

Wednesday March 10, 2010

Building a Strong and Healthy Board of Directors

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday April 14, 2010

Surviving and thriving as a leader and knowing when to move on

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday May 12, 2010

Making the most of your volunteers

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday June 02, 2010

New ways of using PR to disseminate your message

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday September 01, 2010

Social Media: Tips and tools for using social media to build support for your mission

8:30 AM-12:00 PM

$ 110.00

 All levels

Wednesday October 06, 2010

Using Strategic Alliances to open new doors

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday November 10, 2010

Best Practices for Managing Your Organization`s Finances

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday December 08, 2010

Emergency Preparedness and Planning

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday January 11, 2011

Volunteer Management 101: How to build a strong and healthy volunteer program

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday February 09, 2011

Strategic Alliances 101: How to forge strong and healthy relationships with strategic partners

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday March 09, 2011

Board Development 101:How to build a strong and healthy board of directors

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday April 06, 2011

Program Evaluations 101: How to introduce evaluation policies and procedures into the fabric of your organization

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday May 03, 2011

Financial Management 101:Best practices for managing your organization`s finances

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday June 14, 2011

Volunteer Management 201: Essential ingredients and successful recipes for volunteer engagement

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday September 13, 2011

25 Ways to Drive Traffic to your Website

8:30 AM-12:00 PM

$ 110.00

 All levels

Tuesday October 11, 2011

Board Development 201: Essential ingredients and successful recipes for board engagement

8:30 AM-12:00 PM

$ 110.00

 Intermediate

Tuesday November 08, 2011

Program Evaluations 201: Using evaluation data to set direction, expand impact and maintain accountability

8:30 AM-12:00 PM

$ 110.00

 Intermediate

Tuesday December 06, 2011

Financial Management 201: Planning and resource allocation strategies that ensure progress on financial goals

8:30 AM-12:00 PM

$ 110.00

 Intermediate


Click on any seminar title or the arrow on the right side to learn more about that seminar

Register Now

Order handouts without attending