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TITLE
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Annual giving campaigns
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CITY
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San Francisco , CA
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DATE
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Wednesday, October 28, 2009
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TIME
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9:30 AM - 10:45 AM
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PRICE
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$ 65.00
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Annual giving campaigns
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 Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. By developing a successful, ongoing annual program, you'll be able to raise funds to operate your nonprofit, while building a pool of donors from which to draw potential major, planned, and capital gift donors. Get practical advice on progressive approaches to annual giving programs with this specialized session.
- Attracting new donors to your annual campaign
- Establishing recurring gifts and loyalty programs to acknowledge frequent donors
- Utilizing special events to raise annual funds
- Maximizing traditional forms of solicitation such as appeal letters and phonathons
- Using the web to jump start your annual giving program
Attendees of all skill levels will find interesting approaches to annual giving campaigns in this session
Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available funding needs to donor interests.
| | Speakers for this session:
| | Jessica Jencek | | Gift Officer/Annual Fund Director | | Univ of the Pacific School of Dentistry | | Jessica Jencek began her career in development by working for her alma mater, Cornell University, in Ithaca, New York. Since then, she has continued fundraising, first for UC Berkeley, then for the Center for Volunteer and Nonprofit Leadership of Marin, followed by Fordham Law School in Manhattan.
For the past two years, she has served as a gift officer and director of the annual fund for University of the Pacific Arthur A. Dugoni School of Dentistry in San Francisco. At Pacific, Jessica led the successful completion of the $1.9M by ’09 annual fund campaign.
Jessica is a member of the Annual Giving Professionals Network, the Annual Giving Exchange, and served as an “expert” for the 2009 Association of Fundraising Professionals Fundraising Day conference. | | | Laura Rice | | Associate Director of Development | | University of California, San Diego | | Laura Rice, MBA, has had a development career primarily with health care and research based institutions, currently managing the major gift fund raising, annual giving, and event planning for the UC San Diego School of Medicine. Directly overseeing the four annual direct mail and e-solicitation campaigns to alumni, she increased total giving to the medical school by 24%, average gift size by 51%, and the number of alumni donors by 6% during the recession. She has developed and implemented effective direct mail and e-solicitation annual giving strategies to support primary fundraising initiatives, providing analysis and creating best practices while working with the UC San Diego National Medical Alumni Board to develop and implement comprehensive strategies for pooled income endowment funds. She earned her BA from UC San Diego, her MBA from Point Loma Nazarene University, and is a member of AFP San Diego.
| | | Kate Shilvock | | Director of Development and Marketing | | Pets Unlimited | | Kate has nearly ten years of nonprofit management experience in Bay Area organizations where she specialized in designing and implementing all aspects of successful Annual Giving campaigns. Kate has a track record of success with major donor stewardship, events management, direct mail, marketing and development operations management for fundraising programs from $500,000 to $9.0 million in revenue. In her current role at Pets Unlimited, her strategies and efforts the past fiscal year have resulted in a 154% increase in net department revenue, 146% increase in donors, a 141% increase in event revenue and a 172% increase in direct mail revenue during an incredibly difficult economic time. Kate earned her BA in Sociology and Business from Wake Forest University and her MA in Nonprofit Administration from the University of San Francisco where her research focus was on building sustainability for specialized nonprofit organizations in competitive urban environments. | |
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| San Francisco Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The San Francisco Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many corporate and foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2009, we are introducing a two-day pass so that attendees can attend all sessions at a reduced price.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will break down the fundraising process into a series of phases with measurable outcomes and action steps for each phase. During the seminar, panelists will engage with the audience in an interactive manner to ensure that the sessions are educational and also fun to attend.
ONE-ON-ONE MENTORING SESSIONS
In 2009, we are adding an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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The Summit will take place at the Event Center at St. Mary’s Cathedral. The registration tables will be located in the hallway outside of St. Francis Hall, which is located in the Events Center below St. Mary’s Cathedral. St. Mary’s Cathedral is easy to reach by public or private transportation. The full address is:
The Event Center
Saint Mary’s Cathedral
1111 Gough Street
San Francisco, CA 94109
Public Transportation
St. Mary’s Cathedral is accessible by both Muni Bus and BART.
Muni Bus: The Van Ness Station is the closest Muni stop. Take #38L route (not Limited), which runs along Geary or take #47 route or #49 route, which run along Hwy 101 to the Van Ness station. To walk from the Van Ness Station to St. Mary’s Cathedral, walk to the West (left) on Geary for two blocks. You will cross Franklin. St. Mary’s Cathedral is on the corner of Gough and Geary.
BART: The Civic Center Station is the closest BART stop and is 1.59 miles from St. Mary’s Cathedral. To walk from The Civic Center Station to St. Mary’s Cathedral, start out going southwest on Market Street toward Hyde Street. Turn right onto Hayes Street. Turn right onto Van Ness Ave/US-101. Turn left onto Geary Blvd. Turn right onto Franklin Street. Turn left onto Sutter Street. Turn left onto Gough Street.
Directions by Car
From East Bay (Bay Bridge)
If traveling from East Bay (Bay Bridge) take the 9th Street Exit. Go one block, and then turn right onto 9th Street. Stay in the two right lanes – 9th Street turns into Larkin. Stay on Larkin until Ellis and turn left. Just past Gough and the high school, make a right into the parking lot of the Cathedral.
From The Golden Gate Bridge
If traveling from The Golden Gate Bridge take the Lombard Street turnoff, continue on Lombard to Gough and turn right on Gough. Follow Gough across Geary. The parking lot has two driveways on the Gough street side of the Cathedral.
From the South Bay
If traveling from the South Bay you can take either 280 to Highway 101 North or take 101 North directly. From 101 North stay in the extreme left hand lane. Take the 9th Street Exit. Stay in the two right lanes – 9th Street turns into Larkin. Stay on Larkin until Ellis and turn left. Just past Gough and the high school, make a right into the parking lot of the Cathedral.
Parking at the St. Mary’s Cathedral
There is limited visitor parking in the lot at St. Mary’s Cathedral. It is free to park at the church. If the church lot is full, the closest parking is the Japan Center Main Garage located at 1610 Geary Blvd San Francisco, CA 94115 about 3 minutes/0.8 miles away.
Directions to Japan Center Main Garage: Go South on Gough Street. Turn left onto Eddy Street. Turn left onto Franklin Street. Turn left onto Geary Blvd.
Hourly Parking Rates at Japan Center Main Garage:
0-1 Hour $ 2.00
1-2 Hours $ 4.00
2-3 Hours $ 6.00
3-4 Hours $ 8.00
4-5 Hours $10.00
5-6 Hours $12.00
6-7 Hours $14.00
7-24 Hours $16.00
All Day In and Out Rate $ 16.00
Early bird special $ 10.00 per day (Must enter by 10:00 a.m. and exit before 10:00 p.m.)
Motorcycle (2 wheels) $ 5.00 per day
Hotel Accommodations
Most hotels near the Summit venue are within the $139-$269 per night range. The following hotels are within a one-mile radius of the hotel.
1. Cathedral Hill Hotel BOOK NOW .19 miles from venue
2. Hotel Kabuki BOOK NOW .23 miles from venue
3. Holiday Inn Golden Gateway BOOK NOW .37 miles from venue |
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $60.00 per session. If you register for a full Summit pass, 2 mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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