TITLE : Annual giving campaigns
CITY : San Francisco , CA
DATE : Wednesday, October 28, 2009
TIME : 9:30 AM - 10:45 AM
PRICE : $ 65.00
Annual giving campaigns
 

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. By developing a successful, ongoing annual program, you'll be able to raise funds to operate your nonprofit, while building a pool of donors from which to draw potential major, planned, and capital gift donors. Get practical advice on progressive approaches to annual giving programs with this specialized session.

- Attracting new donors to your annual campaign
- Establishing recurring gifts and loyalty programs to acknowledge frequent donors
- Utilizing special events to raise annual funds
- Maximizing traditional forms of solicitation such as appeal letters and phonathons
- Using the web to jump start your annual giving program

Attendees of all skill levels will find interesting approaches to annual giving campaigns in this session

Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available funding needs to donor interests.
Speakers for this session:

Jessica Jencek
Gift Officer/Annual Fund Director
Univ of the Pacific School of Dentistry

Jessica Jencek began her career in development by working for her alma mater, Cornell University, in Ithaca, New York. Since then, she has continued fundraising, first for UC Berkeley, then for the Center for Volunteer and Nonprofit Leadership of Marin, followed by Fordham Law School in Manhattan. For the past two years, she has served as a gift officer and director of the annual fund for University of the Pacific Arthur A. Dugoni School of Dentistry in San Francisco. At Pacific, Jessica led the successful completion of the $1.9M by ’09 annual fund campaign. Jessica is a member of the Annual Giving Professionals Network, the Annual Giving Exchange, and served as an “expert” for the 2009 Association of Fundraising Professionals Fundraising Day conference.

Laura Rice
Associate Director of Development
University of California, San Diego

Laura Rice, MBA, has had a development career primarily with health care and research based institutions, currently managing the major gift fund raising, annual giving, and event planning for the UC San Diego School of Medicine. Directly overseeing the four annual direct mail and e-solicitation campaigns to alumni, she increased total giving to the medical school by 24%, average gift size by 51%, and the number of alumni donors by 6% during the recession. She has developed and implemented effective direct mail and e-solicitation annual giving strategies to support primary fundraising initiatives, providing analysis and creating best practices while working with the UC San Diego National Medical Alumni Board to develop and implement comprehensive strategies for pooled income endowment funds. She earned her BA from UC San Diego, her MBA from Point Loma Nazarene University, and is a member of AFP San Diego.

Kate Shilvock
Director of Development and Marketing
Pets Unlimited

Kate has nearly ten years of nonprofit management experience in Bay Area organizations where she specialized in designing and implementing all aspects of successful Annual Giving campaigns. Kate has a track record of success with major donor stewardship, events management, direct mail, marketing and development operations management for fundraising programs from $500,000 to $9.0 million in revenue. In her current role at Pets Unlimited, her strategies and efforts the past fiscal year have resulted in a 154% increase in net department revenue, 146% increase in donors, a 141% increase in event revenue and a 172% increase in direct mail revenue during an incredibly difficult economic time. Kate earned her BA in Sociology and Business from Wake Forest University and her MA in Nonprofit Administration from the University of San Francisco where her research focus was on building sustainability for specialized nonprofit organizations in competitive urban environments.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Tuesday October 27, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 65.00

 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

$ 65.00

 Advanced
How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 65.00

 Intermediate
Tuesday October 27, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 65.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

$ 65.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday October 28, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 65.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 125.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 65.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 65.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 65.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

$ 125.00

 All levels
Special events fundraising

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Capital campaigns

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Planned giving

3:30 PM - 4:45 PM

$ 65.00

 Intermediate
Direct mail fundraising

3:30 PM - 4:45 PM

$ 65.00

 Intermediate


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