TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : San Francisco , CA
DATE : Wednesday, October 28, 2009
TIME : 9:00 AM - 12:30 PM
PRICE : $ 125.00
Online fundraising: harnessing technology to build and maintain relationships
 

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.

Speakers for this session:

Lisa Kasperzak
Founder & Implementation Consultant
Cygnet Consulting Group

Lisa has been working with nonprofits for over 10 years to combine online strategies with traditional fundraising tools and techniques. In her current position, she plans, builds, and implements interactive websites that integrate directly with an organization`s fundraising software to benefit both the end-user and the client. Her clients include zoos, aquariums, religious, arts and educational institutions. Having served as Board Member, Development Director, Membership Director and Volunteer on a number of community organizations, she understands the perspective of multiple stakeholders. Lisa has a BS in Organizational Psychology and MBA in Services Marketing from UC Davis.

Dave Parsin
Co-founder and VP, Business Development
givezooks!, Inc.

Dave is a co-founder and the VP, Business Development for givezooks!. He has over 18 years of software industry experience, and has worked across all customer-facing organizations, including senior roles in sales, marketing and international business development at Oracle, Agile Software, and Sun Microsystems. In addition, David was a founding partner of a marketing services provider to the eBay marketplace between 2003-2005, representing nonprofits and franchised car dealers in their online auction programs. Since 2001, Dave has been a volunteer, fundraiser, and now the head triathlon coach for the Leukemia & Lymphoma Society`s "Team in Training" program. He holds an undergraduate degree in engineering from Stanford University with an MBA from Harvard University, and was a member of the 1987 & 1988 NCAA Baseball National Champions at Stanford.

Jeff Patrick
President
Common Knowledge

Jeff Patrick is an industry leader, popular speaker and recognized expert on nonprofits and their use of the Internet for fundraising, marketing, advocacy, communications and social networking. Since 1999, Jeff has assisted more than 250 national/international nonprofits with their Internet initiatives including Arthritis Foundation, Sierra Club, and Operation Smile. Jeff pioneered the tools and tactics for online fundraising, email communications, and website development. More recently, Jeff and his team have led the sector in defining the strategy and best practices for social networking, social media, and interactive communications, while continuing to innovate within the online fundraising and marketing disciplines. Jeff has been cited extensively in national media outlets such as the New York Times, USA Today, Washington Post and San Francisco Chronicle; nonprofit publications including Chronicle of Philanthropy, Nonprofit Times, and AFP`s Fundraising magazine; and regularly in newsletters from NTEN, AFP and DMA Nonprofit Federation.

Allan Pressel
CEO/Founder
CharityFinders

Allan Pressel is founder/CEO of CharityFinders, which helps nonprofits use the Internet to further their mission. CharityFinders’ NonprofitSite123 tool enables any nonprofit to build their own world-class website quickly, affordably, and with no technical skills required. Allan has done hundreds of presentations for the nonprofit community nationwide, almost always to rave reviews. In fact, the ePhilanthropy Foundation has designated Allan as one of the world’s leading e-philanthropy speakers. He was given the Volunteer Service Award by President George W. Bush. Previously, Allan was a co-founder of i-Cube, which had a highly successful IPO, and was later acquired by Razorfish. i-Cube helped large corporations develop an IT/Internet strategy and implement it through software/web development and consulting services -- much like CharityFinders does for nonprofits. Prior to founding i-Cube, Allan was a technology strategy consultant at Arthur Anderson and First Consulting Group. Allan holds a M.B.A from UCLA.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

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Tuesday October 27, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

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Panel discussion and dialogue with Private Foundation Grantmakers

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How to build a successful relationship with grantmakers

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Finding Corporate Funders: the art of successful research

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Panel discussion and dialogue with Corporate Grantmakers

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Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

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Lunch -Participants and experts registered for the next session make new contacts over lunch

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Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

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Wednesday October 28, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

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Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 65.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 125.00

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Annual giving campaigns

9:30 AM - 10:45 AM

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Introduction to Major Gifts

9:30 AM - 10:45 AM

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Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

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Special events fundraising

1:45 PM - 3:00 PM

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Capital campaigns

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Planned giving

3:30 PM - 4:45 PM

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Direct mail fundraising

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