TITLE : Social Media: Tips and tools for using social media to build support for your mission
CITY : San Francisco , CA
DATE : Tuesday, July 27, 2010
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
Social Media: Tips and tools for using social media to build support for your mission

The new media landscape is changing. Is your organization considering setting up a profile on a Social Media site? Are you wondering what is involved, how much time it will take and exactly what the difference is between Myspace and Facebook? Social media is beginning to transform non-profits both in the way they work as well as their relationships they have with their members and donors. Join us to learn how you can make Social Media outlets build support for your organization.
 
In this session we will examine the following:
 
-What Social Media is and how it is relevant to nonprofits
-An overview of Social Media Tools: MySpace, Twitter, Facebook, LinkedIn and Blogging Basics
-Do's and Don'ts of Social Media
-Effectively Using Social Media to Cut Marketing Costs
-Telling the story of your mission in a relevant way for Social Media
-Learn how "cause marketing" with various Social Media can build donations and gain new volunteers
-Creating a measurement plan
 
Participants will walk away from this session with a greater understanding of the importance of staying current with the ever-changing media outlets. You will be prepared to start using Social Media Tools at your organization.
 
This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers.
Speakers for this session:

Tim Bailey
President
Alliance-Strategies, Inc.

Tim is the President and founder of Alliance-Strategies with over 20 years of marketing and business development experience. Tim currently helps clients with social media strategy, marketing and implementation to create seminars that include guidelines, microblogging, video, and monitoring to generate interest and revenues for non-profits and corporations. Tim has led social networking workshops and worked with nonprofit and for profit organizations such as the SDForum, Silicon Valley Leadership Alliance, Association of Strategic Alliance Professionals and many others. Previously, as Regional Business Development Manager at ScaleMP, Tim was responsible for identifying, managing, and growing revenue for the company where he used social networking tools including LinkedIn and Jigsaw. Before that, he worked as Worldwide Business Development Manager at Dassault Systems where he was responsible for the business development program for software vendors utilizing the company's foundation technology. Tim currently serves as Chairman of the Social Networking committee, Co-Chair of Career Connections for Yahoo Group, and a Board member of the Association of Strategic Alliance professionals-SV. Tim has an MBA-Marketing from Northeastern and has an MSCS from Rensselaer Polytechnic.

Allan Pressel
CEO/Founder
CharityFinders

Allan is the founder and CEO of CharityFinders, which helps nonprofits use social media and websites to further their mission. In his current position Allan has become a world-renowned speaker on social media, and consults with nonprofits on how to use social media to raise funds, drive website traffic, and garner support. Previously, Allan was a co-founder of i-Cube, which had a highly successful IPO, and was later acquired by Razorfish. i-Cube helped large corporations develop an IT/Internet/media strategy and implement it through software/web development and consulting services. Prior to founding i-Cube, Allan was a technology strategy consultant at Arthur Anderson and First Consulting Group. Allan was given the Volunteer Service Award by President George W. Bush, and holds a M.B.A from UCLA’s Anderson School of Management.

Tracy Sestili
CEO
Beverly Fund Lung Cancer Foundation

Tracy has been actively involved in fundraising for the past four years. In her current position, she is responsible for fundraising, social media engagement, board development, volunteer management, and strategic planning. At the Beverly Fund Lung Cancer Foundation she is responsible for raising awareness, viral branding, press releases, and fundraising through social media outlets such as Facebook, Twitter, PRlog, Tumblr and Vertical Response. As the Chairperson for the Lung Cancer Action Network (LungCAN) she is responsible for the website content, branding and building an online following on Twitter. She earned a Bachelor's in Speech Communications from Shippensburg University. She is a member of the American Cancer Society Leadership Council in San Francisco, the Lung Cancer Action Network and also writes as SF Examiner Career Coach. She is a 2008 Bay Area Jefferson Award winner for her advocacy work in lung cancer. She has also written online articles on Social Media for Divine Caroline and Plus or Minus 30.

 

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