TITLE : Exploring the world of corporate sponsorship
CITY : San Francisco , CA
DATE : Tuesday, October 28, 2008
TIME : 1:00 PM - 3:00 PM
PRICE : $ 55.00
Exploring the world of corporate sponsorship
 

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Daryl Lee
Corporate Development Officer
Habitat for Humanity East Bay

Over the last 15 years Daryl has worked with many non-profits in diverse roles ranging from a medical caregiver for the American Red Cross to working as a search and rescue worker for multiple government agencies. He has worked with Habitat for over 8 years now and has been an avid participant in Habitat’s environmentally green construction program. Daryl has secured the largest single financial corporate donor for Habitat East Bay in the organization’s 20 year history and secured several multi-year funding relationships. He is a member of the AFP, Contra Costa Council, the Oakland Chamber of Commerce, consults with international NGO and mentors young Fund Development professionals .

Karae Lisle
Chief Marketing Officer and Vice President of Public Programs
Computer History Museum

As the Chief Marketing Officer at the Computer History Museum, Karae sets strategy and leads execution for corporate sponsorship and membership. Previously, as the Founder of Wellbourne International, Karae provided fund raising, revenue-generation and client management services to start-up companies. Ms Lisle holds a BS in MIS, and an MBA from the Harvard Business School. She is on the Board of Advisors for the Forum for Women Entrepreneurs and Executives, is the President of HBSTech Alumni, and is on the board of directors at the Center for Employment Training. Additionally, Ms. Lisle is an adjunct professor in the MBA program at the University of San Francisco.

Lee Michelson
Executive Director
San Mateo County Health Foundation

Lee has been active in all aspects of corporate sponsorship. For eight years he was the Director of Community Relations for Blue Cross and Blue shield of Missouri where he was responsible for all charitable giving and events sponsorship. In that role he was responsible for sponsoring more than 50 major events including golf tournaments, galas, and walk-a-thons. Lee was also Vice-President of the St. Louis Sports Commission where he was responsible for developing corporate sponsorship programs for more than 20 major sports events, and selling them to more than 100 sponsors. He has also coordinated sponsorship programs for Ronald Mc Donald House and the Asthma and Allergy Foundation of America.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 All levels

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 All levels
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 All levels

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

$ 55.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 All levels
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 All levels
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 All levels


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