TITLE : Fundraising in the one-person development shop: making the most of a shoestring budget
CITY : San Francisco , CA
DATE : Tuesday, June 12, 2012
TIME : 8:30 AM-12:00 PM
PRICE : $ 110.00
Fundraising in the one-person development shop: making the most of a shoestring budget
 

At the best of times, fundraising can be challenging. However, fundraising in the one person development shop can be daunting, especially when one is working with a shoestring budget. The key in situations like these is to know what areas to prioritize, and how to get the biggest bang for your buck because you can't do it all.  This seminar will focus on the issues unique to one person fundraising departments, and will drill down in the following areas:
  • Keeping your organization on track financially: create and maintain a year-round fundraising plan
  • Research: research your prospects on a shoestring budget
  • Direct mail: work with an established third party service provider to maximize your returns
  • Major gifts program: develop and maintain a manageable high dollar giving club
  • Planned giving: start simple with a wills and bequests program
  • Donor solicitation: make it easy for your donors to give and for you to receive donations
  • Special events: conduct a unique annual event that makes efficient use of volunteers
  • Leadership involvement: find creative ways to get your executive director and/or board involved in the fundraising process
Attendees will walk away with fresh ideas to take their one person development shop to the next level. This session is intended for Executive Directors, Directors of Development and any fundraising staff who are working with a limited fundraising budget.
Speakers for this session:

DeAnna Dalton
Advancement Director
MapLight

DeAnna has been involved in fundraising for 3 years. As Advancement Director at MapLight, she is responsible for finding, cultivating, and managing relationships with major donors; grantwriting; and directing small-donor solicitations via direct mail, online, and social media. She also designs and maintains systems for keeping track of leads, donors, foundations, partners, and others, and creates and executes an annual plan to guide fundraising activities and associated organizational commitments. DeAnna also currently serves as board member and secretary for Friends of Berkeley Animal Care Services, an emerging nonprofit, and serves on the steering committee of the Northside Community Garden. She earned a BA in Cultural and Social Anthropology from Stanford University.

Goldie Gider
Director of Advancement
National Women`s Health Network

Goldie has been involved in development for more than 15 years. A co-founder in a firm providing development services to clients, Goldie specializes in grant writing, event planning, individual, foundation & corporate research, and major gifts. As a consultant, she assists nonprofits in all aspects of fundraising. She is the Director of Advancement at the National Women's Health Network in DC. As Director of Development at Equal Rights Advocates, she secured funding for the $1.6m organization and coordinated their annual fundraiser, netting a more than 65% profit. Previously, as Senior Development Officer at the Society for Women's Health Research, Goldie was responsible for identifying, cultivating and sustaining individual contributions totaling up to $2.9m annually. This included an annual black-tie event for 700 attendees worth $1.2m in revenue. As the first Director of Development for the Legal Aid Society of the District of Columbia, she surpassed budgetary goals and created a budget surplus for three consecutive fiscal years. She developed a successful long-term fundraising plan, including an implementation plan to sustain and increase annual revenue. She has presented to Merrill Lynch and the Direct Marketing Association (DMA). She earned a BA in Political Studies from Bard College.

Leah Hofkin
Director of Development
Employee Rights Advocacy Institute For Law & Policy & National Employment Lawyers Association

Leah has been involved in development for 15 years. Currently, she directs the fundraising of two related national non-profits, one established and one emerging, both of which operate on a shoestring budget. Leah develops and implements annual fundraising plans, which include individual and law firm giving, major gifts, special events, including a gala, planning giving, and grants. Previously, as Director of Development of Magic Theatre, she oversaw all fundraising programs, including major gifts, special events, including a Gala, direct mail, and corporate, foundation, and government grants. Major achievements included increasing annual contributed income by 60% in three years; expanding the donor base; professionalizing department operations; and implementing an emergency campaign, which raised $500,000 in six weeks. Leah also has worked professionally as a fundraiser for American Conservatory Theater and the Bay Area Discovery Museum. She currently serves on the Board of the Art Monastery Project and is a former Board Member of Jewish Voice for Peace. She earned an MA in Arts Administration from Golden Gate University, a JD from Columbia University, and a BA from George Washington University.

 

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