TITLE : New ways of using PR to disseminate your message
CITY : San Francisco , CA
DATE : Tuesday, May 25, 2010
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
New ways of using PR to disseminate your message
 

Many nonprofit organizations have a compelling mission, but don't have -- or think they don't have -- the tools available to communicate it. Contrary to popular belief, effective public relations is not about big budgets. The right tools combined with commitment and perseverance will enable your organization to advance its message for real impact.
 
In this session, we will cover the following topics:
- What branding means for your organization
- How to craft the key messages you need to connect with your audience
- How new media can play a role in your communications
- How to effectively pitch to the media
 - How to apply best practices for success
 
Participants will walk away with essential tools and skills necessary for effective public relations. If you have a PR campaign that has stalled or simply become stale, you will find this session immensely helpful.
 
This session is intended for Board Members, Executives, Senior Staff and PR Managers.
Speakers for this session:

Jerri Barrett
Vice President of Marketing
Anita Borg Institute for Women and Technology

Jerri has been involved in public relations for 20 years. In her current position, she is responsible for all aspects of Public Relations and Marketing including the planning of launch campaigns for new programs, creation of media outreach programs, development of press releases, articles, blogs, and newsletter articles for each campaign. She is also responsible for promoting the Anita Borg Institute. This involves the creation of videos, articles, newsletters, supporting Individual donor giving campaigns, and securing media sponsors. She substantially increased the organization's visibility resulting in 230 articles being written in 2009. She received coverage from the Wall Street Journal, SF Chronicle and other leading publications. Previously, as Director of Marketing at IP Unity, Jerri was responsible for coordinating all aspects of public relations. She managed interviews with key executives during a company merger, she created case studies and press releases, and she implemented launch plans including press briefings, press releases, and collateral development. She earned a BA from Mount Holyoke College and a MBA in Marketing from Simon School of Business Administration at the University of Rochester.

Nancy FitzGerald
Director of Communications
Women`s Dermatologic Society

Nancy has been involved in PR and Communications for 30 years. In her current position, she directs communications for a national organization of physicians, including the management of an award-winning community outreach campaign, which has garnered several hundred million media impressions and has featured members educating the public in media interviews across the USA. She has developed innovative media relations strategies, created two films honoring member contributions, and has served as an in-house producer for a nationally televised Al Roker Health Special, featuring several experts from her non-profit organization. She specializes in building high-impact collaborative programs involving industry, non-profits, community organizations, and strategic partners. Previously, as Communications Consultant, she developed broad-based PR campaigns, provided media coaching, facilitated strategic planning, and managed outreach programs. Before that, she worked as Public Affairs Manager at PepsiCo World Headquarters. Nancy is a member of Women in Communications. She earned a B.S. in Speech Communications from Emerson College and pursued Graduate studies in Management from New York University.

Neha Gupta
CEO, Founder
Belly Fire Branding

Neha has more than 9 years of marketing, branding and PR experience. She founded Belly Fire Branding because of her long-term goal to bring the same marketing and PR expertise that large private companies have at their fingertips to mission-driven organizations. She specializes in brand makeovers as well campaign-based marketing and PR efforts. Neha has developed marketing and PR campaigns for a variety of organizations from major brands such as Clorox bleach, Dove body wash and Vaseline Intensive Care lotion to mission-driven organizations such as the NYC Teaching Fellows, A Home Within, and PlayWorks. She has created successful PR campaigns for NYC Teaching Fellows that received coverage from every major NY paper and several major radio stations and for Vaseline Lotion that received coverage from 30 different TV stations across the country. Neha holds a B.A. in Economics from Stanford University and an M.B.A. in Marketing and Nonprofit Management from the Yale School of Management.

 

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