TITLE : 25 Ways to Drive Traffic To Your Website
CITY : San Francisco , CA
DATE : Tuesday, April 10, 2012
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
25 Ways to Drive Traffic To Your Website
 

Your nonprofit can have the world's greatest, interactive website, but if no one visits it, you won't get much benefit from it! Learn about effective ways of driving people to your website. We'll explore the hot topic of Search Engine Optimization (SEO), and reveal many other outreach strategies - most which you may have never heard of or considered. Virtually all of these techniques are low-cost or free and easy to implement, and some can significantly increase the number of visitors to your website

 In this session, we will cover topics including the following:
- What content to publish on your site to attract visitors and keep them coming back
- Which directories to list your site for maximum exposure
- Article posting and backlinks that increase traffic to your site
- Integrating your website with your social media activities
- Understanding how Search Engine Optimization works and when to use it

 This session is intended for Executive, Development and Marketing Directors and any staff involved in Marketing or PR for your organization.

Learn more about Technology for Nonprofits and other tracks offered by the Center for Nonprofit Success.
 

Speakers for this session:

Ben Carlson
Public Relations Director
Friends of the Urban Forest

Ben has been involved in website marketing for 15 years. In his current position as Director of Public Relations for Friends of the Urban Forest, he helps the organization utilize its web presence to attract, engage and motivate various constituencies. This includes a current project to overhaul its website to provide a better user experience and increase traffic. Ben is a founding partner of DonorMagnet.com, a consultancy that helps non-profit organizations convert their web and social media visitors into donors. Previously, Ben was a member of the executive team of Turner Strategies, a Washington, D.C. public relations agency. In this position, he was responsible for creating web content and increasing traffic to web sites by raising his clients' visibility in the media. Ben earned a B.F.A. from the Rhode Island School of Design.

Susan Chavez
Nonprofit Marketing Consultant

Susan has been involved in online marketing for 5 years. In her current position as a consultant, she works with her nonprofit clients to develop online content and social media marketing that drives traffic to their websites. Susan has expertise in search engine optimization, using Google AdWords, and Facebook ads. Previously, as Marketing and Communications Specialist at The Association of Junior Leagues International, Inc. (AJLI), Susan was responsible for research and content development to increase website traffic and enrollment to AJLI's online volunteer resource area and raise its media profile. Susan expanded AJLI's external communications strategy to include the use of popular social networking tools. She earned a Bachelor of Arts in Anthropology from Cornell University.

Krista Gulbransen
VP, Marketing & Membership
Western Independent Bankers

Krista has been involved in website marketing for over 15 years. In her current position, she is responsible for SEO search, social media strategies, and website strategy and design. Previously, she was Sr. Director of Marketing & Industry Relations at the Professional Risk Managers International Association where she used the website to further the branding of their risk management certification programs, education and membership. Krista currently serves as Chair/Member for Community Policing Advisory Board, City of Oakland Commission, the Maxwell Park Neighborhood Council and the International Chiari Association of Santa Barbara. She earned a B.A. in Communications from Mills College in Oakland.

Jaskaran Singh
Online Marketing Director
New America Media

Jaski Singh has been developing website strategies for more than a decade. In his current position at New America Media, he wears two hats, Internet Marketing Director and Web Producer. He monitors traffic and works with editorial and tech teams to increase visibility for NAM by optimising content, and coordinating social media and syndication efforts. Previously, he was the Webmaster for India-West, where he was responsible for maintaining, updating and promoting the website. He served as a sub-editor for Nation Multimedia, where he helped bring out the weekly personal technology supplement. He obtained his bachelor’s degree from Delhi University and his master’s from Garhwal University, India.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Tuesday January 10, 2012

Proposal Writing 101: Essential tools for presenting your funding request

8:30 AM-12:00 PM

$ 110.00

 All levels

Tuesday February 07, 2012

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8:30 AM-12:00 PM

$ 110.00

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Tuesday March 13, 2012

Program Evaluations 101: How to introduce evaluation policies and procedures into the fabric of your organization

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday April 10, 2012

25 Ways to Drive Traffic To Your Website

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday May 08, 2012

Volunteer Management 101: How to build a strong and healthy volunteer program

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday June 12, 2012

Fundraising in the one-person development shop: making the most of a shoestring budget

8:30 AM-12:00 PM

$ 110.00

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Tuesday July 10, 2012

Proposal Writing 201: Advanced tools for getting your project funded

8:30 AM-12:00 PM

$ 110.00

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Tuesday September 11, 2012

Financial Management: Best practices for managing your organization`s finances

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday November 07, 2012

Program Evaluations 201: Using evaluation data to set direction, expand impact and maintain accountability

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday December 04, 2012

Volunteer Management 201: Essential ingredients and successful recipes for volunteer engagement

8:30 AM - 12:00 PM

$ 110.00

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