|Speakers for this session:|
|Public Relations Director|
|Friends of the Urban Forest|
Ben has been involved in website marketing for 15 years. In his current position as Director of Public Relations for Friends of the Urban Forest, he helps the organization utilize its web presence to attract, engage and motivate various constituencies. This includes a current project to overhaul its website to provide a better user experience and increase traffic. Ben is a founding partner of DonorMagnet.com, a consultancy that helps non-profit organizations convert their web and social media visitors into donors. Previously, Ben was a member of the executive team of Turner Strategies, a Washington, D.C. public relations agency. In this position, he was responsible for creating web content and increasing traffic to web sites by raising his clients' visibility in the media. Ben earned a B.F.A. from the Rhode Island School of Design.
|Nonprofit Marketing Consultant|
Susan has been involved in online marketing for 5 years. In her current position as a consultant, she works with her nonprofit clients to develop online content and social media marketing that drives traffic to their websites. Susan has expertise in search engine optimization, using Google AdWords, and Facebook ads. Previously, as Marketing and Communications Specialist at The Association of Junior Leagues International, Inc. (AJLI), Susan was responsible for research and content development to increase website traffic and enrollment to AJLI's online volunteer resource area and raise its media profile. Susan expanded AJLI's external communications strategy to include the use of popular social networking tools. She earned a Bachelor of Arts in Anthropology from Cornell University.
|VP, Marketing & Membership|
|Western Independent Bankers|
Krista has been involved in website marketing for over 15 years. In her current position, she is responsible for SEO search, social media strategies, and website strategy and design. Previously, she was Sr. Director of Marketing & Industry Relations at the Professional Risk Managers International Association where she used the website to further the branding of their risk management certification programs, education and membership. Krista currently serves as Chair/Member for Community Policing Advisory Board, City of Oakland Commission, the Maxwell Park Neighborhood Council and the International Chiari Association of Santa Barbara. She earned a B.A. in Communications from Mills College in Oakland.
|Online Marketing Director|
|New America Media|
Jaski Singh has been developing website strategies for more than a decade. In his current position at New America Media, he wears two hats, Internet Marketing Director and Web Producer. He monitors traffic and works with editorial and tech teams to increase visibility for NAM by optimising content, and coordinating social media and syndication efforts. Previously, he was the Webmaster for India-West, where he was responsible for maintaining, updating and promoting the website. He served as a sub-editor for Nation Multimedia, where he helped bring out the weekly personal technology supplement. He obtained his bachelor’s degree from Delhi University and his master’s from Garhwal University, India.