TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : San Francisco , CA
DATE : Tuesday, February 07, 2012
TIME : 8:30 AM-12:00 PM
PRICE : $ 110.00
Online fundraising: harnessing technology to build and maintain relationships
 

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now. This session is intended for Executive Directors, Directors of Development, Directors of Communication and anyone involved in using technology to promote their organization. 
Speakers for this session:

Jen Benka
National Development & Marketing Director
826 National

Jen has been involved in nonprofit fundraising and marketing for 20 years. In her current position, she is responsible for leading all on- and offline fundraising efforts. Her online fundraising activities include developing and executing campaigns that integrate social media, email, and website strategies, and working with 826’s chapters nationwide to strengthen their online fundraising efforts. Previously, as VP of Development at The Bay Citizen, an online media startup, Jen helped launched the online giving program, working on everything from drafting donation forms and thank you pages to writing e-appeals. Before that, she worked as Managing Director at Poets & Writers where she managed the website, launched an income-generating newsletter, and built the organization’s social media presence. She earned an MFA in Writing from The New School University and a BA in Journalism from Marquette.

Peggy Duvette
Executive Director
WiserEarth.org

Peggy has been involved in online fundraising for 7 years. In her current position, she is responsible for leading all fundraising efforts: end of year campaign (95% of it done online), major donors cultivation and foundation donations. This includes drafting and executing an online social media strategy, developing appealing newsletters and launching the concept of online fundraising champions. Previously, as Co Director at the Natural Capital Institute, Peggy was responsible for the online social media presence, developing a strategy to attain new donors and create appealing stories that lead to the act of giving. She earned an MBA in Management and Sustainability from SFSU. She is a member of Board Source, Green & Sustainability Innovators & Innovation Network, NTEN: The Nonprofit Technology Network and The Chronicle of Philanthropy

Greg Harrell-Edge
Membership Director
Friends of the Urban Forest

Greg has been involved with online fundraising for ten years. In his current position, he is responsible for charting Friends of the Urban Forest's comprehensive online fundraising strategy. This includes creating online campaigns, incorporating social media, and redesigning the website's donation portal which drove an 18% increase in online donations in 2011. Concurrently, Greg serves as Executive Director of National High Five Project, which creates online charity events that are based on traditional charity events but can be scaled exponentially. Greg earned a bachelors degree in Political Science from the University of Virginia.

Allan Pressel
Founder/CEO
PowerSite123

Allan has been involved in online fundraising for 12 years. In his current position as a CEO of PowerSite123 (aka CharityFinders), he helps nonprofits create world-class websites, social media, and online marketing to further their mission. He speaks worldwide on online fundraising, and how to create e-philanthropy websites. Previously, Allan was co-founder of i-Cube, where he was responsible for helping large organizations use leading technology to increase their revenue. Prior to founding i-Cube, Allan was a technology strategy consultant at Arthur Anderson and First Consulting Group. Allan holds an M.B.A from UCLA, and is the co-author of Internet Management for Nonprofits. He was given the Volunteer Service Award by President George W. Bush in 2006.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Tuesday January 10, 2012

Proposal Writing 101: Essential tools for presenting your funding request

8:30 AM-12:00 PM

$ 110.00

 All levels

Tuesday February 07, 2012

Online fundraising: harnessing technology to build and maintain relationships

8:30 AM-12:00 PM

$ 110.00

 All levels

Tuesday March 13, 2012

Program Evaluations 101: How to introduce evaluation policies and procedures into the fabric of your organization

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday April 10, 2012

25 Ways to Drive Traffic To Your Website

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday May 08, 2012

Volunteer Management 101: How to build a strong and healthy volunteer program

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday June 12, 2012

Fundraising in the one-person development shop: making the most of a shoestring budget

8:30 AM-12:00 PM

$ 110.00

 All levels

Tuesday July 10, 2012

Proposal Writing 201: Advanced tools for getting your project funded

8:30 AM-12:00 PM

$ 110.00

 All levels

Tuesday September 11, 2012

Financial Management: Best practices for managing your organization`s finances

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday November 07, 2012

Program Evaluations 201: Using evaluation data to set direction, expand impact and maintain accountability

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday December 04, 2012

Volunteer Management 201: Essential ingredients and successful recipes for volunteer engagement

8:30 AM - 12:00 PM

$ 110.00

 Intermediate


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