TITLE : 25 Ways to Drive Traffic to your Website
CITY : San Francisco , CA
DATE : Thursday, September 22, 2011
TIME : 8:30 AM-12:00 PM
PRICE : $ 110.00
25 Ways to Drive Traffic to your Website
 

Your nonprofit can have the world's greatest, interactive website, but if no one visits it, you won't get much benefit from it! Learn about effective ways of driving people to your website. We'll explore the hot topic of Search Engine Optimization (SEO), and reveal many other outreach strategies - most which you may have never heard of or considered. Virtually all of these techniques are low-cost or free and easy to implement, and some can significantly increase the number of visitors to your website

 In this session, we will cover topics including the following:

- What content to publish on your site to attract visitors and keep them coming back

- Which directories to list your site for maximum exposure

- Article posting and backlinks that increase traffic to your site

- Integrating your website with your social media activities

- Understanding how Search Engine Optimization works and when to use it


 This session is intended for Executive, Development and Marketing Directors and any staff involved in Marketing or PR for your organization.

Speakers for this session:

Seth Goddard
Online Communications Manager
TransForm

Seth has been involved in online communications for 15 years. In his current position, he is responsible for publishing and planning TransFormCA.org's online creative including a Drupal web installation, Twitter and Facebook channels. Previously, as Senior Designer at Loyalty Lab, Seth worked with retail clients to help them retain customers through attractive online offers. Before that, he worked as Creative Director at 2Wire where he was responsible for corporate collateral and an interactive television set-top box for AT&T. Seth currently serves as Transportation Commissioner for City of Berkeley. He earned B.A. in American Studies from Skidmore College.

Cara Longpre
Online Communications Manager
Save The Bay

Cara Longpré has been involved in web marketing for 6 years. In her current position, she is responsible for the management and execution of Save The Bay’s online communications strategy. Cara manages Save The Bay's Google Grant, all online advertising campaigns as well as the email marketing program, which drives a significant amount of traffic to the website. Most recently, Cara served as the Social Media Strategist for The Sierra Club, where she was responsible for leading new initiatives in social media to direct greater traffic to the Sierra Club’s online assets. Cara lead the charge to implement best practices in email and social media outreach, enhancing the quality and quantity of visitors to the Sierra Club website. Cara holds a Bachelor's Degree in economics and environmental studies from the University of California, Santa Cruz.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Tuesday January 26, 2010

Building a strong and healthy board of directors

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday February 23, 2010

How to use transition to move your organization to the next stage

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday March 25, 2010

Surviving and thriving as a leader and knowing when to move on

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday April 27, 2010

Making the most of your volunteers

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday May 25, 2010

New ways of using PR to disseminate your message

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday June 29, 2010

Using Strategic Alliances to open new doors

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday July 27, 2010

Social Media: Tips and tools for using social media to build support for your mission

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday November 18, 2010

Emergency Preparedness and Planning

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday December 14, 2010

The Other Side of the Coin: Exploring Earned Income Possibilities

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday January 20, 2011

Fiscal Management 101: Best Practices for Managing Your Organization`s Finances

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday February 17, 2011

Volunteer Management 101: How to build a strong and healthy volunteer program

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday March 16, 2011

Strategic Alliances 101: How to forge strong and healthy relationships with strategic partners

8:30 AM - 12:30 PM

$ 110.00

 All levels

Thursday April 14, 2011

Program Evaluations 101: How to introduce evaluation policies and procedures into the fabric of your organization

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday May 25, 2011

Board Development 101:How to build a strong and healthy board of directors

8:30 AM - 12:00 PM

$ 110.00

 All levels

Thursday June 23, 2011

Volunteer Management 201: Essential ingredients and successful recipes for volunteer engagement

8:30 AM - 12:00 PM

$ 110.00

 All levels

Wednesday July 20, 2011

Financial Management 201: Planning and resource allocation strategies that ensure progress on financial goals

8:30 AM - 12:00 PM

$ 110.00

 Intermediate

Thursday September 22, 2011

25 Ways to Drive Traffic to your Website

8:30 AM-12:00 PM

$ 110.00

 All levels
LinkedIn for Nonprofits

1:00 PM-4:30 PM

$ 110.00

 All levels

Wednesday November 09, 2011

Program Evaluations 201: Using evaluation data to set direction, expand impact and maintain accountability

8:30 AM-12:00 PM

$ 110.00

 Intermediate

Wednesday December 14, 2011

Board Development 201: Essential ingredients and successful recipes for board engagement

8:30 AM-12:00 PM

$ 110.00

 Intermediate


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