Lilly has been involved in running nonprofit gift shops, museum and university stores for 25 years. Lilly has specialized in start-ups and turn-arounds of retail stores in hospital, museum and university stores. Currently she is responsible for helping clients reach and go beyond their revenue goals by helping them explore creative earned income possibilities. Previously, as Manager Gift Galleries at Kaiser Permanente, Lilly was responsible for creating a strategic plan that sustained the retail efforts. She listened to the customer and searched the markets for the appropriate mission related merchandise that would turn into proceeds for the organization. Before that, she worked as Retail Services Manager at El Camino Hospital where she was responsible for planning, moving and remodeling the Maternal Connections Store. Lilly currently serves as Board Member for Fashion Group Foundation of San Francisco, Retail Committee for California Association of Healthcare and Hospital Services, National Association of Retail Buyers, and UCSF Medical Center Auxiliary. She earned BSc in Home Economics from the Ohio State University.

Ken has been involved in finance for 28 years. He is currently Chief Financial Officer and Treasurer and Chief Operating Officer of Guide Dogs for the Blind in San Rafael, California. He is responsible for all Accounting, Information Systems, Maintenance and reporting operational matters to the Board. Ken was responsible for all aspects of Guide Dog's gift shop including measuring profitability and merchandise review. As Treasurer, he is responsible for the organization's real estate holdings including negotiating leases, determining which donated properties are acceptable and determining if properties should be sold or held for future cash flow. Previously, as CFO at Cypress Lawn Cemetery, Ken was responsible for Accounting and Information Systems. Before that, he worked as CFO at Butterfield & Butterfield, Auctioneers where he was responsible for Accounting, Information Systems and Customer Service. He earned a Bachelors Degree in Accounting and Information Systems and a Masters in Taxation from San Francisco State University. He is a member of South End Rowing Club.

Michael has been involved in fund raising for 10 years. In his current position, he is responsible for developing and implementing an earned-income business plan, as well as the marketing of billable services for 501 (c) Productions. As a result, Michael created over $50,000 in income for Direct Health Media in 2009. Previously, as Owner at Cogent Communications, Michael was responsible for all business planning, finance, earned income and marketing. Michael currently serves as Chairman of the Board for Chairman and Co-Founder of Direct Health Media, and Chairman and Co-Founder of 501 (c) Productions. He earned a Bachelor of Science degree from City University of New York. He and Co-Founder, Lea Bergen, have won over eighty awards including the 1996 American Medical Association C. Everett Koop, M.D. Award for Excellence, and a 2007 Jefferson Award from the American Institute for Public Service.