TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : Seattle , WA
DATE : Tuesday, February 21, 2012
TIME : 8:30 AM-12:00 PM
PRICE : $ 110.00
Online fundraising: harnessing technology to build and maintain relationships
 

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now. This session is intended for Executive Directors, Directors of Development, Directors of Communication and anyone involved in using technology to promote their organization. 
Speakers for this session:

Nadia Khawaja
CEO & co-founder
Jolkona

Nadia has been involved in online fundraising for the past five years raising money both for operational support and for grants to partner organizations around the world. In her current position, she is responsible for designing online fundraising campaigns, messaging, and evaluating partners and fundraising efforts using Jolkona's technology platform and applications. Previously, as Programs Coordinator at Academy of business Leadership, Nadia was responsible for creating the organization's online fundraising program. Nadia currently serves as adviser for the non-profit IonPoverty, and social enterprise FoodnMe. She earned BA in Business/Economics from UCLA and a Master in Public Health & Nutrition from University of Washington. She has been featured in the Seattle Times, Marie Claire, and NPR and spoken on several panels for her work in online fundraising and engaging youth in giving.

Maria Kolby-Wolfe
Senior Manager, Membership and Annual Fund
EMP Museum

Maria has been involved in fundraising and development for nine years. Currently the Senior Manager of Membership and Annual Fund at EMP Museum, she is responsible for the marketing and communication strategy for the museum's membership department, with responsibilities that include oversight of the member enewsletters, e-acquisitions and e-appeals. She has experience using banner ads, "deal of the day" offers and social media to find new members and instituted the museum's first content-specific, individualized web pages for members only. While working as the Ticketing and Patron Services Manager with Signature Theater in Virginia she managed subscriptions, box office and group sales, and front-of-house services, including online subscription and ticketing information. Maria currently serves on the Cultural Resource Collective Steering Committee, a peer-selected board that oversees the Seattle Arts & Culture Community Database Project. She has a BA in English from the University of Puget Sound and has earned her doctoral candidacy in American History from Northwestern University.

Gabe Meyer
Director of Fundraising
Art with Heart

Gabe has been involved in online fundraising for 8 years. In his current position at Art with Heart, he is responsible for online, email and social media fundraising, ScanLife QR code connections, GiveBig online giving, and other internet strategies. Previously, as Director of Membership, Outreach, & Special Events at The World Affairs Council of Seattle, Gabe was responsible for online, email, and social media outreach and fundraising. Gabe currently serves as Board Member for The Municipal League of King County (Former Chair), The Young Professionals International Network (YPIN), and the 46th District Democrats. He earned an MA in International Affairs from Seton Hall University and a BA in Political Science from Seattle Pacific University.

 

Click on any seminar title or the arrow on the right side to learn more about that seminar

  • Afternoon Seminars
  • Morning Seminars

     

Tuesday January 17, 2012

Proposal Writing 101: Essential tools for presenting your funding request

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday February 21, 2012

Online fundraising: harnessing technology to build and maintain relationships

8:30 AM-12:00 PM

$ 110.00

 All levels

Tuesday March 20, 2012

Program Evaluations 101: How to introduce evaluation policies and procedures into the fabric of your organization

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday April 17, 2012

25 Ways to Drive Traffic To Your Website

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday May 15, 2012

Volunteer Management 101: How to build a strong and healthy volunteer program

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday June 19, 2012

Fundraising in the one-person development shop: making the most of a shoestring budget

8:30 AM-12:00 PM

$ 110.00

 All levels

Wednesday September 19, 2012

Proposal Writing 201: Advanced tools for getting your project funded

8:30 AM-12:00 PM

$ 100.00

 All levels

Tuesday October 16, 2012

Financial Management: Best practices for managing your organization`s finances

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday November 13, 2012

Program Evaluations 201: Using evaluation data to set direction, expand impact and maintain accountability

8:30 AM - 12:00 PM

$ 110.00

 All levels

Tuesday December 11, 2012

Volunteer Management 201: Essential ingredients and successful recipes for volunteer engagement

8:30 AM - 12:00 PM

$ 110.00

 Intermediate


Click on any seminar title or the arrow on the right side to learn more about that seminar

Register Now

Order handouts without attending