TITLE : Exploring the world of corporate sponsorship
CITY : Portland , OR
DATE : Tuesday, June 17, 2008
TIME : 1:00 PM - 3:00 PM
PRICE : $ 55.00
Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Peggy Renkert
Director of Community Partnerships
University of Oregon Development Office

Peggy Renkert has more than 20 years` experience in development and constituency relations spanning many arenas, including political campaigns, chambers of commerce, and an internationally renowned classical music festival. In her current role as Director of Community Partnerships with the University of Oregon Development Office, she is building corporate relationships for the university`s two museums, the Jordan Schnitzer Museum of Art and the Museum of Natural & Cultural History. Renkert earned a degree in marketing from the University of Alaska Anchorage, and has been with the University of Oregon since 1995.

Ara Serjoie
Vice President Development
Clark College Foundation

In his current position, Ara is responsible for overseeing all aspects of development and solicitation of corporate and private foundations for the College. Prior to his current position, he worked as a development specialist and later as a director of development at Utah State University, Weber State University, University of Utah, and the Girl Scouts of Utah. In all these positions, he was responsible for building relationships with corporate partners, and was successful in securing corporate support for numerous special events and programs. From 2003 to 2006, Ara was appointed by the Governor to serve on the State of Utah Human Rights Commission. He earned a Bachelor of Arts degree from Utah State University, and a Masters of Public Administration from the University of Utah. In 2006, he became a Certified Fundraising Executive (CFRE).

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, June 17, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More


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