TITLE : New ways of using PR to disseminate your message
CITY : New York , NY
DATE : Tuesday, December 01, 2009
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
New ways of using PR to disseminate your message
 

New ways to disseminate your message: thinking outside the box
 
Many nonprofit organizations have a compelling mission, but don’t have -- or think they don’t have -- the tools available to communicate it. Contrary to popular belief, effective public relations is not about big budgets. The right tools combined with commitment and perseverance will enable your organization to advance its message for real impact.
 
In this session, we will cover the following topics: 
- What branding means for your organization
- How to craft the key messages you need to connect with your audience
- How new media can play a role in your communications
- How to effectively pitch to the media
 - How to apply best practices for success
 
Participants will walk away with essential tools and skills necessary for effective public relations. If you have a PR campaign that has stalled or simply become stale, you will find this session immensely helpful.
 
This session is intended for Board Members, Executives, Senior Staff and PR Managers.
 
Speakers for this session:

Angela dean
Founder
D&A Development Solutions

Angela Dean has 10+ years of NGO leadership experience working throughout 6 countries with Save the Children, Self Help Africa, GOAL-Ireland/USA, The British Red Cross, The Salvation Army, and Sels Help Africa. In 2005 Angela joined GOAL, an Irish founded relief organization, as Executive Director for the US and set up the fundraising and communication operations in New York and Boston. After building various boards and committees she reached 7000+ people with her message raising over $6 million in private donations in 4 years and $36 million from USAID. She kept administration costs below 8%. In August 2009 Angela established a consulting firm called D&A Development Solutions. D&A offers services on small business start up and acceleration with a strong focus on fundraising, marketing and communications. Angela is known for effective public relations, using the personal approach to motivate and gain a big impact. She is able to identify and reach the right people, communicate the right message, and successfully secure support and high level funding. Angela has a BA Honors degree in Social Science and a Masters Degree in International Development. .

Irene Maslowski
Principal
Maslowski & Associates Public Relations

Irene is a public relations professional with more than 20 years of experience in providing counsel to clients in non-profit, business-to-business, consumer and government. Her expertise includes public relations strategy and planning, media relations and crisis communications. She has also served as a trainer in crisis communications for Duke University’s Corporate Education Program and at the National League of Cities’ Annual Conference in Washington, D.C. Irene received her accreditation in public relations from the Public Relations Society of America and conducted her undergraduate study at Montclair State University in New Jersey. She is currently studying for a Masters Degree of Science in Communications Management at the Newhouse School of Public Communication at Syracuse University. She is a four-time recipient of a Pyramid Award from the New Jersey Chapter of the Public Relations Society and is currently president-elect of PRSA-New York.

Genevieve Piturro
Founder/Executive Director
Pajama Program

Genevieve is the founder of Pajama Program, serving children in need, many who are waiting and hoping to be adopted. Genevieve brings 25 years of public relations experience to her role as director of this nonprofit. Her entrepreneurial spirit is fueled by an extensive background in PR, as a publicist in television syndication (1983-1993) and then for 8 yrs in her own PR firm, Genevieve Unlimited. Genevieve was responsible for creating a sound publicity strategy for clients, ensuring positive exposure on television, radio and print. Genevieve continually sharpens her PR skills gaining successful media appearances for Pajama Program on The Oprah Winfrey Show, TODAY show, ABC-TV, CNN, Fox & Friends, CBS Early Show, The Wall Street Journal, O-The Oprah Magazine, American Baby magazine, Parenting magazine, and Woman’s World magazine. Genevieve received a BA Degree/Fordham University and is a member of NY Women in Comm, National Italian American Foundation and NY Women`s Agenda.

 

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