TITLE : Cause marketing: building profitable relationships with corporate partners
CITY : New York , NY
DATE : Wednesday, June 16, 2010
TIME : 1:30 PM - 2:45 PM
PRICE : $ 75.00
Cause marketing: building profitable relationships with corporate partners

Cause marketing is defined as a corporate/nonprofit partnership that aligns the power of a company's brand, marketing and people with a nonprofit's cause, brand and assets. Companies spend well over $1.4 billion annually on cause marketing, and it provides over $4 billion of support for charitable causes.  This seminar will show you how to take advantage of this growing form of corporate support, and turn your nonprofit into a synonym for a particular  cause.

This session is intended as a follow-on to the corporate sponsorship seminar, and will cover the following topics:
  • Cause marketing 101: understand the differences between corporate sponsorship and cause related marketing
  • Packaging your assets: analyze what you have and what you need to make your organization attractive to corporate partners
  • Researching potential partners: establish a strategic fit between your organization's mission and the mission of your corporate partner
  • Managing the partnership: know the core elements of a cause marketing management plan
  • Evaluating the partnership: set outcomes so that you and your corporate partner both benefit from the arrangement
Seminar attendees will come away with focused and creative strategies to capture a corporation's imagination while ensuring that their own organizations get much needed corporate support.

Speakers for this session will be announced shortly.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking Break

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Wednesday June 16, 2010Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 75.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 75.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 75.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:30 PM - 2:45 PM

$ 75.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:15 PM - 4:30 PM

$ 75.00

 Advanced
Wednesday June 16, 2010Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 75.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 75.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 75.00

 Beginner
Winning proposals: a tour of three successful case studies

1:30 PM - 2:45 PM

$ 75.00

 Advanced
How to build a successful relationship with grantmakers

3:15 PM - 4:30 PM

$ 75.00

 Intermediate

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Thursday June 17, 2010Individual Giving
Social Media

8:00 AM - 9:15 AM

$ 75.00

 Intermediate
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 75.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:15 AM - 12:30 PM

$ 145.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 75.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 75.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 75.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 4:30 PM

$ 145.00

 All levels
Special events fundraising

1:30 PM - 2:45 PM

$ 75.00

 Intermediate
Capital campaigns

1:30 PM - 2:45 PM

$ 75.00

 Intermediate
Planned giving

3:15 PM - 4:30 PM

$ 75.00

 Intermediate
Finding Individual Funders: the art of successful research

3:15 PM - 4:30 PM

$ 75.00

 Beginner


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