TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : New York , NY
DATE : Thursday, June 04, 2009
TIME : 9:00 AM - 12:30 PM
PRICE : $ 145.00
Online fundraising: harnessing technology to build and maintain relationships
 

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.

Speakers for this session:

Paul Habig
Executive Vice President
SankyNet (a division of Sanky Communications)

Paul Habig is Executive Vice President of SankyNet, a marketing company that specializes in interactive fundraising and communications for nonprofits. Paul has more than a dozen years of Internet marketing and fundraising experience. He has developed multi-faceted integrated online strategies for more than 50 non-profit organizations. Paul’s background in the nonprofit world not only includes consulting, but he has also held marketing and fundraising positions at the YMCA, Catholic Near East Welfare Association (CNEWA), and Pontifical Mission. He also ran his own Internet marketing business working with brands such as VitaminWater and SmartWater. He is an active member of AFP and serves as Chair of the website for FRDNY and also serves as Board Member for the Direct Marketing Fundraising Association. He is a frequent speaker at workshops and conferences.

Norman Reiss
Manager, Online Services
Crohn`s & Colitis Foundation

Bridging technology, communications and development, Norman enables nonprofit organizations to create and implement cost effective ePhilanthropy strategies. At the Crohn`s & Colitis Foundation, he’s generated over $15 million to date in online revenues. Since moving to the nonprofit sector in 2000, Norman also implemented an online educational program at the National Foundation for Teaching Entrepreneurship and directed technology and online strategies at Cross-Cultural Solutions, an organization promoting international volunteerism. Norman has also led or participated in conference panels / webinars on content management / constituent relationship systems, online registration products and project management for nonprofits. Norman writes an active blog on ephilanthropy strategies at www.nonprofitbridge.com.

Luke Vander Linden
Vice President, Integrated Marketing Services
Carl Bloom Associates

Luke has over 15 years of direct marketing experience, many of which were spent at Thirteen/WNET New York where he conceived and managed their award-winning online fundraising and promotion program. Prior to joining CBA, he served as a Senior Account Manager at GetActive Software, now part of Convio. Luke has managed aspects of fundraising, outreach and constituent relations for many public broadcasters and nonprofit organizations. Luke is a lecturer on integrated marketing at New York University`s George H. Heyman, Jr., Center for Philanthropy and Fundraising.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

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Lunch -Participants and experts registered for the next session make new contacts over lunch

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Wednesday June 03, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

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Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

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Winning proposals: a tour of three successful case studies

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How to build a successful relationship with grantmakers

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Wednesday June 03, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

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Panel discussion and dialogue with Corporate Grantmakers

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Exploring the world of corporate sponsorship

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Winning Corporate partnerships: an inside view of three case studies

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Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

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Thursday June 04, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

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Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 75.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 145.00

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Annual giving campaigns

9:30 AM - 10:45 AM

$ 75.00

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Introduction to Major Gifts

9:30 AM - 10:45 AM

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Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

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Special events fundraising

1:45 PM - 3:00 PM

$ 75.00

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Capital campaigns

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Planned giving

3:30 PM - 4:45 PM

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Direct mail fundraising

3:30 PM - 4:45 PM

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