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TITLE
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Winning Corporate partnerships: an inside view of three case studies
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CITY
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New York , NY
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DATE
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Wednesday, June 03, 2009
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TIME
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3:30 PM - 4:45 PM
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PRICE
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$ 75.00
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Winning Corporate partnerships: an inside view of three case studies
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 Obtaining money from the corporate sector can be tricky, and sometimes the only way to understand how it is done is to see successful partnerships at work. In this session, you'll closely examine three case studies to get real life feedback on how winning corporate-nonprofit relationships actually work. We will look at the following:
- Corporate sponsorship case study
- Cause marketing case study
- Multi-year corporate grant case study
Join this session to get some hands-on instruction on making corporate partnerships successful. | | Speakers for this session:
| | Wendy Bromley Bodden | | Media and Marketing Communications Strategist and Executive Producer | | | WENDY is a consultative marketing and corporate sponsorship professional with over 23 years experience developing and leveraging strategic partnerships, primarily within the PBS and IMAX industries, securing over $35 million in funding over her career. She has forged alliances between companies like Ford, J&J, Toyota, Canon and Siemens, and award-winning programs including Nature, Great Performances, and Charlie Rose. She secured a major partnership with IMAX film and science education initiative, Wired to Win, and Ortho-McNeil Neurologics. Current projects include a multi-media initiative on genetics; a multi-media, ecological oratorio; and a PBS based initiative on sustainable food.
Wendy serves on the Executive Team of Images and Voices of Hope; Advisory Board of the Ocean Research and Conservation Association; Norwalk Film Advisory Commission. She holds a B.S. in English and studied for an M.F.A in Theatre at Ohio State University. She received a Certificate in Appreciative Inquiry from Weatherhead School of Management.
| | | Heather Keyes | | Campaign Development Manager | | Community Health Charities of New York | | As the Campaign Development Manager for Community Health Charities of New York, Heather works to increase charitable giving in the workplace to 50 health charities active in NY State. She represents these charities in existing public- and private-sector campaigns, and she works to open new corporate campaigns. Prior to holding this position, Heather worked in grants management at Columbia University Medical Center. Her professional experience also includes work as a Research Analyst for IDC CEMA; conducting biomedical research on HIV-Leishmania co-infection at the Institute of Biochemistry and Hygiene in Berlin, Germany; working as the Russia Campaign Coordinator for Amnesty International-Czech Republic; and serving as a US Peace Corps Health Volunteer in rural Turkmenistan. She holds an MS in International Health from Charite Medical School in Berlin; an honors degree in Public Policy from the University of KwaZulu-Natal in South Africa; and a BS degree from the University of Wisconsin. | | | Noreen Springstead | | Director of Fundraising and Marketing | | WHY | | In her current position, Noreen shapes WHY`s marketing strategies and has established successful philanthropic
partnerships with Hard Rock International, ASCAP, Sony BMG, The Orchard, Ticketmaster, RightsFlow, CBS Radio Group, and others. As part of WHY`s signature program Artists Against Hunger & Poverty, she has built long-term relationships with notable artists, their managers, and record labels resulting in millions of dollars in aid to WHY and local charities that make up its grassroots network. The majority of Noreen`s career, which began in 1992, has focused on the delivery of program services to help the poor and hungry. For many years her main focus and area of expertise was to support and replicate grassroots solutions focused on self-reliance and empowerment. Noreen has worked with Congress to develop social policy, and she has negotiated and secured contracts from the federal government. Noreen received her BA from Rutgers College New Brunswick, NJ. | |
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| New York Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The New York Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2009, we are also introducing a two-day pass so that attendees can attend all sessions at a reduced price.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
ONE-ON-ONE MENTORING SESSIONS
In 2009, we are adding an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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Location
The Summit will take place at NYU's Kimmel Center located at Washington Square Park in Greenwich Village. The Kimmel Center is just minutes away from subway and train lines (see directions below).
The full address is:
Kimmel Center
60 Washington Square South
New York, NY 10012
Registration will be in the lobby.
Directions by Subway
Lexington Avenue Subway (6 Train)
Local to Astor Place Station. Walk west on Astor Place to Broadway, then south on Broadway to Waverly Place, and west on Waverly Place to Washington Square.
Broadway Subway (R,W Trains)
Local to Eighth Street Station. Walk south on Broadway to Waverly Place, then west on Waverly Place to Washington Square.
Sixth or Eighth Avenue Subway (A, C, E, F, V Trains)
Express to West Fourth Street-Washington Square Station. Walk east on West Fourth Street or Waverly Place to Washington Square.
Christopher Street-Sheridan Square/Seventh Avenue Subway (1 Train)
Local to Christopher Street-Sheridan Square Station. Walk east on West Fourth Street to Washington Square.
By Bus
Fifth Avenue Bus
Buses numbered 2, 2A, 3 and 5 to Eighth Street and University Place. Walk South to Washington Square.
Bus numbered 1 to Broadway and Eighth Street. Walk south on Broadway to Waverly Place and west to Washington Square.
Eighth Street Crosstown Bus
Bus numbered 8 to University Place. Walk south to Washington Square.
Broadway Bus
Bus numbered 6 to Waverly Place. Walk west to Washington Square.
By PATH Train
Port Authority Trans-Hudson (PATH) To 9th Street Station
Walk south on Avenue of the Americas (Sixth Avenue) to Waverly Place, then east to Washington Square.
By Car
From Brooklyn
Take the Manhattan Bridge. Off the Bridge, take Canal Street West to Avenue of the Americas (6th Avenue). Take 6th Avenue North to West 4th Street and travel East to Washington Square.
From Queens
Take the 59th Street Bridge. Travel West to Fifth Avenue. Turn South on Fifth Avenue. Fifth Avenue ends at Washington Square.
From Staten Island
Take the Staten Island Express across the Verrazano-Narrows Bridge crossing into Brooklyn. Take the Belt Parkway (West). Continue on the Belt Parkway to the Brooklyn-Queens Expressway (East). Take the Manhattan Bridge exit and follow the instructions above to Washington Square.
From the Bronx, Westchester County, and Upstate N.Y.
Take The New York State Thruway (I-87), which becomes the Major Deegan Expressway in the Bronx. Continue to the Willis Avenue (Third Avenue) Bridge. Then cross to the FDR Drive in Manhattan. Travel South on FDR Drive to Houston Street, then west to La Guardia Place and North 3 blocks to Washington Square.
From New Jersey by way of the New Jersey Turnpike
Holland Tunnel: Travel North on the Avenue of the Americas (also known as 6th Avenue) to West 4th Street. Turn Right onto West 4th Street to Washington Square.
Lincoln Tunnel: Travel East to 5th Avenue; turn Right, going South. Fifth Avenue ends at Washington Square.
From George Washington Bridge
Take the Henry Hudson Parkway South to 14th Street. Then East to 5th Avenue. Turn South on 5th Avenue which ends at Washington Square.
From Long Island
Take the Long Island Expressway (also known as the L.I.E. or I-495) to the Queens-Midtown Tunnel. Drive East on 37th Street to 5th Avenue. Take 5th Avenue South to Washington Square
Parking - We highly recommend that you use public transportation, as parking is limited.
THOMPSON STREET GARAGE – About 2 blocks from Kimmel Center
221 Thompson Street (between 3rd Street and Bleecker Street)
212.677.8741
Parking Cost (Cash or Credit Cards)
Before 10:00 AM: $28.00/day
After 10:00 AM: Hourly $22 - $48 depending on the number of hours.
WASHINGTON SQUARE VILLAGE GARAGE – About 4 blocks from Kimmel Center
2 Washington Square Village (between 3rd Street and Bleecker Street)
212.253.9061
Parking Cost (Cash or Credit Cards)
Up to 10 hrs: $27/day
WASHINGTON SQUARE GARAGE (Across Washington Square Park and down a block)
2 Fifth Avenue (between 8th Street and Washington Square Park North)
212.533.8312
EIGHTH STREET PARKING CORP. (Across Washington Square Park and down two blocks)
11 8th Street (off Fifth Avenue)
212.475.9562
Hotels
Most hotels near the Summit venue are within the $235-$309 per night range. The following hotels are within a one-mile radius of the venue:
1. Washington Square Hotel BOOK NOW 0.2 miles from venue
2. Cooper Square Hotel BOOK NOW 0.4 miles from venue
3. Four Points by Sheraton
Manhattan Soho Village BOOK NOW 0.5 miles from venue
4. Hampton Inn BOOK NOW 0.6 miles from venue
Manhattan Soho Village
5. Hilton Garden Inn Tribeca BOOK NOW 0.7 miles from venue
6. Holiday Inn Manhattan
Downtown BOOK NOW 0.8 miles from venue |
| Sponsors
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $70.00 per session. If you register for a full Summit pass, 2 mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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