TITLE : Exploring the world of corporate sponsorship
CITY : New York , NY
DATE : Wednesday, June 03, 2009
TIME : 11:15 AM - 12:30 PM
PRICE : $ 75.00
Exploring the world of corporate sponsorship
 

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Joseph Barry
Director of Fundraising
The INN (Interfaith Nutrition Network

Joseph Barry currently serves as Director of Fundraising for The INN (Interfaith Nutrition Network), an organization dedicated to serving the hungry and homeless Long Islanders with dignity and respect. In this role, he is responsible for all aspects of fund raising including Major Gift Solicitation, corporate relationship development, grant supervision and planned gift solicitation. Joe has extensive major gift and corporate solicitation experience for a wide variety of clients in the areas of Education, Health Care, Religion, Social Service, Arts/Cultural and civic associations. As a fund raising professional he has represented over 35 charities organizations as a fund raising consultant and development officer. In his career Joe has conducted 43 capital campaigns raising over $41 million on combined goals of $28 million. In annual support clients and employers benefiting from Joe`s work have seen an average increase of 23% over prior years.

Melanie Buhrmaster-Bunch
Director, Corporate Relations
University at Buffalo - JEDC

Throughout her 16 year fundraising career, Melanie has worked with a variety of not-for-profit organizations, lending her expertise as a development officer and consultant, focusing on all aspects of fundraising. A significant portion of Melanie’s activity has centered on creating and implementing unique strategies designed to attract corporate sponsors and increase support for programs and events. Currently, Melanie is the Director of Corporate Relations for the University at Buffalo, where her primary focus is to develop and enhance relationships with corporations to increase research and philanthropic opportunities. Within this role, Melanie is also responsible for securing sponsorship dollars for a multitude of university programs – from art exhibitions to scientific symposiums. Melanie credits her success to listening to donor needs and creating highly individualized sponsorship packages. Melanie is a longstanding member of AFP and holds degrees in Public Relations and Education.

Will Maitland Weiss
Executive Director
Arts & Business Council of NY (ABC/NY)

In his current position, Will has forged many creative arts/business partnerships and works with many corporate (and smaller business) sponsors. Will has also run ABC/NY`s sponsorship workshops for the past three years. He served for five years as VP of development and communications at NY City Center, annual home to Alvin Ailey, American Ballet Theatre, Manhattan Theatre Club, Paul Taylor, and other musicals. Before that, Will spent three years as VP of development/communications for a NYC healthcare organization, ten years in development and volunteer management at NY City Opera, and five years as managing director of the Off-Broadway CSC Repertory. He has lectured at the CUNY/Brooklyn College graduate program in arts administration, at Brown and NYU, and to students and alumni from his alma mater, Williams College.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

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Wednesday June 03, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 75.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 75.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 75.00

 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

$ 75.00

 Advanced
How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 75.00

 Intermediate
Wednesday June 03, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 75.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 75.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 75.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:45 PM - 3:00 PM

$ 75.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

$ 75.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Thursday June 04, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

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 Beginner
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 75.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 145.00

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Annual giving campaigns

9:30 AM - 10:45 AM

$ 75.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 75.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 75.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

$ 145.00

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Special events fundraising

1:45 PM - 3:00 PM

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Capital campaigns

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Planned giving

3:30 PM - 4:45 PM

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Direct mail fundraising

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 Intermediate


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