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TITLE
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Direct mail fundraising
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CITY
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New York , NY
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DATE
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Thursday, June 04, 2009
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TIME
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3:30 PM - 4:45 PM
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PRICE
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$ 75.00
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Direct mail fundraising
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 Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool. On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.
Topics we will cover include:
- Mastering the what, where and how of direct mail
- Integrating direct mail with your annual campaign
- Using direct mail to grow your donor base and increase the size of average gifts
- The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program. It is intended for fundraisers of all levels.
| | Speakers for this session:
| | Cathy Carley | | Account Executive | | Sanky Communications | | Cathy Carley, Account Executive, joined Sanky Communications in 2004. Her 10 years in fundraising includes experience in coordinating special events and annual fund programs. She has worked on direct mail campaigns for a variety of organizations including the Center for Reproductive Rights, Coalition for the Homeless, Freedom from Hunger and Planned Parenthood of New York City. Prior to that, she managed walk/run events for the Arthritis Foundation and began her career in the University Programs department at United Jewish Communities. Cathy is a member of AFP and currently co-chairs the Marketing Committee for the Greater New York Chapter of AFP’s Fund Raising Day in New York. She is a graduate of Colgate University. | | | Joseph Ferraro | | President/Founder | | PULSE Marketing, Development & Communications | | Joseph works with Museums, Colleges, Hospitals/Health and Children’s’ charities to implement complete fund raising solutions including mail, phone, internet and email to improve their fundraising outreach. Joseph has raised over $250 million and built new fundraising entities. His fundraising career began with consulting in the 1980s with Walter Karl and later launched Uni-Mail Fund Raising - providing fundraising services to nonprofits. After leaving full-time consulting, Joe was Director of Annual Programs at the American Bible Society, responsible for direct response fundraising including donor acquisition, renewal, sustainer programs, high dollar giving clubs and planned giving, generating millions of mail pieces annually. He served as Director of Development for Manhattan College heading all direct response outreach and personal donor cultivation activities. Joe, a current board member of the DMFA, earned his CFRE in 1994 and his Master’s degree in Nonprofit Management from the New School in 1995. | | | Kaylen Ratto | | Gala Coordinator/Client Outreach | | Career Transition For Dancers | | Kaylen joined Career Transition For Dancers in September of 2007 and has been the Gala and Client Outreach Coordinator since February 2008. Since then she has used various direct mail initiatives and worked with direct mail list vendors to bring in new patrons. She is responsible for coordinating all aspects of a fall gala that raises over $1 million annually to benefit the programs and services of the organization. The gala makes extensive use of direct mail as well as other outreach efforts.
In Washington, DC she worked in operations at Cultural Development Corporation; as a teaching artist for Dance Institute of Washington; and as teaching artist at Joy of Motion Dance Center. Kaylen holds a B.A. in Dance from the University of California, Irvine. | |
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| New York Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The New York Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2009, we are also introducing a two-day pass so that attendees can attend all sessions at a reduced price.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
ONE-ON-ONE MENTORING SESSIONS
In 2009, we are adding an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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Location
The Summit will take place at NYU's Kimmel Center located at Washington Square Park in Greenwich Village. The Kimmel Center is just minutes away from subway and train lines (see directions below).
The full address is:
Kimmel Center
60 Washington Square South
New York, NY 10012
Registration will be in the lobby.
Directions by Subway
Lexington Avenue Subway (6 Train)
Local to Astor Place Station. Walk west on Astor Place to Broadway, then south on Broadway to Waverly Place, and west on Waverly Place to Washington Square.
Broadway Subway (R,W Trains)
Local to Eighth Street Station. Walk south on Broadway to Waverly Place, then west on Waverly Place to Washington Square.
Sixth or Eighth Avenue Subway (A, C, E, F, V Trains)
Express to West Fourth Street-Washington Square Station. Walk east on West Fourth Street or Waverly Place to Washington Square.
Christopher Street-Sheridan Square/Seventh Avenue Subway (1 Train)
Local to Christopher Street-Sheridan Square Station. Walk east on West Fourth Street to Washington Square.
By Bus
Fifth Avenue Bus
Buses numbered 2, 2A, 3 and 5 to Eighth Street and University Place. Walk South to Washington Square.
Bus numbered 1 to Broadway and Eighth Street. Walk south on Broadway to Waverly Place and west to Washington Square.
Eighth Street Crosstown Bus
Bus numbered 8 to University Place. Walk south to Washington Square.
Broadway Bus
Bus numbered 6 to Waverly Place. Walk west to Washington Square.
By PATH Train
Port Authority Trans-Hudson (PATH) To 9th Street Station
Walk south on Avenue of the Americas (Sixth Avenue) to Waverly Place, then east to Washington Square.
By Car
From Brooklyn
Take the Manhattan Bridge. Off the Bridge, take Canal Street West to Avenue of the Americas (6th Avenue). Take 6th Avenue North to West 4th Street and travel East to Washington Square.
From Queens
Take the 59th Street Bridge. Travel West to Fifth Avenue. Turn South on Fifth Avenue. Fifth Avenue ends at Washington Square.
From Staten Island
Take the Staten Island Express across the Verrazano-Narrows Bridge crossing into Brooklyn. Take the Belt Parkway (West). Continue on the Belt Parkway to the Brooklyn-Queens Expressway (East). Take the Manhattan Bridge exit and follow the instructions above to Washington Square.
From the Bronx, Westchester County, and Upstate N.Y.
Take The New York State Thruway (I-87), which becomes the Major Deegan Expressway in the Bronx. Continue to the Willis Avenue (Third Avenue) Bridge. Then cross to the FDR Drive in Manhattan. Travel South on FDR Drive to Houston Street, then west to La Guardia Place and North 3 blocks to Washington Square.
From New Jersey by way of the New Jersey Turnpike
Holland Tunnel: Travel North on the Avenue of the Americas (also known as 6th Avenue) to West 4th Street. Turn Right onto West 4th Street to Washington Square.
Lincoln Tunnel: Travel East to 5th Avenue; turn Right, going South. Fifth Avenue ends at Washington Square.
From George Washington Bridge
Take the Henry Hudson Parkway South to 14th Street. Then East to 5th Avenue. Turn South on 5th Avenue which ends at Washington Square.
From Long Island
Take the Long Island Expressway (also known as the L.I.E. or I-495) to the Queens-Midtown Tunnel. Drive East on 37th Street to 5th Avenue. Take 5th Avenue South to Washington Square
Parking - We highly recommend that you use public transportation, as parking is limited.
THOMPSON STREET GARAGE – About 2 blocks from Kimmel Center
221 Thompson Street (between 3rd Street and Bleecker Street)
212.677.8741
Parking Cost (Cash or Credit Cards)
Before 10:00 AM: $28.00/day
After 10:00 AM: Hourly $22 - $48 depending on the number of hours.
WASHINGTON SQUARE VILLAGE GARAGE – About 4 blocks from Kimmel Center
2 Washington Square Village (between 3rd Street and Bleecker Street)
212.253.9061
Parking Cost (Cash or Credit Cards)
Up to 10 hrs: $27/day
WASHINGTON SQUARE GARAGE (Across Washington Square Park and down a block)
2 Fifth Avenue (between 8th Street and Washington Square Park North)
212.533.8312
EIGHTH STREET PARKING CORP. (Across Washington Square Park and down two blocks)
11 8th Street (off Fifth Avenue)
212.475.9562
Hotels
Most hotels near the Summit venue are within the $235-$309 per night range. The following hotels are within a one-mile radius of the venue:
1. Washington Square Hotel BOOK NOW 0.2 miles from venue
2. Cooper Square Hotel BOOK NOW 0.4 miles from venue
3. Four Points by Sheraton
Manhattan Soho Village BOOK NOW 0.5 miles from venue
4. Hampton Inn BOOK NOW 0.6 miles from venue
Manhattan Soho Village
5. Hilton Garden Inn Tribeca BOOK NOW 0.7 miles from venue
6. Holiday Inn Manhattan
Downtown BOOK NOW 0.8 miles from venue |
| Sponsors
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $70.00 per session. If you register for a full Summit pass, 2 mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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