TITLE : Direct mail fundraising
CITY : New York , NY
DATE : Wednesday, July 02, 2008
TIME : 3:30 PM - 5:00 PM
PRICE : $ 55.00
Direct mail fundraising

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.
Speakers for this session:

Carl Bloom
President
Carl Bloom Associations

Carl is Founder and President of Carl Bloom Associates, Inc. (CBA), a leading full service direct marketing firm specializing in strategy and planning, creative and production of fundraising and membership programs for non-profit organizations. Carl has served as Circulation Manager of McCall’s and Redbook magazines, Vice president of Marketing at National Journal in Washington D.C. and Director of Membership at New York City’s public TV station, WNET- Thirteen. Carl has been responsible for innovative direct mail creative and marketing concepts through testing and innovative use of segmentation database marketing and personalization. As Associate Professor of Direct Marketing, Carl taught at Baruch College and has authored numerous articles for industry publications; he is a frequent speaker at trade conferences.

Joseph Ferraro
President
PULSE Marketing, Development & Communications

Joseph works with Museums, Colleges, Hospitals/Health and Children’s charities to implement complete fundraising solutions including mail, phone, internet and email to improve their fundraising outreach. Joseph has raised over $250 million and built new fundraising entities. His fundraising career began with consulting in the 1980s with Walter Karl and later launched Uni-Mail Fund Raising - providing comprehensive fundraising services to nonprofits large and small. After leaving full-time consulting, Joe was the Director of Annual Programs at the American Bible Society, responsible for direct-response fundraising including donor acquisition, renewal, sustainer programs, high-dollar giving clubs and planned giving, generating millions of mail pieces annually. He served as Director of Development for Manhattan College heading all direct-response outreach and personal donor-cultivation activities. Joe, a current board member of the DMFA, earned his CFRE in 1994 and his Master’s degree in Nonprofit Management from the New School in 1995.

Lisa Greco
Direct Response Marketing Manager
Guideposts Foundation

For the past 7 plus years, Lisa has overseen the direct mail fundraising program for the Guideposts Foundation. The success of her efforts heavily relies on the acquisition of all new donors to support the ministry programs of Guideposts Outreach while renewing contribution support from existing donor constituents. Lisa is responsible for all aspects of her direct mail campaigns, including profit and loss analyses, budgeting, creative planning, and list selection. Lisa began her career with Guideposts in 1995 as a Statistical Analyst. In this role she was responsible for completing regression models and statistical analyses for the book and fundraising direct mail marketing programs. In 2000, Lisa transferred from the analytical department to the marketing department. Lisa is a DMA member and acts as the Fundraiser Director on the Board of Directors of her local Girls’ Softball League. Lisa holds an MA in Economics

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 All levels

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 All levels
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 All levels

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

$ 55.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 All levels
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 All levels
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 All levels


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