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TITLE
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Annual giving campaigns
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CITY
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New York , NY
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DATE
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Wednesday, July 02, 2008
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TIME
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1:30 PM - 3:00 PM
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PRICE
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$ 55.00
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Annual giving campaigns
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 Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also contains a valuable pool of supporters from which major donors will emerge. In order to take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor - both large and small.
Topics we will cover include:
- Building a constituent base by focusing on donors' wants, needs and interests
- How to make a compelling case for annual support
- Creative ways to match institutional needs with donor interests
- Effective solicitation strategies
- Established ways to measure results
Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.
| | Speakers for this session:
| | Rene Bouchard | | Director of Fund Development & Communication | | Greenpoint YMCA | | At the Greenpoint YMCA, Rene Bouchard is a Development Generalist responsible for the planning and implementation of all fundraising endeavors, including the annual campaign, major donor cultivation, foundation and corporate giving, capital giving, planned and endowment giving, as well as volunteer coordination, board development, and public policy oversight. In the 2 years since joining the Greenpoint YMCA, record-breaking major gifts have been received and the annual campaign has grown over 30%. Prior to joining the YMCA, Rene performed in similar capacity for Women At Risk, a breast cancer program, where she helped lead the effort to professionalize the organization’s fundraising efforts, growing the annual campaign 150% over a 2-year period. Rene was recently named a We Are All Brooklyn (WAAB) Fellow. WAAB is a coalition of more than 50 organizations, uniting community leaders in an effort to promote cooperation and partnership within Brooklyn`s diverse population. | | | Michael Barret Jones | | Director of Development | | Staten Island Academy | | Michael is the Director of Development at Staten Island Academy, the only independent school in NYC’s southernmost borough. Prior to his tenure at SIA, he spent three years more than doubling the Annual Fund and participation in alumni activities at The Cathedral School of St. John the Divine on Manhattan’s Upper West Side. He has served on the development and/or marketing staff of several performing arts organizations, and on the marketing and membership committees of the Association of Fundraising Professionals – NYC Chapter, and the Rahway Center Partnership. Michael received his degrees in theatre arts and English from Drew University in Madison, NJ. | | | Diane Thompson | | Director of Annual Giving | | Empire State College/SUNY | | Diane is currently Director of Annual Giving at Empire State College/SUNY, a college dedicated to adult learners. She is responsible for all aspects of the annual giving program, including direct mail, phonathon, e-solicitations, personal solicitations, employee giving and gift acknowledgements.
Previously, Diane worked as Director of Annual Giving for 4 years at Albany Law School and 7 years at The Sage Colleges. While at Sage, Diane introduced a "donor brick" program that has raised over $400,000 since its inception. At Albany Law School, Diane implemented the first student phonathon, which raised almost $100,000 in it`s first year!
Diane is the founder of the Northeast Annual Giving Conference - an annual conference for higher ed institutions throughout the Northeast focusing solely on annual giving issues. The 5th conference was held on March 19, 2008 at Union College with 58 institutions represented and 144 attendees. | |
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| New York Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The New York Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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The Summit will take place at NYU's Kimmel Center located at Washington Square Park in Greenwich Village. The Kimmel Center is just minutes away from subway and train lines (see directions below). The full address is:
Kimmel Center
Eisner & Lubin Auditorium
60 Washington Square South
New York, NY 10012
Directions by Subway
Lexington Avenue Subway (6 Train)
Local to Astor Place Station. Walk west on Astor Place to Broadway, then south on Broadway to Waverly Place, and west on Waverly Place to Washington Square.
Broadway Subway (R,W Trains)
Local to Eighth Street Station. Walk south on Broadway to Waverly Place, then west on Waverly Place to Washington Square.
Sixth or Eighth Avenue Subway (A, C, E, F, V Trains)
Express to West Fourth Street-Washington Square Station. Walk east on West Fourth Street or Waverly Place to Washington Square.
Seventh Avenue Subway (1 Train)
Local to Christopher Street-Sheridan Square Station. Walk east on West Fourth Street to Washington Square.
By Bus
Fifth Avenue Bus
Buses numbered 2, 2A, 3 and 5 to Eighth Street and University Place. Walk South to Washington Square.
Bus numbered 1 to Broadway and Eighth Street. Walk south on Broadway to Waverly Place and west to Washington Square.
Eighth Street Crosstown Bus
Bus numbered 8 to University Place. Walk south to Washington Square.
Broadway Bus
Bus numbered 6 to Waverly Place. Walk west to Washington Square.
By PATH Train
Port Authority Trans-Hudson (PATH) To 9th Street Station
Walk south on Avenue of the Americas (Sixth Avenue) to Waverly Place, then east to Washington Square.
By Car
From Brooklyn
Take the Manhattan Bridge. Off the Bridge, take Canal Street West to Avenue of the Americas (6th Avenue). Take 6th Avenue North to West 4th Street and travel East to Washington Square.
From Queens
Take the 59th Street Bridge. Travel West to Fifth Avenue. Turn South on Fifth Avenue. Fifth Avenue ends at Washington Square.
From Staten Island
Take the Staten Island Express across the Verrazano-Narrows Bridge crossing into Brooklyn. Take the Belt Parkway (West). Continue on the Belt Parkway to the Brooklyn-Queens Expressway (East). Take the Manhattan Bridge exit and follow the instructions above to Washington Square.
From the Bronx, Westchester County, and Upstate N.Y.
Take The New York State Thruway (I-87), which becomes the Major Deegan Expressway in the Bronx. Continue to the Willis Avenue (Third Avenue) Bridge. Then cross to the FDR Drive in Manhattan. Travel South on FDR Drive to Houston Street, then west to La Guardia Place and North 3 blocks to Washington Square.
From New Jersey by way of the New Jersey Turnpike
Holland Tunnel: Travel North on the Avenue of the Americas (also known as 6th Avenue) to West 4th Street. Turn Right onto West 4th Street to Washington Square.
Lincoln Tunnel: Travel East to 5th Avenue; turn Right, going South. Fifth Avenue ends at Washington Square.
From George Washington Bridge
Take the Henry Hudson Parkway South to 14th Street. Then East to 5th Avenue. Turn South on 5th Avenue which ends at Washington Square.
From Long Island
Take the Long Island Expressway (also known as the L.I.E. or I-495) to the Queens-Midtown Tunnel. Drive East on 37th Street to 5th Avenue. Take 5th Avenue South to Washington Square
Hotels
Best Western Seaport, 2 miles, 212-766-6600, $229
Gramercy Park , 0.8 mile, 212-475-4320, $495
Soho Grand Hotel, 0.7 mile, 800-965-3000, $270
Washington Square Hotel, 0.2 mile , 212-777-9515, $215
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $ per session. If you register for a full Summit pass, mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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