TITLE : Annual giving campaigns
CITY : New York , NY
DATE : Wednesday, July 02, 2008
TIME : 1:30 PM - 3:00 PM
PRICE : $ 55.00
Annual giving campaigns

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also contains a valuable pool of supporters from which major donors will emerge. In order to take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor - both large and small.

Topics we will cover include:
  • Building a constituent base by focusing on donors' wants, needs and interests
  • How to make a compelling case for annual support
  • Creative ways to match institutional needs with donor interests
  •  Effective solicitation strategies 
  •  Established ways to measure results
Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.
Speakers for this session:

Rene Bouchard
Director of Fund Development & Communication
Greenpoint YMCA

At the Greenpoint YMCA, Rene Bouchard is a Development Generalist responsible for the planning and implementation of all fundraising endeavors, including the annual campaign, major donor cultivation, foundation and corporate giving, capital giving, planned and endowment giving, as well as volunteer coordination, board development, and public policy oversight. In the 2 years since joining the Greenpoint YMCA, record-breaking major gifts have been received and the annual campaign has grown over 30%. Prior to joining the YMCA, Rene performed in similar capacity for Women At Risk, a breast cancer program, where she helped lead the effort to professionalize the organization’s fundraising efforts, growing the annual campaign 150% over a 2-year period. Rene was recently named a We Are All Brooklyn (WAAB) Fellow. WAAB is a coalition of more than 50 organizations, uniting community leaders in an effort to promote cooperation and partnership within Brooklyn`s diverse population.

Michael Barret Jones
Director of Development
Staten Island Academy

Michael is the Director of Development at Staten Island Academy, the only independent school in NYC’s southernmost borough. Prior to his tenure at SIA, he spent three years more than doubling the Annual Fund and participation in alumni activities at The Cathedral School of St. John the Divine on Manhattan’s Upper West Side. He has served on the development and/or marketing staff of several performing arts organizations, and on the marketing and membership committees of the Association of Fundraising Professionals – NYC Chapter, and the Rahway Center Partnership. Michael received his degrees in theatre arts and English from Drew University in Madison, NJ.

Diane Thompson
Director of Annual Giving
Empire State College/SUNY

Diane is currently Director of Annual Giving at Empire State College/SUNY, a college dedicated to adult learners. She is responsible for all aspects of the annual giving program, including direct mail, phonathon, e-solicitations, personal solicitations, employee giving and gift acknowledgements. Previously, Diane worked as Director of Annual Giving for 4 years at Albany Law School and 7 years at The Sage Colleges. While at Sage, Diane introduced a "donor brick" program that has raised over $400,000 since its inception. At Albany Law School, Diane implemented the first student phonathon, which raised almost $100,000 in it`s first year! Diane is the founder of the Northeast Annual Giving Conference - an annual conference for higher ed institutions throughout the Northeast focusing solely on annual giving issues. The 5th conference was held on March 19, 2008 at Union College with 58 institutions represented and 144 attendees.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 All levels

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 All levels
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 All levels

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

$ 55.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 All levels
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 All levels
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 All levels


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