TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : New York , NY
DATE : Wednesday, July 02, 2008
TIME : 9:00 AM - 12:30 PM
PRICE : $ 95.00
Online fundraising: harnessing technology to build and maintain relationships

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.

Speakers for this session:

Carol Sabasteanski
President / CEO
FISC Solutions

Carol joined FISC in 1980; President and CEO since 1990. Carol graduated from Colby College and the Maine/New Hampshire School of Banking. She`s a member of Association of Financial Professionals and The Association for Work Process Improvement and The Association for Fundraising Professionals. Carol was a member of the Payments Capture and Clearing Council. She is active in the community serving on the Board of Directors of the Boys & Girls Club of Southern Maine and the Sisters of Charity Health Systems. During her ten years as a member of the Boys & Girls Club, Carol served as Chairman of the Resource Development Program for many years. In this role she was responsible for the development of the fundraising budget. Carol`s background and services offered by FISC, brings the benefit of technology to the nonprofit world through online donations, check conversion and faster clearing of deposits.

Farra Trompeter
Vice President, Client Relationships + Strategy
Big Duck

Farra`s expertise focuses on helping nonprofits use the Internet (email, websites, social media, etc.) to increase an organization`s visibility and connect with donors and activists. Before Big Duck, Farra honed her skills at Donordigital and Douglas Gould and Company, developing direct response fundraising, advocacy and marketing strategies and producing user-driven websites. She has worked closely with American Lung Association, US Fund for UNICEF, Women`s Sports Foundation, Parent Project Muscular Dystrophy, and United Way of New York City, and other nonprofits. Farra holds an M.S. degree in nonprofit management from The New School and currently serves on the board of the New York City Gay and Lesbian Anti-Violence Project.

Luke Vander Linden
Vice President, Integrated Marketing Services
Carl Bloom Associates

Luke has over 14 years of direct marketing experience, most of which were spent at Thirteen/WNET New York where he conceived and managed their award-winning online fundraising and promotion program. Prior to joining CBA, he served as a Senior Account Manager at GetActive Software, now part of Convio. Luke has managed aspects of fundraising, outreach and constituent relations for several public broadcasting stations and nonprofit organizations including The Hundred Year Association of New York, Catholic Charities CYO of San Francisco, the Brooklyn Young Republican Club, Our Lady of Angels Roman Catholic Community, Clare (Ireland) County Council, Save the Children, Oxfam, North Shore Animal League, The Cliffs of Moher, and Environmental Defense. Luke is a lecturer on integrated marketing at New York University’s George H. Heyman, Jr., Center for Philanthropy and Fundraising.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, July 01, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, July 02, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


Click on any seminar title or the arrow on the right side to learn more about that seminar

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