TITLE : Cause marketing: building profitable relationships with corporate partners
CITY : New York , NY
DATE : Tuesday, July 01, 2008
TIME : 3:30 PM - 5:00 PM
PRICE : $ 55.00
Cause marketing: building profitable relationships with corporate partners

Cause marketing is defined as a corporate/nonprofit partnership that aligns the power of a company's brand, marketing and people with a nonprofit's cause, brand and assets. Companies spend well over $1.4 billion annually on cause marketing, and it provides over $4 billion of support for charitable causes.  This seminar will show you how to take advantage of this growing form of corporate support, and turn your nonprofit into a synonym for a particular  cause.

This session is intended as a follow-on to the corporate sponsorship seminar, and will cover the following topics:
  • Cause marketing 101: understand the differences between corporate sponsorship and cause related marketing
  • Packaging your assets: analyze what you have and what you need to make your organization attractive to corporate partners
  • Researching potential partners: establish a strategic fit between your organization's mission and the mission of your corporate partner
  • Managing the partnership: know the core elements of a cause marketing management plan
  • Evaluating the partnership: set outcomes so that you and your corporate partner both benefit from the arrangement
Seminar attendees will come away with focused and creative strategies to capture a corporation's imagination while ensuring that their own organizations get much needed corporate support.

Speakers for this session:

Melanie Buhrmaster-Bunch
Director, Corporate Relations
University at Buffalo - JEDC

Melanie Buhrmaster-Bunch is the Director of Corporate Relations for the University at Buffalo . Throughout her 15-year fundraising career, Melanie has worked with educational, cultural, and human service organizations, and has gained extensive experience and knowledge in all aspects of development — with special emphasis on corporate relations. At the University at Buffalo, Melanie`s primary responsibility is to build mutually beneficial relationships that introduce companies to philanthropic opportunities designed to maximize branding potential, while supporting research, educational, and public service priorities at the university.

Sharon Mann
PR Coordinator and Organizational Expert
Esselte Corporation

Sharon Mann is a Public Relations Coordinator and Organizational Expert for Pendaflex, the world`s leading maker of innovative filing and organizational products which include the Pendaflex and Oxford brand. Sharon is responsible for managing cause related marketing opportunities for the company which include current relationships with The Breast Cancer Research Foundation, Feed the Chilren, The First Step Program of The Coalition for the Homeless and Conservation International. She is responsible for researching and seeking new strategic partners as it relates to cause marketing for the company along with garnering PR. In addition Sharon coordinates the agreements with the charities as well as any follow up reports.

Kenneth Schiliro
Vice President
giftback.com

In his current position, Ken is responsible for understanding the needs of both nonprofit and for-profit organizations, and helping them partner with each other to create a winning cause marketing relationship. Social Networks, Online Fundraising, Cause Marketing, and leveraging the boards of non-profits to raise funds are some of the responsibilities he has with current customers. Before giftback, Ken was a philanthropist giving and raising money for many worthy causes. He was and still continues to sit on multiple advisory boards of the non-profits to help with fundraising and cause marketing campaigns.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 All levels

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 All levels
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 All levels

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

$ 55.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 All levels
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 All levels
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 All levels


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