TITLE : Exploring the world of corporate sponsorship
CITY : New York , NY
DATE : Tuesday, July 01, 2008
TIME : 1:00 PM - 3:00 PM
PRICE : $ 55.00
Exploring the world of corporate sponsorship
 

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Diane Nixa
Managing Director, Development & Special Events
New York City Ballet

Prior to joining New York City Ballet in October 2007, Diane was Vice President of Development with Friends of the High Line, and Vice President of Development at the New Jersey Performing Arts Center where she oversaw a comprehensive $180 million campaign. After relocating to New Jersey from California in 1999, Diane served as Mason Gross School of the Arts` first Director of Development at Rutgers University. In California, Diane held the positions of Executive Director, Make-A-Wish Foundation of Northern California, and Director of Major Funding at PBS affiliate KVIE. She has served as Director of Major Gifts with the National Audubon Society, and as Director of Development for the Jacksonville Symphony in Florida. Diane earned her MBA from the University of California at Davis and a BA from the University of North Florida.

Stacy Papas
Vice President, Corporate Giving, Community and Employee Affairs
CIT

Stacy is currently responsible for corporate giving at CIT as well as managing the volunteer programs for the company globally. Her career spans 10 years of experience in both the profit and non-profit sectors in areas of philanthropy, external affairs, project management, special events, fundraising, internal communications and marketing. Professional memberships include the Association of Corporate Contribution Professionals. Stacy is a member of the Corporate Support Subcommittee of the New York Women`s Foundation and is also a member of the Development Committee for Materials for the Arts. She holds an undergraduate degree in accounting and masters degree in museum professions, both from Seton Hall University.

 

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  • Afternoon Seminars
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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

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Proposal writing

1:00 PM - 3:00 PM

$ 55.00

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Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

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Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

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Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

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Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

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Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

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Special events fundraising

8:00 AM - 10:00 AM

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Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

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Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

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Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

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Annual giving campaigns

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

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Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

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Capital campaigns

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