TITLE : Social Media 102: Taking technology to the next level
CITY : New York , NY
DATE : Thursday, July 22, 2010
TIME : 8:30 AM - 12:00 PM
PRICE : $ 110.00
Social Media 102: Taking technology to the next level
 

According to a recent Harvard Business Press book "Groundswell: winning in a world powered by social technologies," organizations of the Millennium will either be threatened by social media or be catapulted forward by it. The key to exploiting social media technologies is understanding how they can be used to your advantage, and using them before your opponents do. The good news is that the social media landscape can be traversed slowly and methodically, and when the journey starts, you will discover that, with little to no financial investment, social media can be a cost-effective way to promote your organization's mission and programs.

In this session, we will expand on our earlier Social Media session and cover new ways to use Social Media to accomplish the following:

-Enhance your existing online presence: using bloggers and Twitters to increase traffic to your website
-Increase your PR exposure: Social Media Relapses (SMR's) and other methods to get the message out to stakeholders
-Create a platform for viral marketing: Email management programs and other communication vehicles
-Build an online community: user-generated videos and blogs
-Keep your name in front of supporters: community forums, listserves and discussion groups
-Measure your return on investment: evaluate your success using online peer reviews and other rating devices

You will leave this session with tips and tools to take your organization’s use of Social Media to the next level.

This session is intended for Board Members, Executives, Senior Staff and Marketing/PR Managers.
Speakers for this session:

Gabriel Blau
Internet Marketing Strategist
VisibleU

Gabriel has been involved in online marketing for eight years. In his current position, he is responsible for developing and managing social media strategies for small businesses and organizations, developing marketing products to support organizations in achieving their missions, and overseeing design and content development and management for a variety of websites. Gabriel has previously worked with many nonprofits enhancing their online presence and gaining supporters by improving their social media systems. He has worked with companies and organizations to properly integrate and measure the use of YouTube, Facebook, Twitter and Linked, advocating an "evolutionary and organic strategy." He earned his BA in Theology from Bard College. He is a member of the American Marketing Association, Business Networkers International, and numerous boards.

Alan McGee
Director of Web Analytics & Digital Marketing
DonorsChoose.org

Alan has been involved in digital marketing and web measurement for more than three years. In his current position, he is responsible for developing, managing, and measuring digital marketing initiatives and social media campaigns for DonorsChoose.org, an education non-profit located in New York City. He is responsible for kick-starting their social media presence, and works closely with the organization's U/X team to deeply integrate social media strategies into the website's user experience. He has a BS in Mechanical Engineering from Clemson University.

 

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Social Media 102: Taking technology to the next level

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