TITLE : LinkedIn for Nonprofits
CITY : New York , NY
DATE : Wednesday, September 07, 2011
TIME : 1:00 PM - 4:30 PM
PRICE : $ 125.00
LinkedIn for Nonprofits
 

LinkedIn is one of the most powerful social networks in existence today. If you think it is only useful for finding a new job, think again! LinkedIn has been successfully used by nonprofits to find volunteers, promote their organizations, research and connect with potential donors, find consultants and potential employees, get answers to tough questions, replace listservs and discussion boards with richer discussions, and much more. This seminar will show you how to create a personal profile so that it best promotes your organization--and how to teach your staff, volunteers and board members to do the same.
 
In this session you will learn how to:

- Develop a compelling company profile to attract stakeholders, potential donors, volunteers, board members or staff
-  Create a Linkedin group for your organization to share knowledge and resources with other organizations in the field
- use BlogLink to get the most of your LinkedIn relationships by connecting your blog to your LinkedIn profile.
- Tweet your LinkedIn status to your Twitter followers or automatically post your tweets as your LinkedIn status
- Structure your Linked In company profile for maximum search engine optimization
- Conduct advanced searches on Linked In to find exactly who you are looking for
 
You will walk away from this seminar with new ideas on how to reach out to and engage the 100 million users that make use of LinkedIn. This session is intended for Senior Staff, PR and Communication Managers.

Speakers for this session:

Dupe Ajayi
External Affairs
Taproot Foundation

Dupe has been involved in social media for 10 years. In her current position, she uses the power of LinkedIn to actively engage Pro Bono Consultants as part of a national social media strategy. In particular, she is responsible for using the LinkedIn platform to engage over 1,000 consultants to deepen their volunteer experience and increase organizational brand awareness. Previously, as Director of Interactive Giving & Marketing at The Mary J Blige Foundation (FFAWN), Dupe was responsible for using LinkedIn, Twitter and Facebook platforms to engage FFAWN members in the work of the organization. Before that, she worked as Senior External Affairs Manager at City Year New York where she was responsible for online and offline marketing strategies. She is credentialed in PR & Marketing for Non Profits from NYU.

Charlie Conard
Principal
Social Go to

Charlie has been involved in social media and online marketing for 7 years. In his current position, he advises clients on ways to market their organizations on LinkedIn and other social media platforms. Charlie specializes in unique applications of pay-per-click advertising on LinkedIn and Facebook that generate new donor leads. For both, he optimizes organization profile pages to help convert prospects. His strategies create “relationship funnels” that leverage the unique qualities of social media. Charlie is a VP and Board Member of Out Professionals, the nation's leading LGBT non-profit professional networking organization. He earned a B.S. from the University of Wisconsin-Madison and a Certificate in Web Intelligence from UC-Irvine (in progress). Currently, he is involved with the Lower New York Coalition, a group of five regional hospitals that use social media outreach as a way to engage "at risk" youth to effectively refer peers for HIV/STD testing and care.

John Crant
Author, Career Coach & Speaker on Utilizing LinkedIn
SelfRecruiter.com

John has been involved using LinkedIn for 8 years. In addition to working with individuals, John teaches NonProfits the strategies that maximize their use of LinkedIn in support of their mission. His demonstrated techniques leverage the power of LinkedIn's Social Media Marketing tools to help shape and further the positive perceptions of NonProfits. Previously, as VP at Fortune Personnel Consultants (FPC), a 100-office recruiting firm, John was tasked with teaching hundreds of individuals and groups on utilizing the networking tools within LinkedIn. John is a Featured Speaker for The New York Public Library on Social Media Marketing with his Self-Recruiter® Series; presents at the YMCA of NYC and is an Annual Educator for the YMCA of NYC's Teen Career Connection Internship Program. He's a Featured Speaker for Grace Institute in NYC, a Featured Panelist for BookExpo America in NYC, and a Featured Panelist for Rev. Jesse Jackson's Rainbow|Push WALL STREET PROJECT. John earned his degree in Liberal Arts from Edison College.

 

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