Your nonprofit can have the world's greatest, interactive website, but if no one visits it, you won't get much benefit from it! Learn about effective ways of driving people to your website. We'll explore the hot topic of Search Engine Optimization (SEO), and reveal many other outreach strategies - most which you may have never heard of or considered. Virtually all of these techniques are low-cost or free and easy to implement, and some can significantly increase the number of visitors to your website
In this session, we will cover topics including the following:
- What content to publish on your site to attract visitors and keep them coming back
- Which directories to list your site for maximum exposure
- Article posting and backlinks that increase traffic to your site
- Integrating your website with your social media activities
- Understanding how Search Engine Optimization works and when to use it
This session is intended for Executive, Development and Marketing Directors and any staff involved in Marketing or PR for your organization.
Johannes has been involved in online marketing for 10 years. In his current position as eCommunications Manager at The New York Public Library, he is responsible for driving website traffic through corporate email and social media initiatives and measuring and optimizing these strategic efforts. In 2010, web traffic to nypl.org from Facebook has increased by 243 percent to over 70,000 visits, and blog pageviews have increased by 56 percent to over 540,000. Previously, as Web Producer at the American Psychoanalytic Association, Johannes was responsible for managing and producing the Association’s web presence, which he re-launched and optimized for search engines, increasing new website visits by 66 percent and overall visits by 27 percent during the first year. He earned a Master of Music in Double Bass Performance from the University of Connecticut and a Master of Science in e-Media from Quinnipiac University. Awards include Marketing Sherpa’s 2010 Viral and Social Marketing Hall of Fame, and PR News 2010 Nonprofit Award for Use of Twitter. A frequent speaker, he has recently appeared at MarketingSherpa’s 2011 Email Summit, Social Media Week, The New School for Management and Urban Policy, Columbia University's Social Media Weekend, and the Social Media for Nonprofits Conference.
Chike has been involved in organizational branding, social media and virtual marketing for 5 years. In his current position as a consultant, he oversees the implementation and execution of innovative and creative ideas that utilize digital marketing and social media strategies to increase web presence and improve public relations. Chike has taught, and continues to teach budding entrepreneurs and different audiences how to establish and maintain online presence, the importance of both individual and organizational branding, and how to virtually market your brand. He earned his Bachelors in Biomedical Engineering from City University of NY (CUNY). He is also a youth motivational speaker who has spoken to audiences locally, in Europe, and in Africa. He authors Re:WORD Blog and ChikeUkaegbu.org, and contributes to Re:LIFE's Inc.'s Blog.
Daniel has been involved in Web marketing for 12 years. In his current position, he is responsible for marketing, promotions and visual design of a Web 2.0 Application website for his organization. Previously, Daniel worked as a New Media Specialist for The New York Public Library, where he was responsible for both digital and website design and the Social Media Marketing components to drive Web traffic (in the past year, 2 of his websites were recognized by Communication Arts). As Associate Art Director at Interior Design Magazine, he designed animations and banners for website advertising and initiated a new eNewsletter outreach campaign. At the School of Visual Arts, he was involved in 3 complete designs of their website, all based on his winning design pitch. Daniel has contributed, as a volunteer, for the Brooklyn Lawyers Association (pro-bono), Korean Domestic Violence Program, and the Korean International Film Festival. He earned his BA and MA in Mass Communications from Sogang University, in Seoul, Korea, and his BFA in Graphic Design from the School of Visual Arts in NYC.
Yellow Cab 845-877-7222 1800 Taxi Cab 1-800-829-4222
Hotels Near University Settlement at Houston Street Center:
Most hotels near the venue are within the $199 - $395 per night range. The following hotels are within a one-mile radius of the venue:
Our unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times.
Mentoring sessions are available for the cost of $0.00 per session. If you register for a full Summit pass, 0 mentoring sessions are included in the pass.
Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor.
8:30 AM - 12:00 PM
$ 95.00
$ 120.00
$ 110.00
$ 125.00
1:00 PM - 4:30 PM