After nearly nine years overseeing Web and social media strategy for the Robert Wood Johnson Foundation, Larry recently moved out on his own as a consultant. He provides clients with a wide range of assistance mostly focused around developing a Web strategy, honing in on a specific social media strategy, implementing social media and measuring the success of social media programs. While at Robert Wood Johnson Foundation, Larry built a Web team and award-winning Web site, and then turned his attention to social media helping to develop three blogs, six Twitter feeds, a YouTube page, a Facebook presence, user comments and communities, among other things. He is a frequent speaker at conferences on the topic of social media and philanthropy. Larry earned a B.A. in psychology from the University of Chicago and a M.S. in journalism from Northwestern University. In addition to 15 years of experience with Web and social media strategy, he worked for several years in journalism as a newspaper reporter, business editor and one of the founding editors of The NonProfit Times.

Joe Harrell is director of marketing and product management at Alliance for the Arts. In this position, he is responsible for all on- and off-line marketing activities, including strategy development and execution of all social media initiatives. Before joining Alliance for the Arts, he was director of corporate communications at Time Warner Inc. In addition to working on various communications issues affecting Time Warner, he managed Time Warner's new media communications, including its corporate website. He has worked with nonprofits throughout New York City on website, brochure and brand development. He holds a BFA degree from the University of Michigan and is currently pursuing a certificate in psychology from Columbia University.

Lee is the co-founder of 3 Step Networks, a branded social media networking solution, managing Director of NegotiationPlus.com and the Columnist for the New Jersey Star Ledger. He is an expert in the use of social media as an influencing tool, and coined the term V-Fluencing. He is the author of the groundbreaking article “V-Fluencing: Virtual Influencing When You Can’t Be There In Person.” He applies his expertise in influencing to help not-for-profit organizations incorporate social media as part of their fundraising, membership and organizational strategies. An Adjunct Professor at Columbia University and at the Seton Hall University School of Management, he is the author of "UP: Influence Power and the U Perspective- The Art of Getting What You Want." Lee earned a B.A. degree from Rutgers University, and a J.D. degree from Harvard University.