TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : Los Angeles , CA
DATE : Wednesday, October 22, 2008
TIME : 9:00 AM - 12:30 PM
PRICE : $ 95.00
Online fundraising: harnessing technology to build and maintain relationships
 

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.

Speakers for this session:

Allan Pressel
CEO/Founder
CharityFinders

Allan Pressel is founder/CEO of CharityFinders, which helps nonprofits use the Internet to further their mission. CharityFinders’ main product is NonprofitSite123 – which enables any nonprofit to build their own world-class website quickly – affordably, with no training required. Allan has been designated as one of the world’s leading ePhilanthropy experts by the ePhilanthropy Foundation. He was given the Volunteer Service Award by President George W. Bush. Previously, Allan was a co-founder of i-Cube, which had a highly successful IPO in 1998, and was later acquired by Razorfish. i-Cube helped corporations develop an IT/Internet strategy and implement it through software/web development and consulting services -- much like CharityFinders does for nonprofits. Allan was a strategy consultant at Arthur Anderson and First Consulting Group. Allan holds an MBA from UCLA, and a BA from Brandeis University, and attended London School of Economics and London Business School.

Harold Tan
CEO
FastTrack Fundraising

Harold Y. Tan is an entrepreneurial strategist and visionary with 10 years of experience in internet business ventures and startups. Tan has extensive background in leveraging database technology and information systems for automaticity, efficiency, and objectivity. He is the founder and CEO of FastTrackFundraising.com, an internet-based company within the fundraising industry that has been featured in Forbes, CNBC, and SmartMoney. To date, the company has helped groups raise over 6 million dollars. Tan now opens his time up for speaking engagements, and has spoken on topics of personal development and utilizing internet technology to LA`s Best Faculty, UCLA students, and several non-profit organizations. He has a passion for harnessing online technology to help people achieve success. Tan holds a Bachelors of Science degree from UCLA in Cognitive Science, Mathematics, and Computing. He then graduated from the UCLA`s Anderson School of Management`s MDE program, and is currently finishing a Masters degree in Information Systems at Harvard.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 All levels

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 All levels
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 All levels

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

$ 55.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 All levels
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 All levels
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 All levels


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