TITLE : Direct mail fundraising
CITY : London , UK
DATE : Thursday, September 25, 2008
TIME : 3:30 PM - 5:00 PM
PRICE : £ 55.00
Direct mail fundraising

Do pledge campaigns represent the bulk of your fundraising efforts? If so, it’s time to consider more effective, more affordable direct mail campaigns.
 
Handled correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool. On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaigns that can help you attract donors, retain donors and build relationships.
 
Topics covered include:
  • Mastering the what, where and how of direct mail
  • Integrating direct mail with your annual campaign
  • Using direct mail to increase your donor base and the size of average gifts
  • The value of direct mail in identifying and cultivating major donors on your mailing list
This session will give you a grounding in the fundamentals of direct mail fundraising, and give you a solid plan and tools to develop your own comprehensive direct mail programme. It is intended for fundraisers of all levels.

Speakers for this session:

David Robottom
Director
D&S Consultants Ltd

David Robottom is Director of D&S Consultants Ltd, a consultancy specialising in postal affairs, public affairs, direct marketing, accreditation, environment, ethical, content provision and HR and change management. Prior to D&S Consultants, David was a senior Director at the Direct Marketing Association, for 10 years, responsible for the development of industry products, competitiveness and postal services. He chaired the FEDMA Postal Affairs Committee, Postal Users Group (PUG) and the ICC Postal Affairs Working Party. He was a member of the UPU advisory group. He was a member of the Business Advisory Council of Trade Partners UK, from 2000 to 2004.He negotiated the DMA’s agreement with government on the recycling of direct mail waste. A founder member of the IDM and IOD, he was appointed a fellow of the Royal Society for Arts, Science & Commerce in 2005. David, 47, married, with two young sons, he lives in the Cotswolds.

Glen Williamson
Regional Sales Director, South
TNT Post UK Limited

I joined TNT Post in 2004 to drive new business in the recently deregulated marketplace. With over 22 years of sales and sales management experience in the distribution and mail sectors, I am now responsible for managing our largest customers in the South of England, including but not limited to BT, Barclays, Homeserve, Lloyds TSB and npower. We have a large number of Direct Mailers who enjoy the significant benefits of our Downstream Access services.

 

Click on any seminar title or the arrow on the right side to learn more about that seminar

  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

£ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

£ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

£ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

£ 55.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

£ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

£ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

£ 55.00

 All levels

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

£ 55.00

 All levels
Special events fundraising

8:00 AM - 10:00 AM

£ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

£ 95.00

 All levels

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

£ 55.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

£ 55.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

£ 55.00

 All levels
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

£ 95.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

£ 55.00

 All levels
Capital campaigns

3:30 PM - 5:00 PM

£ 55.00

 All levels


Click on any seminar title or the arrow on the right side to learn more about that seminar

Register Now

Order handouts without attending