TITLE : Annual giving campaigns
CITY : London , UK
DATE : Thursday, September 25, 2008
TIME : 1:30 PM - 3:00 PM
PRICE : £ 55.00
Annual giving campaigns

Ask any fundraiser and they’ll tell you that the annual fund is the basis for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also represents a valuable pool of supporters from which major donors will emerge. To take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor – large and small.
 
Topics covered include:
  • Building a strong base of donors by focusing on their wants, needs and interests
  • How to make a compelling case for annual support
  • Creative ways to match your organisation’s needs with donor interests
  • Effective request strategies
  • Established ways of measuring results
You will leave with new approaches to understanding, segmenting and communicating with your donors. You will also have the skills to match available fundraising channels to donor interests. This session is intended for intermediate to advanced fundraisers.
Speakers for this session:

Ruth Stanley
Head of Annual Giving
The University of Sheffield

Ruth Stanley has eight years experience in the field of Annual Giving. At the London School of Economics, she ran an established telephone programme that generated over £250,000 per year. For the last five years she has headed the Annual Giving programme at the University of Sheffield, where she built up the Annual Fund from scratch, to its current position of generating over £200,000 cash annually from more than 1,500 donors per year. Ms. Stanley designed and produced their first ever annual donor report (now in its fifth year) and has launched three new Gift Clubs, including one to recognise standing order donors (of which they currently have over 350 members contributing over £60,000 per year). She is also responsible for cultivation and solictation of leadership Annual Fund donors (at the £1,000+ level), and currently manages a team of two full-time staff and 30 student callers and administrators.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

£ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

£ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

£ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

£ 55.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

£ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

£ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

£ 55.00

 All levels

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

£ 55.00

 All levels
Special events fundraising

8:00 AM - 10:00 AM

£ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

£ 95.00

 All levels

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

£ 55.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

£ 55.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

£ 55.00

 All levels
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

£ 95.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

£ 55.00

 All levels
Capital campaigns

3:30 PM - 5:00 PM

£ 55.00

 All levels


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