TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : London , UK
DATE : Thursday, September 25, 2008
TIME : 9:00 AM - 12:30 PM
PRICE : £ 95.00
Online fundraising: harnessing technology to build and maintain relationships
 

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organisations are using an online presence to reach donors, members, volunteers and supporters.
 
An online presence consists of much more than a ‘donate now’ button on your website. You can now use technology to run special events, promote a planned giving programme, recruit and retain volunteers, manage donor data, and much more. The internet also offers a valuable way to market your organisation if you know how to use your website effectively.
 
This session will explore the following topics:
  • Promoting your organisation online: use email campaigns and e-newsletters to reach new and existing supporters
  • Electronic donor and grant research: use the internet to uncover rich sources of data and to build profiles of top potential donors and grant-awarding bodies
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilisation: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away with the confidence and enthusiasm to make full use of technology.

Speakers for this session:

Amy Sample Ward
Communications & Learning Associate
Meyer Memorial Trust

Amy Sample Ward is dedicated to supporting and educating nonprofits and the progressive social change sector about evolving technologies that cultivate and engage communities. As part of the Communications & Learning team at Meyer Memorial Trust, she is responsible for monitoring uses and successes of online fundraising and other social media tools by nonprofits, as well as advising groups on online strategies and fundraising options. A member of NTEN, Grantmakers for Effective Organizations, as well as a community leader for Net Squared, she enjoys working in the ever-expanding realm of social media. Mrs. Sample Ward has a degree in New Media and has worked with nonprofits, foundations, and social change organizations interested in leveraging social media and online networks for effective campaigns and fundraising for over five years. MMT, located in Oregon, USA, is a national model of a regional foundation providing general purpose grants.

Jonathan Waddingham
Charity Champion
Justgiving

Jonathan Waddingham joined Justgiving 3 years ago as the sole point of support for charities using the online fundraising service and has had the role of charity champion for 18 months. Working with the thousands of charities who use the site, his role is to encourage best practice in the field of online fundraising by meeting with charities to advise them on strategy and communicating successful case studies and innovative campaigns through Justgiving’s charities blog and newsletters. Jonathan also focuses on researching online fundraising trends, based on how people use Justgiving, and providing knowledge for the sector on how people raise money online. He has also presented to hundreds of charities on the subject of online fundraising in interactive online webinars. Working with the development & charities teams at Justgiving, he continues to monitor online trends and define the product and services offered by the website.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

£ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

£ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

£ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

£ 55.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

£ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

£ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

£ 55.00

 All levels

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

£ 55.00

 All levels
Special events fundraising

8:00 AM - 10:00 AM

£ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

£ 95.00

 All levels

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

£ 55.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

£ 55.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

£ 55.00

 All levels
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

£ 95.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

£ 55.00

 All levels
Capital campaigns

3:30 PM - 5:00 PM

£ 55.00

 All levels


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