Center For NonProfit Success

Winning proposals: a tour of four successful case studies

Even when you understand the principles of effective proposal writing, it can still be challenging to understand why a certain proposal stands out from the others. In this session, we will take you on a tour of four winning proposals, so that you can learn what makes a proposal truly fundable:

The session will provide an advanced analysis of tone, writing style and format, and includes a discussion of the following topics:

Building the case for support: how to make a favourable impression from the outset
Sustainability: giving funders the reassurance that you will still be around after they leave
Testimonials: using the power of stories to create a strong impression
Project outcomes: describing outcomes in a way the funder can immediately understand
Project budgets: avoiding the pitfalls
Sources of other support: what is the funder looking for here, and what if you don’t have them?

This session is intended as a follow-on to the first session on proposal writing.

Speakers for this session:

Audrey Cornelius

Fundraising Manager

BAAF

Audrey Cornelius has been Fundraising Manager at BAAF for four years, raising funds from trusts and foundations, major donors and individuals. Her previous roles include consultancy at Fieldworks Fundraising and Account Director at Personal Fundraising Partnership, where she managed face to face and telephone fundraising campaigns for clients such as The Children`s Society, Cancer Research Campaign and Amnesty International. She account managed Oxfam`s first face to face campaign in London and Scotland. Before joining the sector, Audrey had a successful career at W H Smith Ltd. At BAAF she has secured major grants from the Big Lottery, Henry Smith Charity and KPMG Foundation, among others. Her responsibilities include developing and managing relationships with major donors and trustees to secure support for the charity.

Harvey Gallagher

Director of Marketing & Communications

British Association for Adoption & Fostering (BAAF)

As Director of Marketing & Communications with the British Association for Adoption & Fostering (BAAF), Harvey’s brief includes fundraising, membership, media, conferences, websites and campaigns. This has enabled him to develop an integrated communications approach to fundraising, and a network of influential individuals who support the charity directly and act as ambassadors with their peers. As well as securing large multi-year grants, this has led to BAAF being the beneficiary charity for a number of large City-based dinners. Prior to joining BAAF in 2004, Harvey was Head of Press, Publications & Marketing at the Institute of Education, University of London. He has also worked for YoungMinds, a children’s mental health charity, where he led on fundraising, media, website, training and publications production. Harvey has an MBA, focused on not-for-profit organisations, from the Open University and is a Certificate level member of the Institute of Fundraising.

London Fundraising Summit

A relationship approach to fundraising

Charity and not-for-profit fundraising has become highly specialised. Managing relationships with different types of donor calls for different skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The London Summit focuses on the relationship aspects of fundraising, and gives you new ways to enhance your effectiveness in managing relationships with donors and potential donors.

Day One:

In the morning, listen to a panel of decision-makers from private, corporate and community grant-awarding bodies who will openly discuss their philosophy on making grants, how they operate, and most importantly, how you can build a more valuable relationship with them. In the afternoon, take part in seminars led by experienced grant applicants who have successfully secured many foundation grants, and have built fruitful relationships with grant-makers.

Day Two:

Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields and answer questions from participants.

WHY ATTEND THE FUNDRAISING SUMMIT?

Fundraising is all about relationships, and meeting people face-to-face is very important. These days, though, it’s becoming increasingly difficult to actually meet donors, grant-making bodies and fundraising experts. Our innovative Summit format is the most time-efficient and cost-effective way of interacting with experts in the field, as well as other not-for-profit and charity managers. You will come away with practical ideas and solutions you can actually use.

CAN I JUST ATTEND A COUPLE OF SESSIONS?

Feel free to attend only the seminars that will be of most use to you. We know your time is precious. Come for the day or stay for a couple of hours. You only pay for the seminars you want to attend and only for the information that’s relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in the shortest time.

WHAT IS THE FORMAT OF THE SEMINARS?

Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that, we move into a moderated discussion to explore what these developments mean for charities and not-for-profit organisations. It’s an interactive format that ensures participants get to ask about what’s important to them. The session ends with a summary of practical next-steps.

HOW IS THE SUMMIT DIFFERENT FROM OTHER TRAINING EVENTS?

The Summit offers a unique format to help you accomplish the following:

Build relationships: to ensure maximum exposure to the experts and other not-for-profit managers each seminar offers structured networking before the session starts
Hear different perspectives: the experts are drawn from different sectors of the to ensure cross-pollination of ideas and practices
Get a global view: speakers give an overview of key issues so that you can quickly get to grips with any unfamiliar subjects
Get down to specifics: speakers will also focus on giving specific answers to real-world questions that apply to most attendees
Come away with information you can really use: the sessions are built around practical tools and techniques that not-for-profit managers can actually use rather than theoretical discussions

WHO IS BEHIND THE SUMMIT?

The Summit is organised by the Center for Nonprofit Success, itself a not-for-profit organisation. We developed the Fundraising Summit series as a follow-on to the Charity Success Forum which took place in Birmingham and London last September. The Fundraising Summit goes further than the Forum and drills down into specific areas of fundraising to give not-for-profit managers cutting edge tools and techniques.

HOW DO I REGISTER FOR THE SUMMIT?

Simply click on the seminars listed below to learn more about the topics covered. Then select only those seminars that you want to attend.

Register Now

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