Exploring the world of corporate sponsorship | London, NY

Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens. However, charities and not-for-profit organisations often fail to bear in mind that sponsorship is a business deal, not a donation, and involves a set of skills quite different from other types of fundraising.

This seminar will introduce you to the world of corporate sponsorship, and help you understand what sponsors are looking for when they decide to partner you on a project. In particular, we explore how to make corporate sponsorships beneficial for both sides.

This session will also cover the following topics:

An overview of the world of corporate sponsorship: understanding why companies invest in not-for-profit organisations
Evaluating your organisation’s culture: is it ready for corporate sponsorship?
Structuring a sponsorship proposal: establishing the fit between your organisation and the sponsor
Working with sponsors: how to stimulate sponsor interest in your organisation
Closing the deal: the steps needed to get to the signed contract

You will come away with a new understanding that your organisation is not only a charitable cause, but also a valuable marketing partner.

Speakers for this session:

Peter Littlewood

Director

Young People`s Trust for the Environment

Peter Littlewood started working for YPTE following graduation in 1993 and became Director in 1999. The role includes various educational aspects, along with overall management. He was the Trust`s sole fundraiser from 1999-2007. He has been involved throughout in developing relationships with corporate sponsors and managing corporate sponsorships, the largest being Barclaycard LivingLand (2001-2004) which was a sponsorship of YPTE`s environmental education work worth £1M per year. Mr. Littlewood has devised a number of successful sponsorship programmes including LivingLand, `Making waves in your community` for Northumbrian Water and the Green School Awards (2006-ongoing) for TOTAL. He also worked for 13 years on the Young Environmentalist of the Year Awards, which was sponsored by an extensive range of corporates over this time. BA (Hons) in Archaeology, Professional Certificate in Management (from OUBS), Certificated Member of the Institute of Fundraising, Fellow of the RSA.

Nick Sireau

Executive Director

SolarAid

Dr Nicolas Sireau is Executive Director of SolarAid, a charity that helps poor communities in Africa use solar power for development. Nick has personally raised £3.5m from corporates (Barclays, Vodafone, Man Group, Solarcentury, Scottish and Southern Energy, Lloyds, etc), foundations (Global Cool, Big Lottery Fund, CityBridge, etc), high net worth individuals and governments since setting up the charity in late 2006. He started in financial journalism, working for Independent Economic Analysis (IDEA) and Bridge News (now part of Reuters). He worked for international development agency Progressio as Director of Communications and finished his PhD on Make Poverty History`s marketing. He is co-founder, chief fundraiser and Chairman of the AKU Society, a medical charity that works with the Royal Liverpool University Hospital to find a cure for AKU, a rare genetic disease affecting his two sons, for which he has raised £0.5m. Nick is non-executive Director of GenSeq, a bioinformatics company.

London Fundraising Summit

A relationship approach to fundraising

Charity and not-for-profit fundraising has become highly specialised. Managing relationships with different types of donor calls for different skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The London Summit focuses on the relationship aspects of fundraising, and gives you new ways to enhance your effectiveness in managing relationships with donors and potential donors.

Day One:

In the morning, listen to a panel of decision-makers from private, corporate and community grant-awarding bodies who will openly discuss their philosophy on making grants, how they operate, and most importantly, how you can build a more valuable relationship with them. In the afternoon, take part in seminars led by experienced grant applicants who have successfully secured many foundation grants, and have built fruitful relationships with grant-makers.

Day Two:

Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields and answer questions from participants.

WHY ATTEND THE FUNDRAISING SUMMIT?

Fundraising is all about relationships, and meeting people face-to-face is very important. These days, though, it’s becoming increasingly difficult to actually meet donors, grant-making bodies and fundraising experts. Our innovative Summit format is the most time-efficient and cost-effective way of interacting with experts in the field, as well as other not-for-profit and charity managers. You will come away with practical ideas and solutions you can actually use.

CAN I JUST ATTEND A COUPLE OF SESSIONS?

Feel free to attend only the seminars that will be of most use to you. We know your time is precious. Come for the day or stay for a couple of hours. You only pay for the seminars you want to attend and only for the information that’s relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in the shortest time.

WHAT IS THE FORMAT OF THE SEMINARS?

Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that, we move into a moderated discussion to explore what these developments mean for charities and not-for-profit organisations. It’s an interactive format that ensures participants get to ask about what’s important to them. The session ends with a summary of practical next-steps.

HOW IS THE SUMMIT DIFFERENT FROM OTHER TRAINING EVENTS?

The Summit offers a unique format to help you accomplish the following:

Build relationships: to ensure maximum exposure to the experts and other not-for-profit managers each seminar offers structured networking before the session starts
Hear different perspectives: the experts are drawn from different sectors of the to ensure cross-pollination of ideas and practices
Get a global view: speakers give an overview of key issues so that you can quickly get to grips with any unfamiliar subjects
Get down to specifics: speakers will also focus on giving specific answers to real-world questions that apply to most attendees
Come away with information you can really use: the sessions are built around practical tools and techniques that not-for-profit managers can actually use rather than theoretical discussions

WHO IS BEHIND THE SUMMIT?

The Summit is organised by the Center for Nonprofit Success, itself a not-for-profit organisation. We developed the Fundraising Summit series as a follow-on to the Charity Success Forum which took place in Birmingham and London last September. The Fundraising Summit goes further than the Forum and drills down into specific areas of fundraising to give not-for-profit managers cutting edge tools and techniques.

HOW DO I REGISTER FOR THE SUMMIT?

Simply click on the seminars listed below to learn more about the topics covered. Then select only those seminars that you want to attend.

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